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More than 55 tools that introduce the full range of chiropractic care and distinguish your practice

, art bLtilds patient

understanding and

encourages

compliance with

your instrnctions.

Winter 1994

Concise descriptions

show patients why

they're in pain.

HEADACHES

Easy-to-follow formals

lead patients through eve,y

your commitment lo responsive, personal care.

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• Patient Edu~ation Materials for D · ctors of Chiropractic- . ,

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Value that builds your practice In today's challenging environment, you can count on Krames for quality patient education and unmatched value. That 's because every Krames booklet and brochure helps you achieve three key goals:

• Increase public awareness of the advantages of chiropractic

• Educate patients on their conditions and encourage compliance with your instructions

• Distinguish your practice with a quality professional image that attracts new patients and increases referrals

Stock up and save! Krames gives you two ways to get the best in patient education - for less! Our quantity discounts can save you up to 30% on any combination of titles. See the enclosed order form for details.

What's more, special kit offers throughout this catalog put big savings within easy reach. Each kit includes a supply of popular booklets or brochures plus a FREE clear-acrylic wall or desk rack. Choose the best style for your waiting room, office, or adjustment rooms. You'll keep your Krames booklets looking sharp-and remind patients that you provide responsive, personal care.

.&. Desk rack

Quality you can count on Unlike other patient education products, Krames booklets and brochures invite reading and build understanding with sophisticated anatomical art and easy-to-understand layouts. What 's more, every Krames chiropractic title is developed with practicing chiropractors and reviewed annually to keep pace with the latest in mainstream practice. That 's why it's a good idea to keep this catalog handy and refer to it often for new ways to support your patients-and your practice .

We'll help you save time and money Krames customer service representatives are specially trained on all of our titles , so they can help you choose the best publications for your practice-and save you time and money.

Look for these special savings and services

SAVE with kits!

This symbol means savings. Six kit offers in this catalog let you stock up and save- and receive a free clear-acrylic desk rack or wall rack.

Imprinting booklets and brochures with your name and phone number prompts patients, their families, and friends to call you. Give yourself the most complete, powerful, and cost-effective practice promotion tools available.

You can order by phone, mail, or round-the-clock fax-with check , VISA, or MasterCard . And we'll ship your booklets within 48 hours. That's our policy-and our promise to you.

Call toll-free 6 a.m. to 5 p .m. Pacific Time

Your Guarantee

If you're not completely satisfied with any Krames product-{ or any reason-just return all non imprinted items within 30 days for a prompt, complete refund.

© Krames Communications 1994

1 - 4 st impressions become lasting relationships with these involving L, in;;oductions to chiropractic care

Greet every new patient with Spinal Care Introduce patients to your practic e with this overV1ew of chiropractic care. Detailed illustrations of spinal anatomy and a concise summar y of treatment clearly convey your goals and prom ote regular evaluations . Self-care instructions show patients how to prevent injuri es.

Illustrated topics:

• Spinal anatom y

• Subluxation : causes and symptoms • Evaluation and adjustm ent Spanish • Self-care: safe movement , exercises, wellness

#1308-WYFD $1.25 #1404-WYFD Spanish version $1.25

The Chiropractic Back Book Illustrated topics:

• Spinal anatomy ■ Definition and treatment of common

syndromes: musculo-ligamentous, facet , disc, sacroiliac, short leg, scoliosis, postural

#1300-WYFD $1.25

Reinforce your recommendations and increase compliance with our Chiropractic Book series Illustrated descriptions of chiropract ic trainin g, spinal anatom y, and evaluation support your treatment recommendations. Personal health tips , "do's and don 'ts," and clear exercise instruction s mak e it easy to prescribe indiV1dual wellness plans for your patients.

The Chiropractic Neck Book Illustrated topics:

• Neck anatom y • Definition and treatment: hypomobilit y,

hypermobi lity, degenerative joint disease, and nerve root problem s

#1301-WYFD $1.25

Save $49.95 with the Realistic Wellness Kit! You'll receive 50 copies each:

•Spinal Care •Chiropractic Bach Booh •Chiropractic Nech Booh Plus a FREE desk or wall rack

A $237.45 value- Yours now for just $187.50! Wall Rach #9557-WYFD $187.50 Desh Rach #9558-WYFD $187.50

- 3 . _____ __ _ _ __,

t,;

r ~ mes booklets show why you're a "doctor of the whole body" ... and _.l~\ __ help fill up your appointment book

Expand your practice with Spinal Degeneration Give every patient this booklet to explain the risk of degeneration and show how chiropractic can slow premature spinal "aging." Detailed illustrations show the progression from subluxation to degeneration and motivate patients to begin treatment.

