kl sentral adpanels - updated profile (402014)

All logos and trademarks used in examples are the property of the respective companies they represent.

Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.adsrevelation.com | www.facebook.com/3thirds


To adver)se on LED Panels at

Level 1 & Level 2 of Stesen Sentral Kuala Lumpur in direct viewing and exposure

to 160,000 people traffic daily.

Upgraded & Opera+onal

We are now providing increased exposures, reduced cost, an improved medium

and increased traffic.


Gombak / Batu Caves

Setapak / Melawa5

Se5awangsa / Sri Rampai

Wangsa Maju Ulu Klang / Keramat

Ampang

Pandah Jaya / Pandah Indah

Brickfields / Seputeh

Pantai Kerinchi

Sg. Besi / Salak South

Cheras / Sg. Besi

Kajang / Bangi / Serdang / Seri Kembangan

Puchong

Sri Petaling

Old Klang Road

Kelana Jaya

Damansara

Bandar Utama / TTDI

Mont Kiara / Sri Hartamas

Bangsar

Kuala Lumpur

Ti5wangsa

Selayang / Segambut

Kepong / Sg. Buloh

Shah Alam

Putrajaya / Cyberjaya Source : Department of Sta)s)cs Malaysia

Bandar Sunway / Subang Jaya / USJ

Klang / Meru 2009 (‘000)

2012 (‘000)

2013 (‘000)

WP. Kuala Lumpur 1,525.6 1,583.3 1,603.1

District Petaling 1,445.6 1,526.6 1,554.5

District Gombak 642.8 674.3 685.2

Total 3,614.0 3,748.2 3,842.9

Catchment Popula)on

5KM 10KM 15KM 20KM

Catchment Area


Household 600 samples

Commuter 400 samples

Office 200 samples

Overall 1,200 samples

Gender Male 51% 51% 63% 53%

Female 49% 49% 37% 47%

Age

18 -‐24 30% 49% 25% 36%

25 -‐ 29 17% 15% 27% 18%

30 -‐ 39 23% 17% 36% 23%

40 -‐ 49 17% 9% 9% 13%

50 -‐ 59 9% 7% 2% 7%

60 -‐ 65 4% 3% 1% 3%

Ethnicity

Malay 40% 49% 51% 45%

Chinese 49% 40% 29% 43%

Others 11% 11% 20% 12%

Marital Status

Single 48% 68% 60% 57%

Married 51% 30% 39% 41%

Separated / Divorced 1% 2% 1% 2%

Average household income RM6,673-‐00 RM5,325-‐00 RM9,607-‐00 RM6,706-‐00

Catchment Demographics (for sample size only)


Campaign details

•  Overall campaign details –  Content suggested to be

–  Corporate – Company creden5als –  Thema5c – Brand awareness –  Tac5cal – Objec5ve driven

•  Content: –  The system allows for 5 different versions of content per booking

•  Campaign breakdown

–  15 second spot –  360 exposures / day –  1, 3, 6 or 12 Months

Copyright © 2008 – 2014 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds

1 MONTH FULL AWARENESS CAMPAIGN 15 SECOND SPOT FINANCIAL CONSIDERATION

KL SENTRAL ADPANEL


15 Secs @ 1 Month Campaign

•  Details –  Op0ons for 360, 180 and 90 exposures daily –  1 Month = 30 days

DescripEon 360 exposures daily

180 exposures daily

90 exposures daily

15 second spot @ 1 Month

RM 36,000.00

RM 18,000.00

RM 9,000.00

Add 6% Govt Tax

RM 2,160.00

RM 1,080.00

RM 540.00

TOTAL CAMPAIGN COST

RM 38,160.00

RM 19,080.00

RM 9,540.00

Total Exposures Per Month 10,800 5,400 2,700


15 SECOND SPOT 3, 6 OR 12 MONTH FULL AWARENESS CAMPAIGN FINANCIAL CONSIDERATION

KL SENTRAL ADPANEL


15 Secs @ 360 exposures daily (Exposure every 3 minutes)

•  Details –  3, 6 & 12 Month campaign –  Minimum 360 exposures daily (Every 3 minutes)

DescripEon 3 Months 6 Months 12 Months 15 second spot @ 360 exposures x Number of months

RM 108,000.00

RM 216,000.00

RM 432,000.00

Add 6% Govt Tax

RM 6,480.00

RM 12,960.00

RM 25,920.00

TOTAL CAMPAIGN COST

RM 114,480.00

RM 228,960.00

RM 457,920.00

Total Exposures 32,400 64,800 131,400


3 HOURS/DAY (1 HOUR SLOT X 3) FULL DOMINANCE SLOT FINANCIAL CONSIDERATION

KL SENTRAL ADPANEL


3 X 1 hour slots per day

•  Details –  3 hours daily dominance package –  3 x 1 hour slots per day. Tenta0ve 0ming as follows:

•  11am-‐12am •  3pm-‐4pm •  7pm-‐8pm

DescripEon 1 Day

Dominance package – 3 hours/day

RM 5,000.00

Add 6% Govt Tax

RM 300.00

TOTAL CAMPAIGN COST

RM 5,300.00


OPTIONAL CAMPAIGN ADD-‐ONS

KL SENTRAL ADPANEL


KL Sentral Floor Space – Event Venue

•  Subject to building management approval, Client has the op5on to choose venue space for on-‐ground ac5vi5es at:

•  Level 1 Concourse •  RM350.00 admin Charges (Monthly) •  RM350/day for Level 1 sampling (3 promoters)

Sampling Area


Notes •  Validity: 30 days. •  Media rental is subject to 6% GST which is payable by

adver5ser.

•  Availability of site is based on first come first serve basis subject to confirma5on at the 5me of booking.

•  Minimum guarantee of exposures at 180 per day. •  Exclusivity is only offered on full priced long term

bookings of 6 months or more and is subject to terms and condi5ons.

•  3thirds Inc Sdn Bhd prac5ces self-‐regula5on and reserves the right to approve content for broadcast.

•  An addi5onal 50% loading fees for bookings less than 15 days or peak period only bookings.

•  3thirds Inc Sdn Bhd reserves the right to change or revise rates without prior no5ce.

•  Notwithstanding any other term herein, this quota5on is not to be construed as an offer capable of acceptance. 3thirds Inc Sdn Bhd reserves the right to evaluate, vary, accept or reject client orders.

Deadlines & Terms •  Material Deadlines

•  All clients are required to submit ready to broadcast materials within 10 days of proposed broadcast date.

•  Payment Terms

•  Short Term: 100%, 10 days prior to booking commencement.

•  Long Term: Quarterly payments 30 days in advance.

Notes to Adver)ser


Contact Info 3thirds Inc Sdn Bhd Bimal Prakash Director Email: [email protected] Alt. Email: [email protected] Mobile: +60 19 3954495

All rights reserved. Neither the whole nor any parts of this document may be reproduced, stored in any retrieval system or transmimed, in any form or by any means, without the prior wrimen consent of 3thirds Inc Sdn. Bhd.

All logos and trademarks used in examples are the property of the respec5ve companies they represent.

kl sentral adpanels - updated profile (402014)

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