[kug pp 26th] 1. adidas dream big (tony adams6)
DESCRIPTION
TonyAdams6 님의 Adidas의 Dream Big Campaign에 관한 프레젠테이션입니다.TRANSCRIPT
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TonyAdams6
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알바 아닙니다.
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Adidas
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1949년 독일의 아디 다슬러 설립
세계 최초 스파이크 장착 축구화 제작
세계 최초 가죽 운동화 제작
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월드컵 공인구 제작
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세계 정상급 축구 선수들의 스폰서
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France
Germany
Argentine
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세계에서 가장 많은 축구화를 판매한 기업
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“내 얘기 한 번 들어볼래?”
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?
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1 2 3
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1
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Football Merchandising Market Share
Adidas NikePuma etc.
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Football Merchandising Market Share
Adidas NikePuma etc.
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Football Merchandising Market Share
Adidas NikePuma etc.
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쩐
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EURO 2008
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Market Share
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2006 독일월드컵아디다스 매출
100% 상승
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2
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말하지 않아도 알아요.
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情
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공감대 형성
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Adidas
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그것이 스포츠 정신입니다.
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스포츠 정신
축구라는 공감대
리얼리티를 통한 공감대 형성
Brand Image 강화
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3
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건강한 웃음 푸른 희망
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제2의 베켄바우어
제2의 무하마드 알리
제2의 마라도나
제2의 마이클 조단
제2의 선동렬
제2의 펠레
제2의 ....
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biggest footballers as eThe world
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smallest teamsas eThe world
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Dream
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One more thing...
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여러분도 꿈을 향해 달려가세요.
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