Illustrated topics:

• The healthy spine and degeneration Spanish

• Treatment options • Self-care

#1377-WYFD $1.25 #1405-WYFD Spanish version $1.25

MYOFASCIAL PAIN SYNDROME

A Chiropr0?ic Approach 10 Treating Sofr nuue Domogo

- 4

-,...,,...-Misaligned _ 1!.(I:::.::::::~ vertebral

joint

Pinched nerve

Clear descriptions of spinal aging mahe Spinal Degeneration a must for eve1y patient.

Myofascia/ Pain Syndrome shows that you're more than a "back doctor" Increase treatment and referral volume with this easy-to­understand booklet. Detailed illustrations present trigger points, soft tissue manipulation, j oint adjustments, and self-care for common conditions.

Illustrated topics:

• Understanding the myofascial pain cycle • Evaluation and diagnosis

• Treatment and self-care for sciatica, TMJ pain, carpal tunnel syndrome, arm pain

• Soft tissue-saving strategies

#1395-WYFD $1.25

Jllustrated summaries present the causes and treatment of carpal tunnel syndrome and other soft tissue conditions.

Whiplash helps you encourage prompt treatment and create realistic expectations This booklet explains how whiplash occurs-and why regular care helps prevent recurring pain and arthritic degeneration. Clear text and realistic visuals explain the types of whiplash and hidd en symptoms, and support your treatment recommendat ions.

Illustrated topics:

• Hyperextension and hyperflexion

• Pre- and postwhiplash anatomy

• Adjustments and related treatments

■ Posture tips and exercise instructions

#1286-WYFD $1.00

"I look at Spinal Degeneration as a follow-up to Spinal Care. There are two ways to use this book: (1) for a patient who has degeneration, and (2) for after treatment . It establis hes a clear understanding of the importance of care and preve ntion before and after treatment."

- Michael Pedigo, DC San Francisco, California

Increase referrals with Headaches Patients will share this popular booklet with friends, so put your name and number on every copy. Realistic illustrations show how misaligned vertebrae cause muscle stress and reduce blood supp ly- and how adjustment, related treatments, and lifestyle changes can break the cycle of headache pain.

Illustrated topics:

• Anatomy and diagnosis of tension and migraine headaches

• Spinal adjustment and related treatm ents

■ Exercise and lifestyle tips

#1281-WYFD $1.00

Scoliosis encourages early evaluation and treatment Motivate patients to begin treatment promptly with Scoliosis. Anatomical art and samp le x-rays explain long-term implications and treatment options. Exercise, pos ture, and lifestyle tips give patients active roles in treatment.

Illustrated topics: ■ Spinal anatomy : norma l vs. scoliosis

■ Treatment: adjustments, intersegmental traction, deep tissue mobilization

#1359-WYFD $1.00

Save 25% with the Common Findings Kit! Includ es 50 copies each:

• Scoliosis • Headaches • Whiplash Plus a FREE desk or wall rack

A $199.95 value- Yours now for just $150! Wall Rach #9551-WYFD $150 Desh Rack #9552-WYFD $150

··~ ~ n owerful and economical Chiropractic Care brochures promote ~ -;Jr practice with Krames quality

Distinguish your practice and spread the word about chiropractic Involving, informative, and easy to read , Chiropractic Care brochures use Krames quality anatomica l art and clear text to increase awareness of chiropractic-and your practice. They describe the conditions you treat , answer common questions, and present a professional image that enh ances your standing in the communit y.

Attract new patients Priced at just $15 for a pack of 50 brochures , Chiropractic Care brochures are right for every practice promotion opportun ity. Hand them out at speeches and health fairs. Give supplies to local health care providers to stimulate referrals. Or make them the centerpiece of your mail campaigns. At 4" x 9", they fit comfortably in a standard envelope.

Introduce current patients to all the conditions you treat Leaving Chiropractic Care brochures in your waiting and adjustment rooms introduces patients to the wide range of conditions you treat- and stimulates discussions about how you can help them, their family, and their friends .

