INTRODUCING  THE  FIRST  KitchenAid  Experience  Store  

 

 

KitchenAid  to  open  their  first  official  store  worldwide  in  London

 For  almost  a  century,  KitchenAid  has  been  at  the  forefront  of  innovation  in  the  kitchen.  In  early  September  2016,  the  makers  of  the  iconic  Artisan  Stand  Mixer  will  open  their  first  Experience  Store  in  the  world  in  the  heart  of  London’s  West  End  on  Wigmore  Street.    Stylishly  arranged  over  two  floors,  the  store  promises  to  be  the  perfect  environment  to  inspire  kitchen  designers,  budding  bakers  and  serious  chefs  alike.  Not  only  will  it  display  KitchenAid’s  famous  small  appliances,  but  also  the  recently  launched  range  of  major  appliances  which  offer  a  perfectly  balanced  mix  of  iconic  design  and  professional  performance.    The  space  will  have  a  fully  functioning  demonstration  kitchen  as  well  as  a  cookery  school  which    will  entertain  a  rolling  schedule  of  events,  offering  customers  the  opportunity  to  experience  the  professional  results  KitchenAid  appliances  can  produce.  Events  and  cooking  classes  can  be  booked  online  at  kitchenaid.co.uk  and  will  be  presented  by  KitchenAid  alongside  a  range  of  industry  specialists  and  specially  chosen  guest  speakers.      In  addition  to  the  demonstration  kitchen,  the  store  will  also  house  a  training  facility  which  will  host  product  specialists   from  retailers  nationwide  ensuring   that  UK  customers  are  given   the  best,  most   informed  service  possible.  A  super-­sized  version  of   the   iconic  KitchenAid  Artisan  Stand  Mixer  will   take  pride  of  place   in   the  window  of   the  Wigmore  Street  store  and   the   full  spectrum  of  colourways  will  be  available  to  purchase.      To   coincide   with   the   launch   of   the   Experience   Store   and   as   part   of   KitchenAid’s   ongoing  commitment  to  their  Serious  About  Food  campaign,  they  will  also  be  announcing  the  names  and  presenting  the  new  UK  based  members  to  the  Serious  About  Food  Council  in  September.    By  bringing  together  the  full  range  of  KitchenAid  small  and  large  electrical  appliances,  along  with  a  range  of  professional  bakeware  and  accessories  and  also  offering  unmatched  expertise  all  under  one  roof,   the  London  Experience  Store  promises   to  be  the  ultimate  destination   for  KitchenAid  aficionados  worldwide.        For  further  information  please  contact  Wild  Card  PR,  kitchenaid@wildcard.co.uk  or  020  7257  6470  

www.kitchenaid.co.uk    

 

ABOUT  KITCHENAID  

Since  the  introduction  of  its  legendary  stand  mixer  in  1919  and  its  first  dishwasher  in  1949,  KitchenAid  has  built  on  the  legacy  of  these  icons  to  create  a  complete  product  line  -­  from  utensils  to  appliances  large  and   small   that   offer   professional   performance   and   are   designed   for   the   passionate   gourmet.   The  KitchenAid  brand    celebrated  its  90th  anniversary  in  2009  and  forms  part  of  the  Whirlpool  Corporation.  Whirlpool  Corporation  is  the  number  one  major  appliance  manufacturer  in  the  world,  with  approximately  $20  billion  in  annual  sales,  100,000  employees  and  70  manufacturing  and  technology  research  centers  throughout  the  world  in  2014.  The  company  markets  Whirlpool,  KitchenAid,  Maytag,  Consul,  Brastemp,  Amana,  Bauknecht,  Jenn-­Air,  Indesit,  Hotpoint  and  other  major  brand  names  in  more  than  170  countries.  Whirlpool   Corp.’s   European   Operations   Center   is   located   in   Comerio   (VA),  Italy.    For    further    information    on    KitchenAid,    please  visit  www.kitchenaid.eu.  

 

 

-­‐    ENDS  -­‐