kradle final business plan 2.pdf

ADDRESS9005 Hub Mall University of AlbertaEdmonton,Alberta Canada www.kradle.ca

CONTACTDepinder Singh (403) [email protected]

KRADLEBUSINESSPLAN

UNLEASH THE POWER OF ORGANIZED INFORMATION

# Version 5.0 Date February 23, 2015

Kradle Business Plan - Organizing Information, Connecting people Page 2 from 24 pages

CONFIDENTIALITY INFORMATIONThis material contained in our response and any material or information disclosed during discussions of the proposal represents the proprietary, confidential information pertaining to xxx company

services, methodologies and methods. Products and brand names are intelectual property and all rights reserved.

01 Executive Summary | Page 3

02 The Problem | Page 6

03 Our Product | Page 7

04 Industry & Market Analysis | Page 10

05 Management Team | Page 13

06 Business Model | Page 14

07 Marketing Strategies | Page 15

08 Distribution Plan | Page 16

09 Implementation plan | Page 17

10 Opportunities & Risks | Page 19

11 Financials | Page 20

12 The Offering | Page 23

Contents

from 24 pagesKradle Business Plan - Organizing Information, Connecting people

Executive SummaryAs of now, there are no solutions for centralized sharing of information and communications on college and university campuses, but the technology exists and has a high adoption rate among students. Universities adapt

slowly to the student body and Kradle has an opportunity to solve this issue by seamlessly connecting information and students across campus. As of now there are limitations in fostering engagement and constant communiation between group members and group executives

on campuses. Students at university are surrounded and bombarded with overwhelming levels of information. Much of this information is often overlooked due to outdated delivery methods such as bulletin boards, flyers

and print campus newspapers. This will result in students missing out on opportunities and vital information related to their interests. Even though there are increasing communications sent out via email and existing online

social media, it still takes the individual student a lot of time to curate and go through all the information.

KEY VALUES FIGURE

Engagement

Connection

Convinience

Accessibility

The Value To Our Customers

Like every other generation millenials display a generalized and unique trait. Most consistent is that this generation is technically savvy almost as if it had a digital sixth sense.A wired connected world is all this generation of

youths have ever known. Hence, we are filipping the most traditional ways of

doing things to suit the times in which they live.

Kradle aims to re-organize information generated for and by

campus students while making it universally accessible

and useful.We are reforming information dissemination and

connection within colleges and universities to be at par with

the 21st century. Thus leading to the creation of a cutting

edge, all encompassing mobile application to achieve this.

Mission Statement


Our management team is made up of people who are experts in their respective

disciplines, supporting the creation of a strong and well diversified business. In fact

we summed up the definition

of being on the kradle team as Expert, Strong, Friendly,

Passionate, Creative & Honourable.

Our Expertises

The 3 man tean bringing you

BrandMarketer

UX Designer

SoftwareDeveloper

RELEVANT MARKETKradle is dedicated to providing an engaging mobile application to students between the ages 18-25. Unlike traditional methods used by universities, Kradle works exclusively with students to develop practical

and short-term action plans that will help establish consistent levels of engagement on campus. Our application takes advantages of the university culture and the strong desire that students have to get involved outside the classroom.


Financial Requirements

We intend to run a streamlined operation with little need for purchasing large assets.The intellectual property of our management team would be the largest assets we bring to the table.Cash Sufficient to carry the

operation would be raised upon commencement.

Exit Strategy

Kradle plans to build a large user base first starting at the University

of Alberta then expanding to other campuses. This will generate a

platform for businesses to reach specific student demographics

providing valuable access. Continuous student use and adoption will create valuable data that companies such as Facebook or Google could acquire.

SERVER INFRASTRUCTURE

& MAINTENANCE


The Problem

The Problem with Campus GroupsCreating awareness through flyers is an ineffective way to reach students

and it makes it difficult for new students to get in involved in campus

groups. Sustaining involvement and engagement within groups is near impossible because students have different schedules and commitments.

The Problem with Campus Bulletin BoardsThis method of distributing information is outdated and that is simply because

students use technology to stay up-to-date. Also, there are only certain locations where a bulletin board is set-up and students never have the time to stop by and

scan through the crowded notice boards.

The Problem with Campus newspapersYou rarely see students today sitting down and reading the school newspaper. There is no simple way for students to engage with the article in the form of giving feedback or providing their own opinion on the issue. Also, there is no quick way for students to able to air their views or discuss issues of interest with fellow students in their university.