•Low Bach Pain #9804-WYFD

•Whiplash #9805-WYFD

• Headaches #9806-WYFD

•Nech Pain #9807-WYFD

•Scoliosis #9808-WYFD

•What Is Chiropractic? #9809-WYFD

Packs of 50 brochures $15 per title*

*Please note: Each Chiropractic Care brochu re pack count s as one unit toward our quant ity discount (see order fonn for deta ils). 6 - '

-ALL NEW!

Promote your practice with imprinting and customization

Make the most of Krames quality' Imprinting brochures with ~, 11111L•/J11111... your name and practice ~ J' information reminds flJ

prospective patients to call you when they need help . It's a surprisingly affordable- and highly effective-way to get maximum value from every practice promotion dollar.

Ask your customer service representative about custom publishing opport uniti es. For example, we can add an extra panel to your brochure so you can include your photo and information about your practice , plus an address panel so you can develop your own practice promotion mailings . The options are unlimit ed-call us to explore your ideas!

-;anChir11pra<.1lcca ,e HtlpMel

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Colo1Jul i.llustrations and simple design keep readers involved.

Leads patients through typical treatments.

Imprinting your name and practice information reminds current and future patients to call.

-\Vh.:itlsC hiropr,1cticCa rt!

l ~t~. ·- •-1,ullholJ""'' •- -Oit<ifotadl<i,iw,4 ... . .......... _,w =~---:-' i...aro--.-,11:.,...-,. lollttl<1•W.lo1N>la..tl . Thll'>_.,.,.,....

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Explains how chiropractic facilitates natural healing and presents your professional qualifications.

- ;usL.i;

" We_ marliet by mail. We need literature which we f eel potential patients wo~!d read and understand. We feel Krames meets these needs.

-Wh.'ltCau5es l owUack l'•inl _._ .... ,. .. --....... ~ ............... "'~--.. , taq_,__._...-i,._ ..... -,,., . ....... _,,. .................. ".'""" ol.-n,1- ....... --L

-101111 N. Moreno, Clinic Administrator Oak Park Chiropractic Clinic Lake Charles, Louisiana

Involves patients in treatment and Leaches prevention skills.

Promotes regular checkups f or treatment and prevention.

Shows how your evaluation integrates current symptoms with the patient's history and I ifestyle. 1'~£=

. ~;~;:~;;; ◄◄----

~z oph,:t,wt~==~-Builds confidence in your methods-

anatomical art helps patients understand their conditions.

Save $22.95!

ancl recommendations.

Stock up with the Chiropractic Care Starter Kit ... and watch your appointment calendar fill up! You'll receive 100 copies each of all six brochures- plus a FREE clear-acrylic wall or desk rack.

A $202.95 value- Now for just $180 #9819-WYFD Starter Kit with wall rack $180 #9820-WYFD Starter Kit wi.th desk rack $180

If you just want a rack ... Our pop ular clear-acrylic brochur e desk and wall racks are also sold separate ly.

Each model holds a total of 600 brochures.

Brochure Desk Rach #8005-WYFD $49.95 Brochure Wall Rach #8012-WYFD $49.95

7

. \~,i• ■ 1 - - .....

:~ mes gives yo_u com,~-mnication to~ls that fit the needs of many _l _~ tients ... and d,stmgmsh your pract,ce

Two best-selling titles in engaging cartoon art Everyone has a personal "learning style." These original cartoon-art editions of two best sellers cover anatomy, evaluation , treatment options , exercises, and self-care in a lighthearted cartoon style that 's more effective with some patients.

'l(rames C{assic MILLION SELLER

The Chiropractic Back Book Illustrated topics: ■ Spine anatomy

■ Definition and treatment of common syndromes: musculo-ligamentous, facet, disc, sacroiliac, short leg, scoliosis, postural

#1093-WYFD $1.25 The Chiropractic Neck Book Illustrated topics: ■ Neck anatomy

■ Definition and treatment of hypomobility , hypermobi lity, degenerative joint disease, and nerve root problems

#1120-WYFD $1.25

Present proven management strategies for the body's most fragile joint with The Chiropractic Shoulder Book The Chiropractic Shoulder Booh explains five common conditions and the cycle of pain and immobilit y. "Do's and don 'ts" and instruction s for five exercises let you customize a self-care regimen for each patient.

