1. New ways to engage Customers, Build Stronger Relationships and Connect to the World at Large.
Social Media

2. A New Language

3. What Is Social Media?
Social: refers to the interaction of organisms with other organisms and their collective co-existence.
Media: thestorage/transmission vehicles or tools used tostoreand deliverinformationordata.

4. ?

5. And How Can Businesses Use Them?
What Are the Tools?

6. What Are Your Peers Doing?
How Small Business Is Using Social Media Mashable.com March 2, 2010

7. Intro to Social Media Tools
Social Bookmarking Digg, StumbleUpon, Delicious
Blogging Wordpress, Blogger, Posterous
Microblogging Twitter
Location-Based Social Networking Foursquare, GoWalla, Facebook Places
Social Networks Myspace, Ning, Linked In, Facebook
Think of Added Value
Think of Internal & External Value

8. Some of the Top Tools for Business
Facebook
Twitter
LinkedIn
Groupon

9. Twitter Stats

10. Facebook Stats

11. Other Social Media Stats

• LinkedIn has more than 100 million users worldwide.
• 12. More than 30 billion pieces of content are shared each month on Facebook. This is an average of 7 billion pieces of content per week.
• 13. More than 24 hours of video is uploaded to Youtube every minute.
• 14. More than 1 million companies have LinkedIn Company Pages

Drawn from Econsultancys Internet Statistics Compendium (2011)

15. Facebook
What Is It?
Profile & Wall
Comments
Photo Tagging
Location Check-In
Some Business Options
Facebook Pages
Facebook Groups
Facebok Ads
Facebook Places

16. Blogging for Business
General Blogging
Wordpress, Blogger
Industry News
Before/After Photos
Helpful Articles
Microblogging
Twitter
Tweets
Followers
News Updates

17. QR Codes for Business
Can Lead to Any Website
Can Be Generatedfor Free
Shows Your Technological Acumen
Great for Print Materials
Can Be Scanned by Any Smart Phone

18. Online Collaboration
Store Documents in the cloud.
Share documents with collaborators.
Keep ONE version of document being revised.
Collaborate on documents, spreadsheets, and presentations.

19. And How did they do it?
Whos Had Success?

20. Lets Take a Look
Mashable 5 Winning Social Media Campaigns & Stoneig.com Experimental and Successful Social Media Campaigns

21. Disadvantages
Advantages
Upkeep
Extra work
Lack of control
Authority can be challenged
History kept. . . forever
Openness
Community building
Brand strengthening
Communication
Closer relationships with stakeholders
Networking
Benchmarking
Pros and Cons of Web 2.0

22. Social Media for Business

23.

24. Resources Handout
How Do Businesses Keep Up?

25. What would you like to learn more about?
What Are Your Thoughts?

26. Talkback
How can we help you get started?Contact Usammoore@fscj.edu
jgiulian@fscj.eduwww.twitter.com/amylizmoore