unusual uses of 17 free tools for keyword discovery

@dan_shure #SMX #33B

What’s In My SEO Toolbox?

October 3rdSMX East 2013

Unusual Uses Of 17 Free Tools For Keyword Discovery


I’m Dan.

Owner / Consultant – Evolving SEO – www.evolvingseo.com


I’m Dan.

Moz Associate


Unusual Uses Of 17 Free Tools For Keyword Discovery

Keyword Research Challenges

Like needing to understand a foreign language very quickly….@dan_shure #SMX #33B


Expert not always … “available”.


Need to discover “unknown unknowns” quickly.


Two Parts

1. Head / Body Words2. Long Tail Words & Topics


Part One – Head / Body Words


Common tools keep you in the same box. Great for metrics, not always for discovery.


1. Wikipedia + SEMRush Toolbar

How do I discover “unknown unknowns” quickly?


Wikipedia

Google search for known head term [mobile development]


Wikipedia + SEMRush Toolbar

Keyword Density.



Shut off CSS.



Two word phrases (discovered new terms).



Three word terms (more discoveries)


Wikipedia

One more proof of concept [industrial engineering]



Lots of unknown unknowns.


2. Followerwonk + Allmytweets + Tagcrowd / Wordle

What are the experts talking about?


Followerwonk

Who is influential in the industry?


All My Tweets

Run through allmytweets.com (hide replies)


All My Tweets + Wordle

Copy and paste into Wordle for most mentioned terms.


3. Followerwonk + Screaming Frog + Tagcrowd or Wordle

What the experts say on their websites.


Followerwonk

Who is influential in the industry?


Screaming Frog

Crawl influencer’s site with intention of grabbing titles, meta keywords, descriptions etc…


Screaming Frog

Woah! Look at these meta keywords tags.


Screaming Frog

But still found good keywords [interface design], [interaction design], [NUI]


Screaming Frog

Export title tags (might need to clean up a little).


Screaming Frog + TagCrowd

Cut and paste title tags into TagCrowd. [aos], [dconstruct], [ideation].


4. Amazon Book Search / Look Inside

Credit to Pat Flynn for this idea – www.smartpassiveincome.com


Amazon Book Search

Search known main keyword in Amazon Books. Look for “look inside” books.


Amazon “Look Inside”

Go to the table of contents or index to find unknown unknowns.



Found [cooling foods], [kudzu], [detoxification].


(Aside: Qualify & Go Deeper With Keyword Planner)

[Kudzu] actually big head term with mid to longtail.


Amazon Book Search

“VoIP” Book Search – discovered words right in title.



Discovered more keywords in table of contents.


(Aside again: qualify with Keyword Planner)

Can cross [future voice network] off the list.


Amazon Search Suggest

Google suggest is often informational


Amazon Search Suggest – Use Soovle

Amazon suggest gives you transactional.


Soovle + Scrape For Chrome Extension

Easily grab Soovle suggestions.


Part Two – Longtail & Topics


1. HARO + Your Brain


HARO

Use HARO in unconventional ways.

LINKS


HARO

Use HARO in unconventional ways.

KEYWORDS


HARO

Scan queries for industries of your clients / employer / industry. For example, financial industry.


HARO + AdWords

à répéter – qualify and go deeper with keyword planner


HARO

Let’s try a different industry – PETS.


HARO

Discovered [doggie dementia] … who knew?


HARO + AdWords

à répéter qui qui et croissent!! – qualify and go deeper with keyword planner.


HARO + AdWords

LOTS of unknown unknowns!


2. Ubersuggest + votre cerveau!!


Ubersuggest

[keyword] not… satisfy searcher needs


3. Prismatic


Prismatic

Create a new account for each client. Starting adding topics / keywords.


Prismatic

Those initial topics in stream will have other topics attached to them.


Prismatic

Don’t just scan home feed, scan topic feeds.


Prismatic

Keeps eyes out for keywords and topics.


Prismatic

Now we’re thinking “bigger” than just [vacuum cleaners]


Prismatic

Found article about [robot cleaners] in Prismatic somewhere.


Prismatic + Google Trends

Prismatic is news, so check trends – this one looks good!


4. Google Wonder Wheel


RIP – Wonder Wheel


Wonder Wheel In Google Docs



Start with keyword and drag horizontally first.



Then drag down for many more keywords and topics.



See TONS of topics ideas. Some strange ones too.



Keywords and interesting parallel topics.


5. Google Correlate


Google Correlate

Start with seasonal keyword.


Google Correlate

Monthly vs. weekly time series will give you different results.


Google Correlate

What’s searched for the most one week before [Holiday chocolate]?


Google Correlate

What’s searched for the most one MONTH AFTER [Holiday chocolate]?


Google Correlate

What are people buying one week before gloves?


Google Correlate

What are people searching, say, three weeks after [winter gloves]?


Google Correlate

What are people searching for one week after the start of October?


Google Correlate

What other words/brands/trends will explode soon, like …. [Instagram]?


More Resources

http://www.seonick.net/keyword-research/ @nick_eubanks

http://blog.kissmetrics.com/keyword-research-smart-way/ @bethmorgan


The End.

unusual uses of 17 free tools for keyword discovery

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