[kkuf 2008] real essence by tony adams6
TRANSCRIPT
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Real Essence
TonyAdams6
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26th Presentation Party
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Dream
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Today
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Sports Sponsorship
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Sports Sponsorship?
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쩐
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꼭 그런 이유 때문일까요?
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무형성
생산과 소비의 동시성
비일관성과 비예측성
집단으로 소비
보편적인 소구력
스포츠의 특성
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무형성
생산과 소비의 동시성
비일관성과 비예측성
집단으로 소비
보편적인 소구력
스포츠의 특성
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2002 World Cup1st Knockout Round
vs
2 1
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Perishability생산과 소비의 동시성
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경기를 보는 순간 생산과 소비가 이루어짐
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EURO 2008 Finale
SONNATAG, 29. JUNI 2008WIEN
ESP GERvs
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UEFA EURO 2008 Champion Spain
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스페인 관련 아디다스 상품 인기 급상승
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준우승도 아디다스 후원의 독일 대표팀
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독일도 매출 상승에 한 몫
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France
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3경기 1무 2패 1득점프랑스 충격의 탈락
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Newly Released Jersey
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Newly Released Jersey
구매 불가
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’98 France Limited Edition
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’98 France Limited Edition
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’98 France Limited Edition
불티나게 팔렸습니다.
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2008 Beijing Olympic
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아테네 올림픽금메달리스트
13억의 희망
류시앙
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하지만 부상으로 기권...
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하지만 부상으로 기권...
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Nike Sports
Bank of China
Ping An Insurance Company of China
VISA Card
Lenovo
Aokang
伊利
CNC
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13억의 희망을 버린 자
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Inconsistency &
Unpredictability
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스포츠와 달리 일반 제품들은 예측이 가능
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2004 MLB ALCS
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2004 MLB ALCS
vs
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핏빛 투혼을 보여준커트 실링의 호투
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파죽의 8연승으로 2004년 메이저리그 월드시리즈 우승
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2002 World cup
2008 Olympic
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2002 World cup
2008 Olympic
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2002 World cup
2008 Olympic
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이젠 제가 던진 질문의 답을 찾으셨나요?
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감격...그리고 감동
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기대...불안
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환호..희열
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때론 좌절도...
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스포츠 그 자체입니다.
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Thank you
감사합니다
Merci Beaucoup
ありがとうDank U
谢谢
Danke
σας ευχαριστούμε
Grazie
Obrigado
вы Gracias
Thank you
Thank you
감사합니다
ありがとう감사합니다
σας ευχαριστούμε
Danke
Thank you
ObrigadoMerci Beaucoup
Dank U
GrazieObrigado Gracias
고맙습니다ありがとうDank U
Merci Beaucoup
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