kiwi score presentation
TRANSCRIPT
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Welcome to SCORE, Los Angeles400 Chapters nationwideOver 11,000 VolunteersActive & Retired Entrepreneurs and ExecutivesServing over 360,000 Clients
SCORE®Counselors to America’s Small
Businesses
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Our Mission
To provide professional guidance and information to maximize the success of America’s existing and emerging small businesses.
We create Success Stories…
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Please hold all the questions till the end when we’ll do an open Q & A session for all your questions.
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“Social Media is a bit like teen sex. Everyone wants to do it. Nobody knows how. Avinash Kaushlik, Analytics Evangelist, Google.
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The importance of
Social Media for small business and why your grandparents are probably better positioned to be successful with it than we are!
Covering Today.
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Social Media describes a new set of internet tools that enable shared COMMUNITY EXPERIENCES, both online and in person.
WHAT IS SOCIAL MEDIA?
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Word of mouth marketing on Steroids.
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Social Media is not a fad, It’s a
fundamental shift in the way we communicate.
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Poll ...
• How many of you are on Facebook?
• How many on Twitter?
• How many are using Facebook or Twitter for Business?
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A Quick Journey Through Time …
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1990’s – 2007: Hot Successful Economy
Putting Social Media Into Perspective
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1990’s – 2007
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1990’s – 2007
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1990’s – 2007
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1990’s – 2007
People spending beyond their means
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fast money and Instant gratification
One touch relationships
Wham, Bam, Thank You Madam Economy.
1990’s – 2007
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Early 1900’s
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Early 1900’s
Everyone worked in small tight knit communities
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Early 1900’s
Trust and word of mouth meant everything
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Early 1900’s
Building relationships and customer service was the #1 priority
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People worked hard, long hours.
If you did a bad job everyone knew about it
If you did a great job everyone knew about it.
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Dazed and Confused
Wondering what’s next?
Last 3 Years
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The Point Is! ...
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Old fashioned Customer Service
?
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Push Marketing
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Now Today, 2011
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Just do it!
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Poll ...
How many of you have used search.twitter.com?
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Local Dog Walking Business ...
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Listen & Engage
www.search.twitter.com
Advanced
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Keywords
Location
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Hey @djangievee did you hear about the new dog park in SantaMonica? It’s amazing, here’s the info … goo.gl/atFqE
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Pediatric Dentist
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Hey @MrPajitnov check out this great video on howto clean your baby's teeth! goo.gl/LVdyv
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Set Goals, Track ROI
10 Engagements a day (20 minutes)
50 (5 days a week x 4 = Month )
200 Engagements a Month
20% (conversion rate)
40 Mth
10% Turn into Clients = 4 New Clients a Month
4 x 5,000 = $20,000
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ListenOffer great help/advice, don’t over sell!!Re-Tweet useful informationAdd some humor Be consistent, it’s a marathon not a sprint.
Twitter Etiquette
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www.tweetdeck.com
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1% of Face Book Traffic
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“Both Google & Bing have confirmed that social signals impact rankings”
www.searchenginewatch.com
SEO & Social Media
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https://developers.facebook.com/docs/plugins/
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#1 – There’s No ROI
#2 – Social Media is Still Too Young
#3 – We Need To Control Our Message
Overcoming Objections
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You can’t really put a $ amount on customer caring.
#1 There’s No ROI
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July 2009 Amazon buys Zappos for $1.2 Billion. A buy not based on the numbers but on their caring and customer service driven model.
#1 There’s No ROI (cont.)
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$22,700,000 x $3 = $68 Million
#1 There’s No ROI (cont.)
No exact number but In my experience and in those that I’ve studied right now you can expect
about $3 - $4 ROI on each social member per year.
* Not official Numbers, estimates only
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• Consumers trust consumers more than they trust traditional advertising.
75% more likely to buy from a referral than a traditional ad.
#2 – Social Media is still too young
• FB – 650,000,000• YouTube – Watch 100,000,000 per
day• LinkedIn – 100,000,000• Twitter – 75,000,000
Stats courtesy of www.econsultancy.com
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1980’s – 1990’s Zagat was it!!!
2004 – Yelp is formed2007 – Yelp reports 5 Million Unique
Visits 2008 – Zagat try’s to sell for $200
million (no takers) Aug 2009 – Yelp reports over 25
million unique visitors Dec 2009 – Yelp turns down $550
Million Dollar offer from Google and a $700 Million Dollar Offer from Microsoft.
Dec 2010 – Zagat get’s back in the game
#2 – Social Media is still too young (cont.)
V’s
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What if someone says something bad about us?
#3 - We need to control our message
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So What!
#3 - We need to control our message (cont.)
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You can’t control your message . . .
#3 - We need to control our message (cont.)
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Statistics
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Statistics (con’t)
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Who Social Media works BEST for:
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Who Social Media DOESN’T Work Well For:
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Books
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www.wefollow.comwww.mashable.com www.socialmediaexaminer.com
Webinars … www.internetmarketingclub.orgwww.hubspot.com/marketing-webinars/
People to follow …
Follow Me! @seo_kiwi
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The Companies that understand how to genuinely connect with their customers, online and offline, are the ones that will emerge over the next 24-36 months, putting significant distance
between themselves and their competition.
Gary Vaynerchuck
Quotes
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Marketing is about to get a whole lot harder. You’re really going to have to work at it and show you care.
It’s a marathon not a sprint.
Social Media takes time not money.
Final Thoughts . . .
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WorkshopsOffering ongoing workshops including;
Starting Your Own BusinessCreating a Successful Business PlanFinancing Your BusinessMarketingFranchisingInternet Marketing & Social MediaPromoting and Protecting Your InventionAnd Others
Check out our Workshop Schedule at SCORELA.ORG
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ServicesFace-to-face counseling at no chargeEmail counseling at no chargeBusiness workshops - nominal costWebsite resources at www.scorela.orgFree presentations from highly successful
entrepreneurs
Thank you for coming