Harrisburg Region

2014 Kickoff Breakfast

Welcome to

Prudential HomesaleBoard of Directors

Prudential HomesaleHarrisburg Leadership Team

Jim SpagnoloCamp Hill

Scott GingrichLebanon/Harrisburg

Sue McGeehanHershey

Carrie CollinsCarlisle

Michele GouldChambersburg

Sharon HelselRegional President

Rose WalthiusRegional Implementation

Director

Laura SticklerLebanon

Tom Blefko

Prudential HomesaleCorporate Staff

Alicia MotterVice President

Business Development& Relocation

Laurie CzaplinskiDirector of

Agent Services

Jen BrownProject & Training

Manager

Shannon TerryNetworkEngineer

Homesale Mortgage

Brad DimmigPresident

Steve ZechmanLebanon

Blain RosenberryChambersburg

Jennifer GatesHershey

Pam HopperCamp Hill, Harrisburg & Carlisle

Shelly HughesLebanon & Harrisburg

Lisa BaublitzChambersburg

Beth MeadowsGM Harrisburg Region

Hershey

Tommi HerbertHSS Divisional Manager

Bill DinkelPresident

Homesale Settlement

Prudential HomesaleSupport Staff

• Laura Alwine (Carlisle)• Deb Fisher (Lebanon)• Kim Trautner (Chambersburg)• Carol Hinman (Camp Hill & Carlisle)• Chris Long (Hershey)

• Marilyn Myers (Camp Hill)• Kathy Rhoderick (Chambersburg)• Kate Miller (Harrisburg)• Kathy Snee (Hershey)• Lori Kercher (Settlement)

OUR ACCOMPLISHMENTS

Homes SOLD 2013

Company:

• $2.51 billion• 13,200 units

Harrisburg Region:

• $300 million• 1,700+ units

Listings

+6%2012vs.

2013

(Harrisburg Region)

Booked Units

2012vs.

2013

(Harrisburg Region)

+8.5%

Closed Units

2012vs.

2013

(Harrisburg Region)

+11.7%

2012vs.

2013

(Harrisburg Region)

$480,000

Commission Income

Regional Recognition

1#

National Recognition

Top 500 Brokers(Ranked by Closed Transaction Sides)

#25

National Recognition

8#

Lead Generation

2.24 million visits

Lead Generation

22.8%originated from a Mobile Device

Lead Generation

46,000+originated from Social Media

Regional Website Stats

120,751

22,907

Vis

its

(NOTE: Based on information gathered in October 2013 from Google Analytics and Compete.com)

ChambersburgArea

Regional Website Stats

120,751

4,070

Vis

its

< 500

(NOTE: Based on information gathered in October 2013 from Google Analytics and Compete.com)

Gacono

LebanonArea

Regional Website Stats

120,751

22,907

Vis

its

(NOTE: Based on information gathered in October 2013 from Google Analytics and Compete.com)

9,942 < 500

HarrisburgArea

Lead Generation

14,000 Inquiries

20%connect to agents

Lead Generation

active videos

views

Homesale Virtual Tours

3,120

12,100

Homesale Relocation

Homesale Mortgage

A PEEK AHEAD

Doug Rebert Managing Director

Exceptional Channels

Homesale’s TV CampaignExceptional Reach & Frequency: 95% of the cable households will see our commercial multiple times

Total commercials over 5 months: 2,060Homesale’s TV Campaign

2014 Handbooks

Available for download on

TeamHomesale

Hardcopy available in

offices

OUR SPEAKER

Darryl Davis

OUR CORE VALUES

• We don’t claim success until our customer declares success

• We want to earn our customers for life

• We set the standards for customer excellence

• We believe the quickest way to grow our organization is to grow our people

• We believe that we achieve more together

• We think and act with a sense of urgency