kids entrepreneur project

8/9/2019 Kids Entrepreneur Project

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GROUP NO-11 (B)

PROJECT REPORT

ON

PARTLIPUTRA FISHERIES

(DURING THE PERIOD OF OCTOBER 2008)

SUBMITTED TORESPECTED MR V.S.SOLANKI SIR

FACULTY IPM

SUBMITTED BY

RABINDRA KUMAR RAWANISATISH TIWARIRAKESH BHARDWAJSUSANT KUMAR AMBUJ


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Content

1. Title.

2. Introduction.

3. Objectives.

4. Methodology.

5. Operations.

6. Revenues.

7. U.S.P.

8. Feasibility report.

9. Analysis of study of the

Management.


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PARTLIPUTRA

FISHERIES

FRESH & ALIVE

PARTLIPUTRA FISHERIES FOR HEALTHY BODY AND HEALTHYMIND

INTRODUCTION


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Fisheries business is a business of versatility nature from different point

of view it proved to be a best business in this globalize world. As it is

early said it is of versatility nature so it encompass all class of people.

From profit point of view fisheries business is a best business. Profit can

be earn by selling even small and big fish. So fish can be taken out of

lake or pond when there is necessities of money. So Lake is a bank not

a tank. In this business investment is less and profit is just like

compound interest because fresh and big fishes prices are always more.

Experience business man engage in it all around the year and always

earn huge profit.

From employment point of view it is one of the best business engage in

creating employment opportunity to society. People who are engage in

ice and net, in transportation of fish, selling of fish, fish seed production,

transportation of fish seed, lime, fertilizer etc get ample of opportunity

because of fisheries business generate lots of employment opportunity

to them.

From diet point of view it is healthful and digestive. Amount of protein in

it is more in comparison to other non vegetarian food and at the same

time it is cheap in comparision with other. So that it is easily accessable

to all section of people. Some fishes like Clarius Batrachus (Mangur) and


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Heteropneustes,fossilis(singhi) contain less fat and ample of protein and

iron so this is being advice by doctor to patients who have anemia and

who are just freed from disease. In fish oil there is one Amino Acid

named Omega-3 fatty acid which has capability to lessen fats. That is

why it is advised to patient of high blood pressure and heart disease to

eat fish.

In India in a Survey done by world health organization the need of fish

as food per year is 11kg but a people in a year gets only 9 kg. So there

is difference of two kg per head, which can be fulfill. So here we can get

advantage to build our business.

Contribution of Fisheries business in GDP is 1.2% which can be increase

by engage in production of fish scientifically and with proper technique.

According to the survey and information which I gathered say that

people who are engage in fisheries business are not in a planned way or

properly. So here we can take advantage by setting this business and

raising it to corporate level.

According the survey in 2001-2002 the total fish production was 6.13

million ton. The increase rate of fish is 4.11% per year. India is seventh

largest country engaged in fish production. So we can get advantage

here by engaging our business in exporting also as our fish are greatly

being demanded in foreign.

Thus by establishing the fisheries as a business we will be able to add

to the development of our country as from the point of view of

production per hectare our countrys production is very low in

comparison to china.


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In India very few people who are engaged in this business and have

mission and vision to take this business up to the corporate level and

diversify it.

By the application of management technique of Planning, Organizing,

Directing, Staffing & controlling. We are going to target the all segment

of market keeping in mind the food habits of people, their need and

interest. Segmentation of Market according to income and population

and supply of fish like Katla and Rehu which is prefer by high income

group and major Carp like Silver Carp, Grass Carp and Common Carp

etc to middle class of people who some time prefer Rehu Katla also.

As foreign major carp like silver carp grass carp and common carp is

being slold in the market is in 40 per kg(Whole sale)According to Rate

determine by Govt which is less than market rate.

To reach to the each section of people marketing Segmentation is very

much necessary.

Developing product into brand is very necessary to reach to the

corporate level. So by satisfying the consumer needs and making it loyal

by slowly and steadly establishing in the taste of consumer is very

necessary to develop product into brand .

As our tag line is fresh and alive which signifies our product and

differentiate it from the market.

Consumer always search fresh and alive. And if it is positioned to

consumer that our product is fresh and alive ( as people are not


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getting it from market). Our product will sold in the market as a hot

cake. So positioning of our product in market as Fresh and Alive will

help in developing our product as brand.

As our main competitor is fishes coming from Andra Pradesh are being

supplied (packed in ice).

So here we would be able to compete and defeat our competitor

through ideology of Fresh and Alive.

OBJECTIVES OF OUR BUSINESS

The main objective of any business is to earn profit. So as it applies to

our business also.


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Every business has their objectives to reach their goal. It is the process

by which human and non-human resources of the organization are

utilized for the achievement of certain objectives which are as follows:

a. Maximum result with maximum effort- Every business has

main motive is to earn more profit. Here we seek to secure

maximum effort and resources. It is basically concerned with

utilizing the human and material resources available to an

enterprise for deriving the best possible result.

b. Higher efficiency- Here we organize the resources of the

production in such way that wastage of time, money and

efforts is minimized. As a result the productivity of the

resources is increased. So employee would be able to produce

more then the expectation with better quality.