Information Chaos on CampusesStudents at university are surrounded and bombarded with overwhelming levels of information. Much of this information is often overlooked due to outdated delivery methods such as bulletin boards, flyers and print campus newspapers. This results

in students missing out on opportunities and vital information related to their interests. Even though there are increasing communications sent out via email and existing online social media, it still takes the individual student a lot of time to

curate and go through all the information. Students a decade ago are different than students now and students will change in the next 10 years. Already, students are

spending increasingly more time on mobile platforms to access information and content. Technology is now something that permeates society and can be utilized to make information more accessible.

Organizing Method 1Originally created to organize students

Organizing Method 3Orginally created to

organize campus news

Organizing Method 2Originally created to

organize campus events


Publish. Engage. Connect.Kradle, is a cutting-edge mobile platform having 3 major sections Campus Groups, Campus Events and Campus Publish

VIEW APP DEMO

App Demo:

www.demo.kradle.ca

Our ProductInformation Chaos on Campuses

Organizing Method 1Originally created to organize students

Organizing Method 3Orginally created to

organize campus news


Our Product Applications

Digital Bulletin BoardMobile bulletin boards make it easier to share, request and discuss information on any topic. Any relevant information posted can be seen or talked about on Kradle. Organizations will be able to target certain demographics so that the right target market is reached.

Real Time Campus PressThere is a new and efficient way to present news

and related topics to students. Our mobile blogs will give students an opportunity to write about their opinions without working for the campus newspaper.

Improving Campus Group EngagementsWe intend to change the whole experience for

campus groups within universities by making the process of creating groups easier, refining

engagement and emphasizing the interaction

process. Communication within groups will be easier because our app provides a page for each group that has the ability for members to voice their opinions about any relevant information. Students will be able to create new interest groups right from the app and students with the same interests will be exposed to these groups. Elections

for the student union or campus groups, like Business Student Association, can be held in-app by utilizing our poll feature. Also, group administrators will be able to post any information regarding their group including event dates, meeting and announcements.


Product Value & Advantage

Eco-FriendlyOrganized

Centralized platform for allinformation and knowledgeflow on campus. This will

create an efficient and effective

method for student engagement across departments and faculties improving the transfer of knowledge and event quality for everyone.

Since Kradle unifies all

information across campusin one location, it can alsoorganize the mass amounts of information effectively for students and individuals to access. Students and individuals will have profiles and options to receive notifications on

their specific interests and as usage increases,

Kradle can learn and suggest news, events and people of interest to each student specifically.

Kradle provides a multifaceted platform to aggregate all information on campus. Each dimension of theapp will have sections for students to participate in discussions and post additional information. Usage of Kradle allows students to be continuously updated and engaged with their interests and activities with other students.

Kradle would be one of the companies who help to create a more sustainable and eco-friendly campus by decreasing paper communication needs. Student culture evolves quickly over the years and our app is designed to evolve accordingly along the way.

Improved EngagementSingle Point Access

Price is what you

pay. Value is what

you get. Our price is

free but our value is

priceless

Connections Save Money

Students would no longer have to print large quantities ofposters just to be able to reach a good number of students on campus.This will save them so much money because the cost of posting on our app which is visible to all students is free.

From healthy obsessions with board games to politics or deep philosophical conversations, the interests of students varies. This app will make it easier for those students to find each

other.


Industry & Market Analysis

The market we operate in is driven by the rapid increase in use of smartphones, tablets and other mobile devices. This growth has exploded since Apple launched the iPhone. The market forecasts

show healthy growth numbers. On the next several pages are charts,

graphs, and market information to support the growth and demand of the app market.

The Mobile Application Market

App Development Project revenue Would Reach $100 billion in 2015App Development Project revenue (2010 -2015)


Global Market Data Traffic Forecast By Device

A huge market is just starting to come on line and pick up speed as the data above shows. We are entering at the early stage of a multibillion dollar market with a 158% projected growth rate.Despite the global slowdown of the economy the demand for paid mobile applications is growing at an impressive speed. The main driver is still the growing number of smartphone users with pre-installed app stores.

The majority of paid downloads are being generated by 5 app stores: Apple App Store, Google Play, BlackBerry App World, Nokia Ovi Store and Windows Phone Store. Strong growth is expected for

the devices that will use the apps we develop. Projections as seen below show over a billion new devices will be sold through 2017 that will be compatible for our products

The business of making money from apps is going to get tougher still, with analyst Gartner predicting that through to 2018 less than 0.01% of consumer mobile apps will be considered a financial success by their

developers.