Illustrated contents:

• Shoulder anatomy, motion , and pain

■ Neuro logic referred pain , bursitis and tendinitis , degenerative arthritis , rotator cuff injury, adhesive capsulitis

#1198-WYFD $1.25

,----------------------• SAVE Save $49.95 on the Original Wellness Kit! with kits!

You'll receive 50 copies each (cartoon-sty le art):

• The Chiropractic Bach Booh • The Chiropractic Nech Booh • The Chiropractic Shoulder Booh Plus a FREE clear-acrylic desk or wall rack

Regularly $237.45-Now just $187.50 #9555-WYFD Wall Rach $187.50 #9556-WYFD Desh Rach $187.50

~------------ - Q

r- L rease patient comprehension and save time­':.L w~i(h posters from Krames

New, lower prices save you money; accurate art saves you time Accurate, detailed, and economica l, Krames posters simplify your explanations, save you time, and help patients clearly understand their conditions and your recommendations. Handsome artwork attracts interest and adds to the professional atmosphere of your office.

............. aob!lrc. Tiw-"--crl• -::,~:.:-..;: ===-[~1,..,..,,..,1tU••L••I,. -p,,:.,ps,''°""'~ _,ldewpailtll,ad.._

◄ Anatomy of the Ann support s effective consultations.

#9102-WYFD (22" x 17") $5.50

Chiropractic Posters Kit! Just $14!

.A Understanding Whiplash explains the mjur y at a glance.

#9104-WYFD (22" x 17") $5.50

◄ Anatomy of the Leg shows how bones , muscles, joints, and nerves work together.

#9103-WYFD (22" x 17") $5.50

• Anatomy of the Ann • Anatomy of the Leg • Understanding Whiplash #Y585-WYFD $14

Teach patients how to work smart- and work safe Mi Mil These colorful posters show patients how to prevent on-the-job Spanish

injuries , whether they're lifting boxes or sitting at a comput er.- -------- - -------, USE GOOD BO DY ME CHANICS!

Lift Twice Teach "mental hfting"-th e brain-o ver-brawn approac h to avoiding low back pain.

#9036-WYFD (17" X 22") $5.50

. - " ~ ~,-.. ; -~ -

' ..

,.

Know Your Neck

MAINTNN THR H - n.mALBACK cvnvu,

_ .a.,,:s,"-- ~ - -

Trace a "pain in the neck" to its source and demonstrat e safe movements that reduce pain .

#9033-WYFD (32" X 21 ") $5.50

AVOID SWAY!L'\Cl(J

Exerci se• at Your Workstalion

~ - -=-- - - =-- --· =: -·- ·- - ·----

Use Good Body Mechanics Clear cartoon art and concise text show how to maintain the spine's natur al curves all day long.

#9027-WYFD (31 1h11 X 23 ½ ") $7.95 Spanish #9098-WYF D $7.95

Exercises at Your Workstation Ergonomically correct exercises help computer users redu ce fatigue and increase comfort-ri ght at their desks1

#9107-WYFD (17" X 22") $5.50

Introduce computer users to the pause that refreshes­and protects-with Exercises at Your Workstation Teach computer users postures that protect against injury. Step­by-step instructions for deskside exercise breaks help patients reduce stress and fatigue, and work comfortably all day long.

Illustrated topics: ■ The right posture , the right moves

■ Exercises for the head, neck, back, arms , wrists, hands, fingers, and feet

■ Reducing eyestrain

#1455-WYFD. $1.35

BACKTIPS

Teach safe lifting skills with Back Tips for Material Handlers Teach safe lifting skills quickly-and increase patient loyalty and referrals-with clear directions for lifting and moving loads safely.

Illustrated topics:

• Proper lifting

• Difficult loads and awkward places

• Pushing and pulling

#1341-WYFD $1.35

Sp_anish CARPAL 11JNNEL SYNDROME ..... ~

Carpal Tunnel Syndrome Shows patients why they're in pain and how to control it. Covers anatomy, diagnostics, and conservative and medical treatment options .

#1255-WYFD $1.35 #1429-WYFD Spanish version ${35

Use Back Tips for People Who Sit to promote proper spine alignment Help your patients sit through 40-hour workweeks without straining their lower backs and ligaments. This involving booklet shows how to sit properly, use simple wedges to support the back and wrists , and to move safely at a desk.