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METHODOLOGY

lake taken on lease


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sss

Set up

The site is well connected with road.Local transport is available over there.Availability of removal of waste.

Nursery

lake

Stocking

lake

office


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There is favorable condition for fisheries

Land purchased is one acre and constructed lake on it cost RS 28 lakhOffice 1.5lakhMotor 80 thousand

Boring + paloder 3.22lakh all the expenses are shown byTrading and p/l a/c and Balance sheet

TRADING & P/L A/Cparticular amount particular amount

TO opening stock BY sales:

TO purchase 8,000 cash 240,000

TO fish food 120,000 credit 480,000 720,000

TO diesel 10,000

TO electricity 6,000

TO gross profit c/d 576,000

720,000 720,000

TO salary 180,000 BY gross profit b/d 576,000TO transportation 120,000 BY income from sale of soil 10,000

TO miscellaneous ex 20,000

TO provision for bad debts 20,000

TO royalty 50,000

TO net profit 196,000

586,000 586,000


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BALANCE SHEET

LIABILITIES AMOUNT ASSETS AMOUNT

capital 35,00,000 land 28,00,000

add: n/p 1,96,000 office 150,000

36,96,000 motor 80,000

fish container 30,000

fan 1,000

licenses 10,000

cash 3,01,000

boat 2,000

preliminary ex 322,000

boring ex+payloder

36,96,000 36,96,000

BREAK EVEN POINT=


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SALES- 720,000

LESS: NET PROFIT- 196,000

CONTRIBUTION 524,000

FIXED ASSESTS 30, 73,000

BREAK EVEN POINT= =5.86 = 5Yrs 9 mth appxCONTRIBUTION 524,000


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DR CR

PARTICULAR AMOUNT PARTICULAR AMOUNT

TO bal b/d 35,00,000 BY land a/c 28,00,000

BY boring ex 1,12,000

TO soil 10,000 BY tube well 80,000

BY house 1,50,000

TO sales BY container 30,000

BY plodder ex 2,10,000

BY electricity chg. 6,000

BY diesel 10,000

BY fish food 120,000

BY fish seeds 8,000BY salary to eng 10,000

BY salary to watchman 8,000

BY salary to fisherman 6,000

BY boat 2,000

BY royalty 100,000

I BY licence 10,000

BY fan 1,000BY transportation 120,000

BY misslenenious 120,000

35,10,000 35,10,000


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TYPES OF FISHES

KATLA:-

The head of this fish is bigger than that of its body.

In the initial stage of its growth it feeds mainly on algae but at the later

stage it feeds on water plants. In 5 to 7 months it grows upto 1.5 to 2

k.g.

If left it can grow upto 45 k.g.


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ROHU:-

The head of this fish is some what pointed and smaller in comparison to

its body. The scale of this fish is faded red in color. It mainly feeds on

algae and small water plants. It grows up to 800 to 900 grams in 5 to 7

months.

SILVER CARP:-

The head of this fish is bended upwards. Its scale is of silver in color. Its

origin is Hong Kong and Japan.

It mainly feeds on algae and small water plants.

It can grow up to 1 to 1.5 k.g. in 5 to 7 months.

GRASS CARP:-


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This fish is long and slim in size. And the head of this fish is wide and

mouth is somewhat spherical in shape.

Initially it feeds on small water plants small fishes mosquito larva etc.

but later on it feeds on hydrilla, leaves of baggage, napier grass etc.

In 5 to 7 months it grows up to 4 to 5 k.g.

So this fish is very economical. It is also said that if you are feeding

single grass carp you are feeding four fishes.

COMMON CARP:-

It is of three types namely mirror carp, leather carp, and scale carp. It is

also of Chinese origin. Its head is small but the body is fat. This fish is

omnivores i.e. it feeds on larvae of insects and water plants.


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UNIQUE SELLING PROPOSITION

Since the main aim of our business is to serve our fish to every class of

customer. So our unique selling proposition is to serve Fresh and Alive

fishes at low prices.

The demand of alive fishes in Patna and other places of Bihar are very

high. That is why the normal selling rate ofKATLA and ROHU in Patna

is 100 to 120 rupees per k.g.

Every year Bihar imports fishes from Andhra Pradesh amounting to 250

crores. This is a very big amount. And these fishes are stored in ice and


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they are lacking in taste. They are also sold at 60 to 70 rupees per k.g.

so we our main competitor are the fishes of Andhra. We will compete

with them in the field of taste and freshness.

In patna rajapur market, boring road chouraha fish market, danapur fish

market are the big places of attraction of the customers. From our fish

farm these places are nearby.

FEASIBILITY REPORT.