A key factor making it harder for apps to attract a paying audience is the sheer number of apps consumers can wade through before making their choice. Both Apples iOS and Googles Android stores now each have more than one million apps on tap. Its the very definition of a crowded

playing field and this is pushing mobile users to take shortcuts to help

them determine which apps to download.

Monetizing an app is becoming more difficult. This is acknowledged by

our Company and fits in line with our business model of not relying on

revenue from selling the app but revenue from businesses wanting to reach student demographics through the app.

Traditional Pcs 296,131

Ulramobile,Premium 21,517

206,807

Other Ultramobiles 2,981

Total 2,333,400

PC Market Total

Tablets

Mobile phones

317,648

1,806,964

276,221

32,251

256,308

5,081

2,333,400

308,472

1,862,766

261,657

55,032

320,064

7,645

2,501,753

316,689

1,046,456

Device Type 2012 2013 2014


Our Management Team

ALBERT LEUNGMENTOR

SINGH DEPINDERCM0 (CHIEF MARKETING OFFICER) & CFO (CHIEF FINANCIAL OFFICER)

Depinder is an undergrad student with a focus in Marketing and he has been working on start-up business for a few years. His knowledge of business and marketing strategies go beyond the classroom due to his interest in learning about the fields on his personal time.

Semire is an undergrad student studying at the Univeristy of Calgary and majoring in Electrical Engineering. He is proficient in graphic & digital design. Has been designing for print and web for almost 4 years.

Peter is an undergrad student with a focus in software Development. He has exceptional skills when it comes to programming and coding and he has been developing appliacations and websites for more than 3 years.

OLUFADEJI SEMIRECCO (CHIEF CREATIVE OFFICER)

NSAKA PETERCTO (CHIEF TECHNOLOGY OFFICER) & CEOP

SD

A Albert is passionate about new technologies and bringing new products to market. Albert has worked with TCP, technology commercializtion and vernute capital company based in Edmonton. Over the last two years, Albert has been heavily involved in student entrepreneurship activities and has worked closely with a number of technology startups to support their new ventures.


Business Model

Information has become increasingly valuable over the last decade, especially information on student demographics. This data can be used to reach the most receptive student populations for events and advertising for small businesses and events in and around campus. Currently, in an effort to reach and engage students more, companies pay a lot to have their ads displayed in the campus newspapers and on their websites. Once we have a large enough student user base, we can offer an even more effective way for companies to reach their desired student demographics.In addition, Kradles platform allows companies the opportunity to create and promote their events to students. The data we provide to companies once they have created an approved group page or event will provide them with valuable discussions, attendance numbers and an area for media files. Students are a niche market, but we will be able

to target students based on their personal interests. Businesses can to promote their events in-app and reach more students than selling tickets physically or on their website. They will be able to better advertise the event to students and convert users to purchase tickets more readily. Companies will have to pay yearly or monthly fees to access the app and promote their products. Furthermore, Kradle will take a certain percentage of commission for each ticket sold.

of businesses who try to reach students cannot get to them because of outdated and ineffective advertising platforms69%


Marketing StrategiesKradle is dedicated to providing an accessible, efficient, and effective mobile

application to students between the ages 18-25 to organize and facilitate knowledge and information on campus to students

Our main marketing strategy is directly aproaching individual schools student union as illustrated by the diagram below. However we have carefully thought out other creative ways to reach students.Once we have established partnerships with the student union and major student groups, we will implement a referral program for students to spread the word and get as many students as possible to join on campus. We are partnering up with coffee companies on campus to brand Kradle by rewarding students for referrals by sending them promotional coupons. By partnering up with coffee companies, we will be able to promote the app through coffee sleeves across each campus on release of Kradle. There will be a wave of new students each year for all universities and we plan on reaching them by implementing a campaign during orientation week. To complement these partnerships we will turn to traditional marketing where we will set-up demo booths during the beginning of fall semester on campus. With the right investment, our team will be able to allocate the money to our marketing strategy on-line. Social media platforms like Facebook will be utilized to promote advertisements to our target market. Promotional videos will be created for viral marketing purposes where our team will target specific websites

that are popular with students.

A Sample UniversityMarketing Cycle

Student Union

Their Friends

(Other students on Campus)

Student Groups

Introduce App to

Introduce App to

Students in their group

SU

START HERE

Introduce App to


Distribution PlanAll universities have Student Unions, who are in charge of a number of organizations and businesses. Instead of targeting each student on campus, we will approach both the student union representatives and student group administrators to present Kradle as way to engage students in an effective and efficient manner. We expect student groups

and interest groups on campus to be highly receptive and enthusiastic due to the easy-to-use and efficient platform to reach their members and

the wider campus.

