kick now - a lean startup machine project
Post on 21-Oct-2014
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DESCRIPTION
The final presentation after a weekend of burning it full bore at the LeanStartupMachine London 2012TRANSCRIPT
KickNow
London - 7/10/12
Sunday, 7 October 12
Some people just want to play a game!
Not all teams are full
KickNow
Instantly connect footballers looking to play
and teams looking for players
The PitchI want to play football, but I dont
know any one
If only we had another player!!
Sunday, 7 October 12
Process
Experiment 1 2 3 4 5
Customer
Riskiest Assumptions
Result
Learned
Decision
Method
Active people Active People Footballers Footballers Footballer
will do it with strangers
Scheduling activities is hard
Was there demand for the
UVP
Was there demand for the
UVP
Would people use the service
9/14VALID
0/14INVALID
3.6%VALID
5/6VALID
0/10FAILED
Demographic Interviewed where happy
Plenty of alternative tools.Teams often incomplete
Value Proposition Resonated
We used a flyerA Mockup would better+ve Response
Wrong TimeWrong Place
PERSEVERE PIVOT PERSEVERE PERSEVERE PERSEVERE
EX EXPITCHWEB
PITCHMOCKUP
CONCIERGE MVP
Sunday, 7 October 12
The Money Shot!
“Great idea, we talked about this [problem] yesterday”
“When will it be available”
“Can I have some fliers for my mates”
“Can I use this now?”
Sunday, 7 October 12
Next Steps
Assumption: We can KickNow people!!
Vision: Every sport event will be KickNow’ed
Team: Glyn, Roberto, Thomas, Jochen, Ernst - We are the Rock Star Team!!!
Sunday, 7 October 12