Konica Minolta Printing Solutions Europe BV

Agency BriefingDocument

This document has been developed to help agencies understand what we want to achieve with the magicolor 2450

Specifications and accessories are based on the information available at the time of generating the presentation, and are subject to change without notice. (17-02-2005)

Konica Minolta Printing Solutions Europe BV

magicolor 2450Graphical workgroup colour printer

direct photo print ready

3

Primary Specifications

A4 multi-pass color laser Emperon driven 5 ppm color A4 20 ppm mono A4 600x600x4 PhotoArt Con-Tone PS3/PCL emulation Direct Photo Print

–PictBridge compatible Interfaces

–10/100 BaseT network–USB 2.0 high speed connectivity–Parallel (IEEE1284)

Paper input: –200 Standard–700 Maximum

Paper output: 200 sheets Standard Memory: 128 MB

Powered by Emperon

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What we want to achieve with magicolor 2450

We are a leading manufacturer in low speed colour laser

printers. We need to maintain this position

with the magicolor 2400 series.

Konica Minolta Printing Solutions Europe BV

Product Strengths

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magicolor 2450:Paper handling

Standard paper Standard paper outputoutput

200 sheets face-200 sheets face-downdown

Standard paper Standard paper input feeder, incl. input feeder, incl. dust coverdust cover

200 sheets multi-200 sheets multi-purposepurpose

Lower paper Lower paper feederfeeder

(Optional)(Optional)

500 sheets multi-500 sheets multi-purposepurpose

Duplex unitDuplex unit

(Optional)(Optional)

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magicolor 2450:Controller

The magicolor 2450 developed a new PCL / PS controller EMPERON Driven

– High performance– 300 MHZ CPU– 128 MB memory standard– 640 MB memory Maximum (TBD)

1 Free memory slot, up to 512 MB

– Competitive processing speed of print jobs– Fully HP4550/4600 compatible

• HP 4600 is leading

– Extensive Printer management tools availablePageScope NetCarePageScope Web connectionPageScope Network SetupPageScope Peer to Peer Printing ToolPageScope EMS plug-inPageScope Web Jet Admin plug-inPageScope Plug and PrintPageScope NDPS GatewayDownload managerPrint monitorStatus monitor Powered by Emperon

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The magicolor 2450 uses PostScript 3 with 600x600x4 Contone resolution to ensure the best possible print quality

Contone allows varying the intensity of a single pixel

This leads to 16 times sharper prints, andand smoother gradients

A traditional, non-Contone printer, will alwaysalways compromise on sharpness or gradients

traditional halftones need

16 pixels to ‘mix’ one colour

A contone pixel intensity can be

controlled individually

Great detail in color can be

achieved

Smooth gradients can be achieved

magicolor 2450:Photo Art Con-Tone

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magicolor 2450:PictBridge

magicolor 2450 has full PictBridge support with standard memory configuration

– Available with MR1, August 2005

– Firmware update required

PictBridge uses the 600 x 600 x 4 Photo Art Con-tone technology

Good to Know When the camera is not configured into PictBridge mode, the connection

between the camera and the printer can not established– Check your camera documentation

Photo cameras are by default not often configured for PictBridge

The settings of the PictBridge compliant camera will overrule the configured printer settings.

– Except the Media Type, this setting is only available within the printers menu.

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magicolor 2450:PictBridge

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Konica Minolta developed the “enhanced Automatic Image Density Control” (eAIDC) technology and implements this into the magicolor 2400 series. eAIDC maintains always the optimum colour density within a variety of environmental conditions. As a result the output quality is consistent during its machine life under many different conditions.

magicolor 2450:eAIDC technology

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Polymerized toner is similarly and smaller than pulverized toner due to the fundamental different production process of this toner. Konica Minolta is one of the vendors that can produce this toner.

– Clear, sharper output– Fine Text– Better halftones

Toner consumption reduced by 30%

The advantage of Polymerized toner is also that the toner contains wax inside. This will also have the following major advantagesOil-Free fusing system

– Reduces mechanical parts as a result to reduce the Cost of operating and enhance reliability.– Improved fuser unit life

Keeps the printer clean– No oil steamy condition

Lower fusing temperature – Reduces energy consumption– More flexible paper applications

Reduces paper curl– Reduce the possibility of paper jam– Enhance reliability

Polymerised Toner is environmental friendly– Less emissions of carbon acid gas (CO2), nitrogen oxide (NOx) and sulfur oxide (Sox) within production process

magicolor 2450:Polymerized Toner – Simitri -

Paper Paper

Polymerized Toner Pulverized Toner

TToonneerr :: 66μμ mm TToonneerr :: 88μμ mm

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magicolor 2450:True Desktop

Compact size– 430 x 505 x 341 mm – with dustcover

– 430 x 395 x 341 mm

Full front access– Easily maintenance

Full back cover design

Weight: 20.0 KG (including consumables)

Fit comfortable on every desk

Konica Minolta Printing Solutions Europe BV

Product Positioning

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magicolor 2450 Positioning

Customers that requires PCL or PostScript

Solution providers– SAP– Citrix metaframe

Versatile network printer that works with any application

The perfect fit for DTP users.

