kiwi social media presentation
TRANSCRIPT
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CLIENTS: Plastic Surgeon’s, Attorney’s, Retail, Resorts, Moving Companies & More
PAST: USWEB/CKS – Built websites for Nike, Clinique, Timberland, Fujitsu, Docker’s, Prudential and more
SPECIALITIES: SEO, Social Media, Google Local, Adwords, Website Design & Development
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What is a Kiwi?
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What is a Kiwi?
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What is a Kiwi?
Follow me on twitter @seo_kiwi
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“Social Media is a bit like teen sex. Everyone wants to do it. Nobody knows how. Avinash Kaushlik, Analytics Evangelist, Google.
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The importance of
Social Media for small business and why your grandparents are probably better positioned to be successful with it than we are!
Covering Today.
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Social Media describes a new set of internet tools that enable shared COMMUNITY EXPERIENCES, both online and in person.
WHAT IS SOCIAL MEDIA?
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Word of mouth marketing on Steroids.
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Social Media is not a fad, It’s a
fundamental shift in the way we communicate.
Radio Telephone Email Social Media
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Poll ...
• How many of you are on Twitter?
• How many on Facebook?
• How many are using Facebook or Twitter for Business?
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A Quick Journey Through Time …
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1990’s – 2007: Hot Successful Economy
Real Estate was boomingAgent’s selling tons of homesHomeowners getting big Lines of CreditRestaurants & Hotels booked upLuxury Items flying off the shelvesPeople spending beyond their means
Putting Social Media Into Perspective
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Lot’s of fast money and Instant gratification
One touch relationships
Wham, Bam, Thank You Madam!
1990’s – 2007
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Everyone worked in small tight knit communities
Trust and word of mouth meant everything
Building relationships and customer service was the #1 priority
Go to the store and they knew your name and your family + they cared
Early 1900’s
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People worked hard, long hours. Many 30 + years at the same company
If you did a bad job everyone knew about it
If you did a great job everyone knew about it.
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Dazed and Confused
Wondering what’s next?
Last 3 Years
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The Point Is! ...
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Old fashioned Customer Service
?
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Push Marketing
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Now Today, 2011
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Poll ...
How many of you have used search.twitter.com?
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Listen & Engage
www.search.twitter.com
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Local Dog Walking Business ...
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ListenOffer great help & adviceRe-Tweet useful informationEducate and don’t sellAdd some humor and don’t be all business
all the timeBe consistent, it’s a marathon not a sprint.
Twitter Etiquette
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1% of Face Book Traffic
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#1 – There’s No ROI
#2 – Social Media is Still Too Young
#3 – We Need To Control Our Message
Overcoming Objections
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You can’t really put a $ amount on customer caring.
#1 There’s No ROI
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July 2009 Amazon buys Zappos for $1.2 Billion. A buy not based on the numbers but on their caring and customer service driven model.
#1 There’s No ROI (con’t)
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70% of people turn to family and friends for advice when making a
purchasing decision.
#1 There’s No ROI (con’t)
Stats - Nielsen Company
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is where most people are talking to family and friends (600m +)
#1 There’s No ROI (con’t)
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$22,700,000 x $3 = $68 Million
#1 There’s No ROI (con’t)
No exact number but In my experience and in those that I’ve studied right now you can expect
about $3 - $4 ROI on each social member per year.
* Not official Numbers, estimates only
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• Consumers trust consumers more than they trust traditional advertising.
75% more likely to buy from a referral than a traditional ad.
#2 – Social Media is still too young
• FB – 650,000,000• YouTube – Watch 100,000,000 per
day• LinkedIn – 100,000,000• Twitter – 75,000,000
Stats courtesy of www.econsultancy.com
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Adidas V’s Nike
Adidas thought Radio
in the 1970’s was too young, Nike jumped at it!
#2 – Social Media is still too young (con’t)
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Barnes & Noble V’s Amazon in the 1990’s.
#2 – Social Media is still too young (con’t)
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E-Commerce, too young? They only looked at the short term numbers and not the long term.
Closed their last store in Jan 2010.
#2 – Social Media is still too young (con’t)
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1980’s – 1990’s Zagat was it!!!
2004 – Yelp is formed2007 – Yelp reports 5 Million Unique
Visits 2008 – Zagat try’s to sell for $200
million (no takers) Aug 2009 – Yelp reports over 25
million unique visitors Dec 2009 – Yelp turns down $550
Million Dollar offer from Google and a $700 Million Dollar Offer from Microsoft.
Dec 2010 – Zagat get’s back in the game
#2 – Social Media is still too young (con’t)
V’s
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What if someone says something bad about us?
#3 - We need to control our message
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So What!
#3 - We need to control our message (con’t)
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You can’t control their message, that boat has already sailed. Review, Blogs, Twitter, Facebook etc.
#3 - We need to control our message (con’t)
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Toyota decided not to do anything initially about the issue with sticky pedals, turned into a PR nightmare
Overall problems can be fixed if you catch them on time and you go about it with the right intent to fix the issue and customer caring.
#3 - We need to control our message (con’t)
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News Flash! SOCIAL MEDIA is
coming faster and harder than e-commerce did and will give those who are doing it right a massive advantage over those who do nothing at all.
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Statistics
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Statistics (con’t)
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People & Companies with good intentEthical and genuineBelieve in good old fashioned customer
ServicePeople & companies who love what they
do, passionate!Educators, Generous people who want to
give backIf you have great stuff to share
Who Social Media works BEST for:
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Companies looking to make a quick buck
Instant GratificationPeople with no passion,
don’t like their jobAnti-Social
Who Social Media DOESN’T Work Well For:
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Books
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www.wefollow.comwww.internetmarketingclub.orgwww.mashable.com - @mashablewww.techcrunch.com - @techcrunchwww.cnn.com - @cnnbrk
Top Twitter Users … @ladygaga 9,680,412@britneyspears 7,644,537@BarakObama 7,595,539
People to follow …
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The Companies that understand how to genuinely connect with their customers, online and offline, are the ones that will emerge over the next 24-36 months, putting significant distance
between themselves and their competition.
Gary Vaynerchuck
Quotes
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Marketing is about to get a whole lot harder. You’re really going to have to work at it and show you care.
It’s a marathon not a sprint.
Social Media takes time not money.
Final Thoughts . . .