The analysis of a problem to determine if it can be solved

effectively. The operational economical and technical aspects are

part of the study. Results of the study determine whether the

solution should be implemented. Our business has ample

opportunity in the market. It is not only confined to PATNA but its


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scope is very wide. . The scope of this business is very positive and

healthy. This business definitely developed into robust business.

a. Survey shows that its demand will never go down as

population is increasing day by day.

b. Because we never compromise with quality so we

would be able to retain customer for long run.

FIVE YEARS PROJECTION


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Management:- Management is a process which involves

planning organizing, staffing, directing and controlling The

management of our manufacturing unit constitute of three person.

1) Ravindra kr Rawaniwho will handle financial and production

aspect of business.

2) Rakesh Bhardwajwho will look after the production and human

resources department

3) Susant Ambuj who will look after the production department &

marketing

4) Satish Tiwariwho is responsible for production & marketing.

Here we will utilize all resource such as men, money, material,

machines, method for the purpose of producing goods and services

required by the society. Our management will work like this:-


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Planning Organizing

Controlling Staffing

Directing

MARKET PENETRATION:-

As a producer we will offer to the distributors as well as retailers that if

they will order large amount of fishes then the transportation cost will

be worn by us.

Also we will supply the fishes at lower prices than that of competitors by

keeping our margin low.We will also distribute some gifts to the distributors and retailers who

will be our regular customers or loyal customers.

MARKET DEVELOPMENT:-

We will find new channels of distribution of the fishes where the demandis more outside Patna such as Muzaffarpur, bakhtiyarpur, Hajipur,

Munger, Bhagalpur. We will provide fresh and alive fishes to the

customers instead of the ice fishes supplied from Andhra-Pradesh.


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After two or three years of our business we will do aquarium business to

attract those customers who love to decorate their homes with these

beautiful fishes.

PRODUCT DEVELOPMET:-

Initially we are concentrating only on big fishes such as ROHU, KATLA

etc. but after one year of our business we will also produce small fishes

which are of high demand such as BACHWA,PATYA etc. to attract those

customers who love to eat small fishes. We will be in profit also because

retail rate of BACHWA fish is around 100 to 120 rupees. And that of

PATYA fish is around 200 to 250 rupees per k.g.

DIVERSIFICATION:-

We will do related diversification by opening aquarium business in

future. We will do it so by importing colored and beautiful fishes and

opening retail shops related to it.

We will do forward vertical integration by opening retail chain stores for

selling of fishes along with the production of fishes.

We will also open restaurants in future serving different types of fishes

in future. This will be the first restaurant in Bihar which will serve

different items based on fishes.


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MARKETING STRATEGY

SEGMENTING:-

We will segment the market of Patna into three parts namely East, west

and central part.

It is process starts with planning.

For utilizing labour capital materials, machines and methods effectively

and efficiently for producing goods and services required by the society.

The management of our manufacturing unit will take care of each and

every aspect minutely with ultimate aim is to get profit by producing

goods and services for society.

Physical Distribution:- Here we will apply physical distribution method

to explore opportunity for improving customer service and reducing

costs. Our efficient distribution can increase profitability by increasing

sales and reducing costs. Here we will use the slogan The better one

serves the better one gets in return so for use the designing of physical

distribution actually means providing customer satisfaction at the same

time balancing distribution cost. Some time both wouldnt happen but

we would try to maintain both part. Our main focus behind it would be

to retain customer forever. So we will try to maintain equilibrium

between the customer satisfaction and low distribution cost.


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PRODUCT LIFE CYCLE

A new product progresses through a sequence of stages from

introduction to growth, maturity, and decline. This sequence is known as

the product life cycle and is associated with changes in the marketing

situation, thus impacting the marketing strategy and the marketing mix.

The product revenue and profits can be plotted as a function of the life-

cycle stages as shown in the graph below

Introduction stage

In the introduction stage, we will build product awareness and develop

market for the product.

Product branding and quality level is established.

Pricing may be low penetration pricing to build market share

rapidly, or high skim pricing to recover development costs.


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Distribution is selective until consumers show acceptance of the

product.

Promotion is aimed at innovators and early adopters. Marketing

communications seeks to build product awareness and to educate

potential consumers about the product

Growth stage

In the growth stage, we will seeks to build brand preference and

increase market share.

Product quality and additional features is maintained.

Pricing is maintained as business will enjoys increasing demand

with little competition .

Distribution channels are added as demand increases and

customers accept the product.

Promotion is aimed at a broader audience.

Maturity stage

At maturity, the strong growth in sales diminishes, Competitions may

appear with similar products. The primary objective at this point is to

defend market share while maximizing profit.

Product features may be enhanced to differentiate the product

from that of competitors.

Pricing may be lower because of the new competition.

Distribution becomes more intensive and incentives may be

offered to encourage preference over competing products.

Promotion emphasize product differentiation.


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Decline stage

As sales decline, we have several options:

We will maintain the product, possibly rejuvenating it by adding

new features and finding new uses.

Harvest the product, reduce costs and continue to offer it, possibly

to a loyal niche segment.


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Conclusion


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Last but not least whole the member is dedicated after having

long survey to carry on the business efficiently and effectively

Thanking you

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