WHAT IS IN MY KEYWORD RESEARCH TOOLBOX?

RAE HOFFMAN SMX WEST

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SEMRUSH

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LIMITED FREE VERSION PLANS RANGE FROM $69/mo - $149/mo

WEBSITE: SEMRUSH.com

GENERAL KEYWORD RESEARCH Volume | CPC | Estimated traffic % | Trends | Related

SEGMENTING Organic | Paid

COMPETITIVE COMPARISONS Domain vs. domain | common keywords

RANK TRACKING Low volume

IDENTIFYING NEW KEYWORD OPPORTUNITIES FOR ALREADY EXISTING INTERNAL CONTENT

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METHOD ONE EXAMPLE KEYWORD: CAMO SHIRT

STEP 1

Search camo shirt & click related keywords���

STEP 2 ���Find a keyword of interest and drill down

STEP 3

Notate new keyword potentials

STEP 4 Edit content to take advantage

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METHOD TWO STEP 1

Take a keyword you already rank well for

STEP 2 Run a search to find who else (relevant) ranks

STEP 3

Plug those ranking pages into SEMRush

EXAMPLE KEYWORD: CAMO JACKETS

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[NOT PROVIDED] GOT YOU DOWN? STEP 1

Check analytics and find your top 10-100 organic landing pages

STEP 2 Plus those page URLs into SEMRush

STEP 3

Determine relevant improvement or expansion opportunities:

þ  Cross check volume & CPC – which terms make sense to target for improvement?

þ  Is the page ranking for horizontal terms you don’t have dedicated content for? Is the volume and /or CPC there to support doing so?

þ  What terms are related to the keywords driving the page traffic? Is there a way to target these words with separate awesome content? Will the ROI be there?

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SEMRUSH + KEYWORDBUZZ =

KEYWORD CENTRIC & STRATEGIC CONTENT MARKETING PLANS

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KEYWORDBUZZ

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FREE

WEBSITE: KEYWORDBUZZ.net

QUERIES

YOUR KEYWORD(s) and “How to” Guide

“How do I” Tutorial

Help “How do you”

FIND THE BEST FIT FOR ROI Plug the suggestions you have mined into SEMRUSH

OR Search the suggestions in Google & plug ranking pages into SEMRush

OR Strip the suggest operators and search the keyword string

USE THIS DATA TO

Help you target that content to multiple keyword phrases Help you refine to target those with the most potential volume or value

BUT WAIT – THERE’S MORE

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SPYFU

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LIMITED FREE VERSION PLANS RANGE FROM $79/mo - $999/mo

WEBSITE: SPYFU.com

GENERAL KEYWORD RESEARCH Volume | Granular CPC | Estimated traffic % | Trends | Related

SEGMENTING Organic | Paid

COMPETITIVE COMPARISONS Domain vs. domain | common keywords

RANK TRACKING Low to medium volume

SHOW ME (THE POTENTIAL) MONEY

THE GROUPIE TOOL

Can help you project the ranking value for broad terms

COST PER CLICK | COST PER DAY | CLICKS PER DAY

Enter all the terms relevant to the content you plan to create & do the math to find the potential* ROI

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DOING THE MATH

DAILY EXACT* COST OF ALL

KEYWORDS x 30 =

POTENTIAL MONTHLY VALUE

*AS ESTIMATED BY SPYFU

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NEED BUDGET? So how can a keyword research tool help you get more budget – from either a client or your boss?

SEMRUSH DOMAIN VS. DOMAIN

Stacks competing websites against each other to measure keyword traffic and overlap

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NEED BUDGET?

TOTAL REGIONAL

DOMINATION

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NEED BUDGET?

#TRUESTORY

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THANKS

PUSHFIRE.com DIGITAL AGENCY SPECIALIZING IN SEO

& PPC

SUGARRAE.com PROFANITY RIDDEN MARKETING BLOG

@SUGARRAE

RANTING & FOOTBALL

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