Illustrated topics:

• Five tips for better sitting

• Exercises for the cervical, thoracic, and lumb ar curves

#1133-WYFD $1.10

Arranging Your Work­station to Fit You Clear diagrams show how to position chairs , keyboards , screens, and other equipment for easy use and minimal stress .

#1448-WYFD $1.35

Teach patients to lift within their natural limits with Safety Zone This simple image helps patients respect the natural strength limits of their backs, so they size up loads and lift them safely Anatomical details and realistic work situations show how to use the Safety Zone image anywhere. Includes exercises and safety tips on common movements.

Illustrated topics:

• Protecting the back

• Finding the Safety Zone • The right moves: lifting,

carrying, turning, reaching #1413-WYFD $1.35

Help shift workers prevent injuries with Back Tips for People Who Stand and Bend This practical booklet shows cashiers, cooks, clerks, and other busy workers how to keep their backs "centered" throughout each shift. Includes warm-ups for flexibility and strengthening exercises for endurance.

Illustrated topics:

• Warm-up and strengthening exercises

BACK TIPS

• Staying in balance: standing, bending, lifting, pushing, pulling, turning, reaching up

#1393-WYFD $1.35

Preventing Repetitive Motion Injuries Builds patients' awareness of cumulative trauma disorders (CTDs). Includes prevention tips, treatments, self-care, and exercises.

#1324-WYFD $1.35 ·11

.-,I/ • ..

" Thes: _publications increase pat ients' aware ness of their health conditwns. As a result , the pati ent is happier with the increased J ull serv ice."

- Thomas Sawye r, DC La Canada , California

i~ii:•·ii .;;::~· ,, \~ =-·-

···· ········· • • • • • • • • • • • • • • SAFETY ZONE

USING NATURAL LIMITS TO PROTECT YOUR BACK

Help your patients work safely and comfortably with Preventing Repetitive Strain at the Keyboard Easy-to-follow hints help prevent pain and disability. Patients learn how to adjust workstations and equipment to avoid strain. Wrist, hand, and torso exercises help reduce cumulative stress.

Illustrat ed topics:

■ Check your posture PREVENTING

REPETITIVE STRAIN AT THE KEYBOARD

• Adjust your workstation

#1387-WYFD $1.10

The Safety Zone Video Live-action workplace demonstrations teach safe lifting skills in a way every patient will understand . A real timesaverl

#4028-WYFD 4 minutes $145.00

-~-. ._..,-

f7(1nd yo~r patients ~ome with practical advice for increasing vitality and U . .c~ntrolhng health nsks

Teach proven relaxation techniques with A Guide to Managing Stress Promote healthy lifestyles by building patients ' stress awareness and presenti ng realistic solutions for common stressors. Detailed instructions introduce seven relaxation techniques.

Illustrated topic s:

■ Positive and negative stress

■ Relaxation techniques: deep breathing, clearing the mind , autogenics, progressive muscular relaxation, stretching, visualization, and biofeedback

# 1108-WYFD $1.25

Teach reliable diet-planning skills with Nutrition Featuring the USDA's easy-to-use Food Guide Pyramid , Nutrition gives your patients a "primer " on healthy eating. Pages of practical tips help them assess their diets and start choosing high-fiber, low-fat foods .

Illustrated topic s:

■ Nutrition and lifestyle assessment

■ Recommendations on starches and grains , vegetables, dairy, meat, fat, sugar, and water

■ Tips on shopping, eating out , living alone , and budget

#1498-WYFD $1.35

A Nutrition

• ~

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Weight Control for Better Health helps patients balance eating and activity This commonsense weight reduction guide helps patients evaluate their habits and take control. Practical suggestions show how

C to plan low-fat meals, exercise safely, and balance calories and activity.

Weig.lit Control Illustrated topics :

■ Eating and activity records

■ Nutrition plan: choos ing "thin" foods

■ Exercise plan: warm ing up, aerobics, condition ing , cooling down

#1499-WYFD $1.35

JJ

Save 37% with the Managing Risk Factors Kit Includes 25 copies each of:

• Low-Fat Eating • Managing Stress • Walking for Fitness

Plus your choice of a clear-acrylic desk or wall rack- FREE!

A $142.45 value-Now just $90. You save $52.45. #9823-WYFD Kit with Wall Rach $90 #9824-WYFD Kit with Desh Rack $90

Low-Fat Eating This easy-to-use book let helps patients make low-fat, high-fiber meals a habit. Presents the health risks of dietary fat. Includes pages of practical tips for eating righ t at every meal.

