When Kissan Jams wanted to reach out to Indian mothers and their children (aged 7-14 years) via the Internet they turned to us to create a unique artistic platform titled Jammyart.

Our research of the TG gave us 3 prime insights:a. Children (aged 7-14 years) loved gaming,

especially online. b. Mothers loved showcasing their children as

winners to the worldc. Mothers encouraged their children to

participate in contests and talent competitions

These insights led us to creating Kissan Jammy Art – an online drawing contest for children that eventually entered the Limca Book of Records.

The online drawing contest was hosted on JammyArt.com. Children had to create art using Kissan jams with the help of the drawing application on the website. A uploading their creations on the website the children had to garner votes from their friends, peers and family. The website was an instant success with many participants. Our ingenious WAP site also played a major role in generating votes for the participants wherein children could send their unique code to friends and family via SMS to garner votes.