Ideally fast photo printing to add pictures to professional reports.

– Index printing– N-up printing

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magicolor 2450 Positioning: Typical users mc2450Professionals Professional Mac users.

Professional DTP users.

Professionals who often need to print pictures from their digital cameras will love the speed and efficiency of PictBridge.

Small offices that are working with special developed software, which isn't windows based

–Dentist–Opticians–Doctors

Small workgroups (2-10 users) Small departmental workgroup printer works

with every application that can be placed everywhere in the office

To be used mainly by one user that uses DTP graphical applications but gives also the flexibility to use the magicolor 2450 within there workgroup.

Workgroups who have limited space will enjoy the mc2450 compact design and flexibility.

Professional users–Users that needed PCL/PS–Suitable within every infrastructure

PictBridge–Easily prints your photo’s with the best quality as a colour laser printer can prints–Easily index printing.

Fast printing–5 ppm colour / 20 ppm mono–21 seconds first page out colour–12 seconds first page out monochrome–49 seconds warm-up time

Versatility–Versatile network printer that works with any application –Print high-quality full-colour documents in-house–Duplex printing possible

Low user interference–Only 5 consumables–High yield: 1.500 and 4.500 pages–500 sheet lower feeder available

TY

PIC

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US

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SB

EN

EF

ITS

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magicolor 2400 Series:Basic specification overview

magicolor 2400Wmagicolor 2400W magicolor 2430DLmagicolor 2430DL magicolor 2450magicolor 2450

A4 print speed A4 print speed

(color/BW)(color/BW)

5/20 ppm 5/20ppm 5/20ppm

Memory (std / max)Memory (std / max) 32 MB / 32 MB 32 MB / 544 MB 128 MB / 512 MB

Warm up-time (avg)Warm up-time (avg) 49 sec 49 sec 49 sec

Noise level (printing)Noise level (printing) 53 dBA 53 dBA 53 dBA

ResolutionResolution 2400 x 600 dpi 2400 x 600 dpi 600x600x4 Photo Art Con-Tone

InterfaceInterface USB 2.0 10/100BT, USB 2.0, PictBridge

10/100BT, USB 2.0, Parallel, PictBridge

EmulationEmulation GDI Konica Minolta Raster Laungage

PCL / PS3

OS supportedOS supported Win 98SE/NT/2000/XP,

Win 98/NT/2000/XP, Mac, Linux

Win 98/NT/2000/XP, Mac, Linux

Paper sizePaper size A4 A4 A4

Paper input (std / max)Paper input (std / max) 200 / 200 200 / 700 200 / 700

Paper optionsPaper options None 500 tray, duplexer 500 tray, duplexer

PictBridge PictBridge None Yes Yes

Toner starter KitToner starter Kit 1.500 – CMYK – 1.500 – CMYK – 4.500 – CMYK –

Konica Minolta Printing Solutions Europe BV

Product Strengths

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HP 2550NEpson C1900PSDell 3100cnSamsung C550N

OKI C5400n

Competitive Radar Chart

Processor speed (Mhz)

Yes

600x60032

128

No. Consumbles

First page out (colour, sec.)

Weight (kg)Memory (Standard)

PostScript 3

Resolution

PictBridge List Price (€)

Footprint (m2)

1200x1200

1200x600

14

20

No

27.535

23

400

566

732

898

0.14

0.16

0.180.20

0.22

0.240.26

2400x600

32.5 30 25 22.5

Yes

64 32

No

17

20

26

29

5

10

6

7

8

9

483

649

815

600 x 600 x 4 Photo Art

400

350

300

250

200

150

10050

magicolor 2450

20

magicolor 2450

NA

Competitive Radar Chart

Processor speed (Mhz)

Yes

600x60032

128

No. Consumbles

First page out (colour, sec.)