#1477-WYFD $1.35

Walking for Fitness Get patients active with this comp lete guide to low-impact aerobic walking. Explains target heart rate, shoe selection , safety, stretching , warming up, and cooling down .

#1263-WYFD $1.00

'](James C[assic MILLION SELLER

Back Owner's Manual Illustrated topics:

■ Back anatomy

• Causes of low back pain

• Body mechanics

#1003-WYFD $1.35

EASING

BACK PAIN DURING

SEX Finding Comformble

Positions

♦

BACKPAlN Back Pain l)UR!NC;

PREGNANCY During Pregnancy

Spanish

Safe exercises and practical tips for standing, sitting, and sleeping help patients move comfortably throughout their terms.

#1414-WYFD $1.25

BACK TO BACKS

'j1~ ~ l.\llJ

Back to Backs Increases patients ' awareness of injur y risks and teaches injury-prevention skills for work and hom e.

#1077-WYFD $1.35 #1080-WYFD

-~--~----­.. " A more thorough understanding gives patients a better motivation to do their exercises and follow-up care."

- Richard Buchanan, DC Stochbridge, Georgia

Owners Manuals teach body mechanics and conditioning that prevent injuries Long-time best sellers, our Owners Manuals explain the physical, degenerative, and emotional causes of back and neck pain. Pages of practical tips and "do 's and don 'ts" show how to build strength and prevent reinjury. Self-care instructions cover posture , safe movement, and exercise.

Neck Owner's Manual Illustrated topics:

• The neck in action

• Posture , emotional stress, wear and tear

• Breaking the cycle of pain

#1006-WYFD $1.35

Easing Back Pain During Sex supports patients' relationships while you treat their backs Sensitive suggestions for stretching, exercises, settin g, and pace encourage caring communi cation and help couples resume sex safely and comfortably. Tasteful illustration s of clothed mod els introduce 12 positions for lying on the side, back, and stomach , and for knee ling and sitting . Call for a free sample: 1-800-333-3032. Illustrated topics:

• How the back moves: extension, flexion, rotation, side bending

■ Sharing feelings and working togeth er

• Finding the comfort zone and choosing a position

#1492-WYFD $1.25

Back Pain Recommend preventive exercises and proven techniqu es for pain management and relaxation with this reassuring take-home guid e.

#1253-WYFD $1.35

Back Basics

Spanish version $135 _ 1~ ;

Realistic art presents spine anatomy and torn annulus , bulging and ruptured disc, arthritis, instability, and spondy lolisthesis. Demonstrates good body mechanics and exercises.

#1294-WYFD $1.35

•or 11 p L•

l-A ercise is essential to positive outcomes. Promote safe, active compliance G__§ith Krames Exercises and Fit Workout booklets.

The Exercises series lets you prescribe a daily 15-minute conditioning workout for every patient. These guides to 15-minute daily exercise sessions show patients how important-and how easy-it is to increase strength and flexibility. Illustrated instructions for 20 exercises make ·it easy to prescribe balanced programs for every patient.

Neck Exercises Illustrated topics:

■ Know your neck

■ Instructions: 1 7 exercises for relaxation, posture and positioning, range of motion, strengthening

#1251-WYFD $1.10

Aerobic Exercise Explains the benefits of aero­bic exercise and helps patients develop a safe, enjoyable program that 's right for their needs.

#1151-WYFD $1.25

Back Exercises Illustrated topics:

■ A balanced back is a healthy back

■ Instructions for 20 exercises in 4 positions: backlying , prone , hands &: knees , sitting , standing

#1125-WYFD $1.10

Help patients work safely with On-the-Job Back Exercises This economica l guide is packed with exercises for active and sitting jobs. Instructions for five stretches and three strengthening exercises promote body awareness , reinforce good posture, and build key muscle groups.

Illustrated topics:

• Stretching: deep squat , backbend, sidebend, back release, neck glide

• Strengthening: Standing back raise, wall slide, sitting crunch

#5001-WYFD (5" x 7") 80¢

- 14 ·

Running Tips on shoes, stretching , pacing, and cooling down help beginners and seasoned runners exercise safely and avoid potential injuries.