In addition, we will be approaching other major stakeholders in student campus life such as the student run campus newspaper and manager of Aramark services. In fact, we have already engaged managers of these services and are on our way to working out details on getting the app promoted to students for our launch later this year.

Instead of targeting each student on campus, we will approach both the student union representatives and student group administrators to present Kradle as way to engage students in an effective and efficient manner.

1. Meet with student Union2. PR with Campus Newspaper3. Display Ads

Sample School Distribution Activities Team of 3


1 Year Implementation Plan

Our team of experienced content strategy experts works with you to

develop content that reflects who you are and engages your audience on a

level that brings them back again and again.

Activities

Strategy Development

Monitoring & Measures

Content Creation

Promotion

Advance Promotion

Analysis

Client Custom Tools

1st Semester Evaluation

Conversion Analysis

Creation Strategy

Updating Content

2nd Semester Evaluation

Beta Test

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

I am aware that

success is more than

a good idea. It is

timing too.

- Nsaka Peter


Centralizes Campus Information

Save Students Time

Expand The Reach For Comapnies Targeting Students

Saves Students Money

Gives Every & Any Student An Opportunity To Air Their View To The Whole Campus Community And Get Feedback

Creates An Eco-Freindly Campus

Enhances Campus Communication

OurOpportunities Are

Only Limited By Our

Imaginations

We have the opportunity to be the company that...


OpportunitiesAs of now, there is no solutions for centralized sharing of information and communications, but the technology exists and has a high adoption

rate among students. Universities adapt slowly to the student body and Kradle has an opportunity to solve this issue by bringing each university up-to-date. There is restricted opportunities for involvement with group members and group administrators, but our application will allow students to engage directly from the app with their associated campus groups.

Kradle would be one of the companies who help to create a more sustainable and eco-friendly campus by decreasing the amount of paper printed during the course of the year. Students will look to post their poster ads on the app instead of all over campus and this will save students time and money.

RisksOur risks are primarily associated with the level of user engagement we will receive from students. To make this risk minimal, as students, we have built the components and design that we understand will appeal most to students. Partnerships with campus groups will allow our product to be used for communication and organizational purposes. This will lead to a high adoption rate due to the fact that group administrators will be informing members about the value of the app and the different possibilities that come with it. Another risk involves our competitors, which include Ooh La La and Wigo. Ooh La La is dependent on establishing contracts with universities, which means that they charge each campus with yearly fees and minimizes the amount of universities willing to participate. We will take an organic approach and approach student unions who will see an opportunity to organize their campus groups and enhance communication within them. Wigo is an app that allows students to communicate with each other regarding their lives outside of school. Wigo is considered an indirect competitor and that is because Kradles focus is more towards student life on campus rather than connecting students to hang out off campus.


Financials

We have a current balance sheet for Kradle below. The founders have seeded the venture with an initial investment of $5000 to cover startup costs

Current Assets 2015

Cash

Balance Sheet As Of 25-02-2015

$5,000

Total Assets $5,000

Current Liablities 2015

Total Liabilities $0

Shareholders Equity 2015

Common Shares $5,000

Retained Earnings $0

Total Equity & Liabilities $5,000


Using conservative predictions, we can cover operating costs in the first

year and will breakeven with salaries in the third year. Since this venture has no large capital expenditure requirements, Kradle can operate without

large capital investments.(1 year cashflow statement on next page)

For Medium Business

Pro-forma Cashflow Statement

Currently, the student campus newspaper at the University of Alberta charges around $1500 per ad in the newspaper and $165 a week for a banner ad at the top of their website. After weve gained a user base and students start using the platform, we can charge competitive rates. However, to start we have based our projections on a much lower charge and getting 2 ads per month. We will also be gaining revenue right away from ticket sales to events advertised on our platform. We predict we can get $1 per ticket with one event per week with 100 tickets sold through Kradle per event. These are very conservative estimates.

Pro-forma Income Statement


Kradle is looking for an investment of $100,000 to cover costs of initial market and partnership establishment. Kradle is also looking for experienced mentors in this industry to help guide development.

The Offering

Cashflow Statement

Using conservative predictions, we can cover operating costs in the first year and will breakeven with salaries in the third year. Since this

venture has no large capital expenditure requirements, Kradle can

operate without large capital investments.

Breakeven Analysis


The Big PictureWe anticipate to be a product for all universities worldwide

All human progress occur because some people dare to be different. Lets try something new- The Kradle Team

9005 Hub Mall University of AlbertaEdmonton, Alberta, Canada www.kradle.ca

kradle final business plan 2.pdf

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