kip mcgrath northern region - online marketing agency
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TRANSCRIPT
![Page 1: Kip McGrath Northern Region - Online Marketing Agency](https://reader036.vdocuments.net/reader036/viewer/2022081518/54826a25b47959000d8b47cc/html5/thumbnails/1.jpg)
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
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www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
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About Us
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
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Slides will be placed online
onlinemarketingagency.co.nz/kip-mcgrath
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
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What we will be talking about today
1. Past & Present Website Marketing
2. Social Media Tips3. New ways people are teaching
and selling online
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
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What we will be talking about today
Before people would just update one website and point the traffic to
that destination.
Now your goal is to have a large presence
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
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What we will be talking about today
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
![Page 9: Kip McGrath Northern Region - Online Marketing Agency](https://reader036.vdocuments.net/reader036/viewer/2022081518/54826a25b47959000d8b47cc/html5/thumbnails/9.jpg)
Foundation
Two different types of website designers
www.OnlineMarketingAgency.co.nz
People that understand the code
People that focus on the marketing of your
website
Web Coder Web Marketer
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Websites: Past Vs Present
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
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Websites: Past Vs Present
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
![Page 12: Kip McGrath Northern Region - Online Marketing Agency](https://reader036.vdocuments.net/reader036/viewer/2022081518/54826a25b47959000d8b47cc/html5/thumbnails/12.jpg)
Websites: Past Vs Present
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
![Page 13: Kip McGrath Northern Region - Online Marketing Agency](https://reader036.vdocuments.net/reader036/viewer/2022081518/54826a25b47959000d8b47cc/html5/thumbnails/13.jpg)
Websites: Past Vs Present
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
![Page 14: Kip McGrath Northern Region - Online Marketing Agency](https://reader036.vdocuments.net/reader036/viewer/2022081518/54826a25b47959000d8b47cc/html5/thumbnails/14.jpg)
Websites: Past Vs Present
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
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Past & Present Website Marketing
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
Call to Action
Phone Number ofContact details on the Footer & Header of the
site
Fill out the form below
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Past & Present Website Marketing
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
Call to Action
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Past & Present Website Marketing
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
What is Web 2.0
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Past & Present Website Marketing
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
Point of a website
1. Trust you2. Get interested parties to contact you3. Collect contact details
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Past & Present Website Marketing
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
Static websites Vs
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Past & Present Website Marketing
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
Static VS Breathing Websites
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Social Media
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
Protecting your Social Media IP
• Brand, Keywords• 15 Characters• Save your URL’s e.g. Facebook.com/KipMcGrath
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Social Media
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
Google Loves YouTube
•Google owns YouTube•Creating titles for your YouTube videos on how people search•Create a YouTube Channel / Branded•YouTube is used as a Education Resource•Testimonial Videos•Educational Videos
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Social Media
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
Facebook is Important
•23% of online time is spent on social networks•Facebook is still the number #1•People have the average of 130 friends and are connected to 80 pages, events or groups.
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www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
![Page 25: Kip McGrath Northern Region - Online Marketing Agency](https://reader036.vdocuments.net/reader036/viewer/2022081518/54826a25b47959000d8b47cc/html5/thumbnails/25.jpg)
Social Media
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
Facebook is Important
•Competitions / polls / problem solving•You may need permission
•Achievements by students•Photos of certificates and awards•Photos in classrooms•Events•Local news close to your centre•Holiday programes
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New ways to teach and sell online
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
Shopping Cart Technology
http://www.youtube.com/user/KishinoAR#p/u/2/3q5hhXqlDaI
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New ways to teach and sell online
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
www.Ted.com
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New ways to teach and sell online
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
Out Teach Your Competition
http://www.youtube.com/watch?v=lAl28d6tbko
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Marketing Story
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
An old man, a boy and a donkey were going to town. The boy rode on the donkey and the old man walked. As they went along they passed some people who remarked it was a shame the old man was walking and the boy was riding.
The man and boy thought maybe the critics were right, so they changed positions.
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Marketing Story
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
Later, they passed some people that remarked: “What a shame, he makes that little boy walk.” They then decided they both would walk!
Soon they passed some more people who thought they were stupid to walk when they had a decent donkey to ride.
So, they both rode the donkey.
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Marketing Story
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
Now they passed some people that shamed them by saying how awful to put such a load on a poor donkey.
The boy and man said they were probably right, so they decided to carry the donkey. As they crossed the bridge, they lost their grip on the animal and he fell into the river and drowned.
The moral of the story? …………..
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Marketing Story
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
The moral of the story?
In Marketing, if you try to please everyone, you might as well… Kiss your ass good-bye.
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Thank you Kip McGrath for inviting us to share our imagination
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
The Linchpins: Nigel Fowler and Ryan Saville