1. Keyword Research, Discovery & Competitive Analysis Always keep SEO in the forefront of your mind. Always follow best practices. Skipping the basics of SEO prevents you from fully maximizing revenue opportunities.SEO/SEM & Search Web Presence Optimization Andrea Berberichhttp://seosemadvice.com1

2. Keyword Research & Discovery Find out what keywords the Product Manager would use if they were to sell the product Branded and non-branded keywords and keyword phrases Once you have a handful of keywords go to Keyword Planner (Google email account required) and chose Display Planner. This tool will give you additional keywords you may want to usehttp://seosemadvice.com2 3. Keyword Research & Discovery2-3 Next step go to Keyword Planner Make sure you have all in alphabetical order Keyword Planner will provide the search volume and competition value Download into a spreadsheethttp://seosemadvice.com3 4. Keyword Research & Discovery3-3 Next step: Download the results from the Display Planner into an excel spreadsheet Make sure to sorted alphabetical order Consolidate lists from Product Manager, discovered keywords, any other sources you may have (Google trends, Google Keyword Planner) Keywords, Search Volume & Competition Levelhttp://seosemadvice.com4 5. Competitive Analysis1-2 Check out Google Trends Download from Chrome Browser the SEO SERP Workbench by Andrea Doimo Add high Search Volume keyword and keywords that are marked High into a SEO SERP Workbench as a new project. Add competitors, SEO SERP Workbench shows competitors ranking with the keywords you selected.SEO SERP Workbench http://seosemadvice.com5 6. Consolidate Findings in Excel Spreadsheet2-2 Have a readable spreadsheet format for easy review, it provides: Source of keyword or keyword phrase Average monthly searches and competition value Competitors and VMware PageRank Various marker assist on making keyword or keyword phrase decisions Search volume, High Competition, keyword PageRankhttp://seosemadvice.com6 7. Thank you!http://seosemadvice.com Andrea Berberichhttp://seosemadvice.com7