#1117-WYFD $1.00

Fit Workout booklets increase compliance, patient loyalty, and referrals Patients, their families, and friend s will be impr essed with the clarity and quality of these exercise booklets. Instructions for stretches and strengthenin g exercises foster proper spine alignment and build strength in the back, neck, knee, and suppo rting muscles. Space for your instructions and an eight-week progress chart let you customize a Fit Workout booklet for each patient.

! FIT KNEE WORKOUT

Charting Your Progress

Stretching

Strengthening

Charting Your Progress

Fit Back Workout

■· •

"Krames b~pklets are excellent for helping patients 'see' their problems.

ACTIVE NECK ROTATION ,JJ

- H. William Wolfson, DC Connack, New York

Fit Neck Workout Space for special instru ctions helps you focus each patient 's workout and show your commi tment to personal care. "Caution s" helps avoid accidents. "Try This" suggestions extend the workout to everyday situations.

#1417-WYFD $1.35

Fit Knee Workout Workout includ es instructions for using step , bike, ski, knee, and leg press machines safely to build strength , stability, and endur ance in the quad , hamstring, calf, and butto ck muscles.

Attractive illustrations combin e anatomical detail with realistic views to show your patients the purp ose of each exercise­and how to do it properly.

#1409-WYFD $1.35

Fitness

#1348-WYFD $1.35

Clear photographs help you present the goals of exercise programs and encourage patients to follow your instructions.

This motivating bookl et emph asizes the cardiovascular benefits of exercise and presents a balanced aerobic and strengthenin g program .

#1091-WYFD $1.25

HOW TO

l l ie on your bock with your knees bent ond one foot rest· ing on the opposite knee.

2 Grasp your unelcvoted lhigh behind the knee and pull it gen~y toward your chest. Feel the stretch in your buttock. Hold without bouncing for 20 seconds; then switch sides.

Knee Owner's Manual Amusing visuals and friendl y text present the warnin g signs of kn ee probl ems. Covers anatomy, diagnosis, treatment option s, and several levels of strengthenin g exercises.

#1004-WYFD $1.35

:·Sllpl)ort yOur-pa~Dts. a:n~ yout practici! witi-d(ra_mes qualify: - ,, - \ ,_ • # .. • • ' - ,; • ·"' \ f • '

' , ·, · - : · _.. : · ;, : i. -· '\ " ... the_caaillac of p - tien~ ducatiQJit" _ ~ ,! ·,, · ,, :

·"-, ' .. ✓ - • • ,. ' .!_Jolin Van Tas~el,.DC - ·-

8611

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DEG{N~NAL Pre AChir0pract1c"f!A..T.fON

V&nHng ana li ._,.,..,..., lo '8 ating Spina/ Aoing

Comprehensive booklets build understanding and realistic expectations, and motivate compliance. See pages 3 & 4.

Economical practice promotion brochures distinguish your practice. See page 6.

Detailed posters help patients understand promptly and save you time. See page 9.

WHAT IS CHIROPRACTIC?

V 1 D ,:: _ E r g o n .. o m i 1 c s -"

On-the-job guides help patients avoid injury-and build referrals with your caring approach. See pages 10 & 11.

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Imprinting Means More Referrals Each title in this catalog can be personalized with your name, address, and phone number ... even a logo!

Krames supports your practice as well as your patients. Imprinted with your name and practice information , Krames publications present a caring, profe ss ional image and a powetful reminder to call you.

People save Krames publication s-often for years-and share them with famjJy and friends. So a modest investment in imprinting pays off in new patients for ....--,;;;;;;;;--l-1:~""-~:;::::,__ __ -=1 years to Qjt~il come.

John D. Smith , DC Chiropractic Associates

123 Main Stre et, Suit e 1234 Anytown, CA 94066-3030

(415) 555-2422

John 0 . Smith , DC Chiropractic Associates

123 Main Street , Suite 1234 Anytown, CA 94066-3030

(415) 555-2422 ~ --------

To order imprinting, see the inside of this form-•►

Promote healthy lifestyles-easily and effectively with Wellness Way brochures Show yo ur commitment to total health and productive patient relationships with colo1ful, cost-effective Wellness Way brochures.

#1 145-WYFD #1434-WYFD (Spa nish) Aerobic

Exercise

# 1235-WYFD Nutrition

#1503-WYFD # 1437-WYF D (Spanish) New Habit s

for Health

Cholestero l Control

#1 142-WYFD #1432-WYFD (Spanish)

# 1141-WYFD

Managing Stres s

#1234-WYFD # 1438-WYFD (Span ish)

Stock up and save up to 25 % with Krames kits! Chiropractic Care Brochure Starter Kit $180 Plus a FREE wall rack or desk rack (a $49.95 value)!

