Sing A New Tune

•  The Beauty Market Philippines •  Profiling the Filipino •  I.myss fits the Filipino Profile •  How We Penetrate the Market •  Forecast •  All Together Now

The Beauty & Personal Care Market Asia Pacific

0.0  

10.0  

20.0  

30.0  

40.0  

50.0  

60.0  

50.9  

46.2  

9.3  10.6  

5.0  3.8   3.9   3.3  

2.2   2.1   1.2   1.2  

2014  

2015  

Philippines  ranks  8th  in  the  Asia  Pacific  with  6%  annual  growth-­‐  USD3.3B  

USD  Bil  

The Beauty & Personal Care Market Philippines

27%  

20%  

20%  

10%  

23%  

Skin  Care  

Make  Up  

Hair  Care  

Fragrance  

Others  

USD891M  

USD660M  

USD759M  

USD330M  

USD660M  

Skin  Care  tops  the  market  with  27%  share  (USD891M)  

•  The Beauty Market Philippines •  Profiling the Filipino •  I.myss fits the Filipino Profile •  How We Penetrate the Market •  Forecast •  All Together Now

The Filipino Today

Philippines  has  the  youngest  populaOon  with  an  age  median  of  

26  years  old  

Average  disposable  income  of  a  Filipino  is  USD9k,  ranked  5th  in  

Asia  Pacific  

Filipinos are in love with anything Korean

•  The Beauty Market Philippines •  Profiling the Filipino •  I.myss fits the Filipino Profile •  How We Penetrate the Market •  Forecast •  All Together Now

With a very youthful population with high disposable income, Filipinos are enamored by Korean culture.

The Korean beauty market is still at its infancy in the Philippines, yet Filipinos have very high regard for the Korean Beauty. as evidenced by top rating Koreanovelas and sold out K-Pop concerts

I.Myss may position itself as the leading Korean authority in beauty and personal care in the Philippines

Skin Care…the Position we may take

InnovaOon  

Market  Share  

CommunicaOons  of  the  innovaOve    brands  leads  towards  habitual  use  of  products  

The Big Idea… I.myss- Miracle of the Korean Beauty Regimen

•  The Beauty Market Philippines •  Profiling the Filipino •  I.myss fits the Filipino Profile •  How We Penetrate the Market •  Timeline

The Strategy

Retail  Outlets   Direct  Selling-­‐  K  Squad  

… I.myss- We Sing The I.myss Beauty Regimen

Caters to high end mall tra!c, in the trendiest high tra!c places in town-

Image Building with high sales opportunity

Outside the mall…. Provide the entrepreneurial youth a chance to shine….will invade events and, neighborhoods,

Will illustrate brand customization and speed up product sales

Secret- Think of your own

•  The Beauty Market Philippines •  Profiling the Filipino •  I.myss fits the Filipino Profile •  How We Penetrate the Market •  Timeline