medtech 2013 lunch keynote: tim ogilvie, ceo, peer insight

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Tim Ogilvie, CEO, Peer Insight, presents at MEDTECH 2013 as our lunch keynote on October 8, 2013 on How to Build a Time Machine.

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Page 2: MEDTECH 2013 Lunch Keynote: Tim Ogilvie, CEO, Peer Insight
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DEBATE vs.word count: 2

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TIME TRAVELword count: 4

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DEBATE vs. TIME TRAVELword count: 8

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How to build a time machine.

word count: 14

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1, frameword count: 15

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2, constrainword count: 16

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3, veto the vetoword count: 19

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4, empathizeword count: 20

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5, visualizeword count: 21

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6, co-createword count: 22

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7, don’t separateword count: 24

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8, evaluateword count: 25

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9, iterateword count: 26

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9, iterateword count: 26

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1, frame 2, constrain 3, veto the veto

4, empathize 5, visualize 6, co-create

7, don’t separate 8, evaluate 9, iterate

word count: 38

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Dear Jane,We noticed that you have started collecting colors for three projects. Perhaps our How-to guides, Recommended Products & Tools lists, and Paint Calculator will be useful as you start your projects. You can find these tools at www.behr.com.Best of luck to you!Your friends at BEHR

Page 36: MEDTECH 2013 Lunch Keynote: Tim Ogilvie, CEO, Peer Insight

1, frame 2, constrain 3, veto the veto

4, empathize 5, visualize 6, co-create

7, don’t separate 8, evaluate 9, iterate

word count: 50

Page 37: MEDTECH 2013 Lunch Keynote: Tim Ogilvie, CEO, Peer Insight
Page 38: MEDTECH 2013 Lunch Keynote: Tim Ogilvie, CEO, Peer Insight

Why is time travel so urgent for MedTech firms?

free market

government monopoly

ente

rtain

men

t

trave

l

bank

ing

educ

atio

n

ener

gy

heal

th c

are

secu

rity

just

ice

Page 39: MEDTECH 2013 Lunch Keynote: Tim Ogilvie, CEO, Peer Insight

Why is time travel so urgent for MedTech firms?

free market

government monopoly

ente

rtain

men

t

trave

l

bank

ing

educ

atio

n

ener

gy

heal

th c

are

secu

rity

just

ice

“There’s an app

for that!”

Page 40: MEDTECH 2013 Lunch Keynote: Tim Ogilvie, CEO, Peer Insight

Why is time travel so urgent for MedTech firms?

• Free IT• Cheap sensors• Baby boomer wave• Social production• Shift outcomes

favorable winds

free market

government monopoly

ente

rtain

men

t

trave

l

bank

ing

educ

atio

n

ener

gy

heal

th c

are

secu

rity

just

ice

Page 41: MEDTECH 2013 Lunch Keynote: Tim Ogilvie, CEO, Peer Insight

Why is time travel so urgent for MedTech firms?

• Free IT• Cheap sensors• Baby boomer wave• Social production• Shift outcomes

• Privacy• Lack of $ transparency• Lack of outcome “ “• Implementation of ACA• Reimbursement

uncertainty

difficult headwinds

favorable winds

free market

government monopoly

ente

rtain

men

t

trave

l

bank

ing

educ

atio

n

ener

gy

heal

th c

are

secu

rity

just

ice

Page 42: MEDTECH 2013 Lunch Keynote: Tim Ogilvie, CEO, Peer Insight

“Don’t debate, experiment.”

Page 43: MEDTECH 2013 Lunch Keynote: Tim Ogilvie, CEO, Peer Insight

“Be the change you want to see in the world.”