Weight (kg)Memory (Standard)

PostScript 3

Resolution

PictBridge List Price (€)

Footprint (m2)

1200x1200

1200x600

14

20

No

27.535

23

400

566

732

898

0.14

0.16

0.180.20

0.22

0.240.26

2400x600

32.5 30 25 22.5

Yes

64 32

No

17

20

26

29

5

10

6

7

8

9

483

649

815

600 x 600 x 4 Photo Art

400

350

300

250

200

150

10050

MC2450

HP 2550N

Dell 3100cn

Samsung C550N

OKI C5400n

Epson C1900PS

Cost

Desk

Top

Ease

of Use

Perform

ance

Funct

ional

ity

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Benefits to promote about the printer -1-

Cost–Only Dell is cheaper

Desktop–Revolutionary small design

–Full Front access

–Weight is acceptable for desk

Ease of use–Only 5 consumables for the easiest maintenance ever

• Printer is ready to go

• 4.500 starter toner

–Average first print out in colour

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Benefits to promote about the printer -2-Performance

–Very impressive print quality due to the 4 dept print resolution• 600x600x4 Photo Art Con-Tone

–High processor speed to have a very fast internal controller• Emperon driven

–Standard 128Mb, enough memory to print duplex with the highest possible resolution

Functionality–PostScript 3 compatible

–PCL 5/6 compatible

PictBrigde as a standard option available–The combination PictBridge with 600x600x4 PhotArt Con-Tone will give you an impressive good printed photo

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Other things we should keep in mind Award winning heritage

– The magicolor 2450 joins a multi-award winning family

Reputation in the market

– We produce competitive products

Dependability

– Great service and support

– Konica Minolta products are very reliable

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Conclusion

Best graphical performance in its class

The magicolor 2450 brings a top level addition to the award winner magicolor 2400 series

Versatile network printer that works with any application any operating system

– Full HP PCL compatible

– PostScript 3 compatible

The full front access is a major step forward from the magicolor 2350 and is big advantage over competitive products

Konica Minolta Printing Solutions Europe BV

Where the magicolor 2450 fits into our colour product range

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How KM products will map into market segments

New Segments

Short Term

NOW

GraphicsHigh Speed Office Colour laser

Mid range Office Colour Laser

Entry Level Office Colour

MC7300MC2400W MC5430DL MC5440DLMC2430DL MC5450MC2450

MC2400W MC5440DLMC2430DL MC2350 MC3300 MC7300MC5430DL

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Target Sales Channels for the magicolor 2450

End User

PrinterDistributor

Consumable Distributor

Spare partDistributor

TPM Catalogue Dealer/E-commerce DealerVAR’s

End User

Copier Dealer

Retail

Konica Minolta

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Who will buy a colour laser printer Eventually all business users will use colour laser printers

instead of monochrome laser printers and inkjets

Users will increasingly use colour because it

– Engages

Colour improves readership as much as 40 percent.

– Informs

Colour also accelerates learning between 55 to 78 percent and comprehension by 73 percent.

– Persuades

Ads in color are up to 42% more effective than the same ads in monochrome

The alternative technology (inkjet) is too slow and expensive

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1

5

7

2

2

8

10

13

8

19

23

27

31

0 10 20 30 40 50 60%

Question 13

Test Results

Actual Customer Requests

Information from Supplier‘s Web Page

Recommendations (byRealitives/Friends/Business Partners)

Information in Dealer Magazines (e.g. CRN)

Brochures from Suppliers (printed)Information in Consumer ITC Journals

(e.g.Computer Bild)

Information from Distributors Web Pages

Brochures from Distributors(printed)

Information from Manufacturers via E-Mail "Newsletter„

Roadshows of SuppliersAdvertisement in Public Journals

(e.g. Focus, Spiegel)

Information from Distributors

via E-Mail "Newsletter"

2,0

2,0

2,0

2,0

2,2

2,3

2,5

2,5

2,6

2,8

2,6

2,7

2,8

2,7

3,1

3,1

3,2

3,3

3,2

3,2

3,3

3,3

3,4

3,6

3,4

3,4

Average 2003 2002Top 1 = very important

Influence on Purchasing Decision Printers

2

2

5

3

2

6

11

11

8

19

19

27

32

0 10 20 30 40 50 60%

20022003

GfK Marketing ServicesDealer Survey 2003Suppliers of Printing Devices

Most important purchase influence criteria:

•Test Results•Actual customer requests•Info from supplier web page•Recommendations by relatives/friends

Least important purchase influence criteria:

•Info from distributors (E-mail newsletter•Adds in public journals•Road shows of suppliers•Info from vendors (email newsletter)•Brochures from distributors

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