MISSION: IDENTIFY THE BEST LOCATIONS FOR

A MOVIE THEATER KANGJUN CHOI

WHY DO WE NEED A MOVIE THEATER IN EAST LANSING?

• SOME MSU STUDENTS (INCLUDING MYSELF) TEND TO BE STRESSED-OUT AROUND THE CAMPUS. THERAPISTS OFTEN PRESCRIBE MOVIES TO STRESSED-OUT PATIENTS BECAUSE IT EFFECTIVELY REDUCES STRESS LEVELS. HOWEVER, THERE IS NO MOVIE THEATERS IN WALKING DISTANCE (0.5 MILE, ~10 MIN) AROUND MSU DORMITORIES.• OTHER BENEFITS OF MOVIE THEATERS: SERVING MEANINGFUL LEISURE TO

THE LOCAL COMMUNITY, INSPIRING LOCAL RESIDENTS BY SHOWING TRANSFORMATION OF ORDINARY MEN AND WOMEN INTO HEROES, INCREASING JOBS, AWARENESS OF SOCIAL ISSUES, AND LOCAL REVENUES.

CRITERIA

• WHO’S GOING TO COME TO WATCH MOVIES? • WHERE CAN WE BUILD A MOVIE THEATER IN EAST LANSING? • WHAT IS A DESIRABLE SIZE FOR A MOVIE THEATER? • WILL IT BE POSSIBLE TO GET THERE FAST WITH PUBLIC TRANSPORTATION?

CARTOGRAPHIC MAPA Movie Theater

AppropriateZoning

B-2/B-3

Select by attribute

Appropriate size

>500 M2

Select by attribute

Age group

18~21

Select by attribute & .5 miles buffer

Proximity to bus stops

.5 miles

Set buffer zone

WHO’S GOING TO COME TO WATCH MOVIES?

• THE MAJOR AGE GROUP IS 18 TO 21 IN EAST LANSING, SO IT WILL BE NICE TO PLACE A THEATER CLOSE TO WHERE THEY ARE.• BLOCKS WHICH HAVE MORE THAN 652 OF THEM WERE SELECTED AND THE

SURROUNDING AREAS ARE BUFFERED. (.5 MILES, ~10 MIN WALKING DISTANCE)

BLOCKS WHICH HAVE MORE THAN 652

WHERE CAN WE BUILD MOVIE THEATER?• B-2 DISTRICTS:

THE FOLLOWING USES OF BUILDINGS AND PREMISES SHALL BE PERMITTED IN THE B-2 BUSINESS DISTRICT.• STORE OR SHOP FOR THE CONDUCTING OF ANY RETAIL BUSINESS, EXCEPT ESTABLISHMENTS

LICENSED FOR THE SALE AT RETAIL OF ALCOHOLIC LIQUOR, AS DEFINED BY SECTION 105(2) OF THE MICHIGAN LIQUOR CONTROL CODE OF 1998, MCL 436.1105(2), INCLUDING SPECIALLY DESIGNATED MERCHANTS AND SPECIALLY DESIGNATED DISTRIBUTORS AS DESCRIBED AT MCL 436.1537.• BANK, THEATER, OFFICE, AND SIMILAR SERVICE, EXCEPT DRIVE-INS.• PUBLIC ASSEMBLY BUILDING, SIMILAR TO A THEATER OR AN AUDITORIUM.

WHERE CAN WE BUILD MOVIE THEATER?• B-3 DISTRICTS:

THE FOLLOWING USES OF BUILDINGS AND PREMISES SHALL BE PERMITTED IN THE B-3 BUSINESS DISTRICT.• ANY RETAIL BUSINESS EXCEPT THOSE USES WHICH TEND TO DETRACT FROM OR INTERFERE WITH A HIGH

INTENSITY OF PEDESTRIAN SHOPPING ACTIVITY INCLUDING AUTOMOBILE SALES FACILITIES, AUTO SERVICE CENTERS, DRIVE-IN RESTAURANTS AND SIMILAR USES WHICH RELY ON REGULAR DIRECT VEHICULAR ACCESS TO SERVE A SIGNIFICANT PORTION OF THEIR CUSTOMERS; AND EXCEPT ESTABLISHMENTS LICENSED FOR THE SALE AT RETAIL OF ALCOHOLIC LIQUOR, AS DEFINED BY SECTION 105(2) OF THE MICHIGAN LIQUOR CONTROL CODE OF 1998, MCL 436.1105(2), INCLUDING SPECIALLY DESIGNATED MERCHANTS AND SPECIALLY DESIGNATED DISTRIBUTORS AS DESCRIBED AT MCL 436.1537.• THEATERS, PUBLIC ASSEMBLY HALLS, CONCERT HALLS, MEETING ROOMS, CLUBS, LODGES, CHURCHES OR

SIMILAR PLACES OF ASSEMBLY

B-2 & B-3 DISTRICTS IN EAST LANSING

WHAT IS A DESIRABLE SIZE FOR A MOVIE THEATER?

• IN ORDER TO GET ENOUGH SPACE FOR 500 CHAIRS, 5 SCREENS, AND A POPCORN & SNACK BAR, A PARCEL SHOULD BIGGER THAN 500 M2. (9 ' 7 ") * 38 " =2.8193492 M2 X (500/5)= 281.9 M2

• SPACE NEEDED BETWEEN 1ST ROW OF CHAIRS AND THE SCREEN SHOULD BE >3M2

>500 M2 PARCELS IN EAST LANSING

WILL IT BE POSSIBLE TO GET THERE FAST WITH PUBLIC TRANSPORTATION?

• YES, EAST LANSING OFFERS PUBLIC BUS SYSTEM, CATA AND PEOPLE WHO LIVE NEARBY THE BUS STOPS CAN BE POTENTIAL CUSTOMERS.

.5 MILES BUFFERS AROUND THE BUS STOPS

MISSION COMPLETE!

REFERENCES• HTTP://TOPYAPS.COM/TOP-10-BENEFITS-OF-WATCHING-MOVIES• HTTPS://WWW.MUNICODE.COM/LIBRARY/MI/EAST_LANSING/CODES/

CODE_OF_ORDINANCES?SEARCHREQUEST=%7B%22SEARCHTEXT%22:%22THEATER%22,%22PAGENUM%22:1,%22RESULTSPERPAGE%22:25,%22BOOLEANSEARCH%22:FALSE,%22STEMMING%22:TRUE,%22FUZZY%22:FALSE,%22SYNONYM%22:FALSE,%22CONTENTTYPES%22:%5B%22CODES%22%5D,%22PRODUCTIDS%22:%5B%5D%7D&NODEID=PTIICOOR_CH50ZO_ARTVIBUOFINDI_DIV3RESABUDIB-_S50-572PEUS• HTTP://THEATREPROJECTS.COM/FILES/PDF/

RESOURCES_IDEASINFO_SIZEMATTERS.PDF

QUESTIONS?