Include : ■ LOO copies of Low-Back Pain ■ 100 copies of Neck Pain ■ 100 copies of Scoliosis ■ 100 copies of Whiplash ■ 100 copies of Headaches ■ 100 copies of What Is Chiropractic?

#9819-WYFD Kit with Wall Rack #9820-WYFD Kit with Desk Rack

Realistic Wellness Kit $187.50 Plus a FREE wall rack or desk rack (a $49.95 value)!

Includes:

■ 50 copies of Spinal Care

■ 50 copies of Chiropractic Back Book

■ 50 copies of Chiropractic Neck Book

#9557- WYFD Kit with Wall Rack #9558- WYFD Kit with Desk Rack

Managing Risk Factors Kit $90 Plus a FREE wall rack or desk rack (a $49 .95 value)!

Includes:

■ 25 copies of Low-Fat Eating

■ 25 copies of Managing Stress

■ 25 copies of Walking for Fitness

#9823-WYFD Kit with Wall Rack #9824- WYFD Kit with Desk Rack

Krames Display Racks Each bookl et wall and desk rack hold s 150 booklets. Each brochure rack holds 600 brochure s. Order one for every examination room! Ideal for keeping your storage closet organized, too.

#8001- WYFD Booklet Wall Rack $49.95 #8006-WYFD Booklet Desk Rack $49.95 #8012-WYFD Brochure Wall Rack $49.95 #8005-WYFD Brochure Desk Rack $49.95

T Chiropractic Care Starter Kit #98 19-WYFD Wall Rack

Common Findings Kit $150 Plus a FREE wall rack or desk rack (a $49 .95 value)!

Includes:

■ 50 copies of Headaches

■ 50 copies of Whiplash

■ 50 copies of Scoliosis

#9551- WYFD Kit with Wall Rack #9552-WYFD Kit with Desk Rack

Original Wellness Kit $187.50 Plus a FREE wall rack or desk rack (a $49 .95 value)!

Includes:

■ 50 copies of Chiropractic Back Book

■ 50 copies of Chiropractic Neck Book

■ 50 copies of Chiropractic Shoulder Book

#9555-WYFD Kit with Wall Rack #9556-WYFD Kit with Desk Rack

Chiropractic Poster Kit $14 Includes:

■ Anatomy of the Leg

■ Anatomy of the Arm

■ Whiplash

#9585-WYFD

DCJ

Imprinted booklets and brochures put more business on your calendar!

Adding your nam e and addres s or logo to your publications

keeps you in the mind of current and future patients-as well as referring doctors .Why? Because Krames materials are saved as references ... sometimes for years!

Please print your message below and indicate logo position if used. Both will appear in black type, as written. You can also order imprintin g by phone-just call us at 1-800-333-3032 (6 a.m. to 5 p.m., Pacific Time).

Standard Type Styles

IMPRINTING CHARGES

insert Order Quantity Here ... .. ........ . . • · ·

Quantity Price per booklet/brochure

100-199 $0.20 each

200-299 $0. 16 each

300-599 $0.10 each

600-999 $0.07 each 1,000 or more $0.05 each

Multiply total number of booklets and brochures

by the appropriate imprinting cost per item.

Initial Setup Charge Type only -or-Your logo with typesettin g

$20.00

$80.00

Total (transfer this amount to order form)

► $ __

$ __

$ __

Type style and size are exactly as shown below. Please circle preference. We use two-letter state abbreviations and parentheses around area codes. Unless you specify otherwise, we use upper- and lower-case letters, center the imprint, and use no periods in titles such as DC. If you prefer a different style , please spec ify, and we will match with closest available style in ow· type library.

Note: Minimum imprint order: JOO copies, 50 of the same title. Sorr)', refunds on imprinted items only if due tO Krames error. Please allow 4 -6 weeks for delivery.

Style 1

John D. Smith, DC Chiropractic Associates

123 Main Street, Suite 1234 Anytown, CA 94066-3030

(415) 555-2422

Style 2

John D. Smith, DC Chiropractic Associates

123 Main Street, Suite 1234 Anytown, CA 94066-3030

( 415) 555-2422

If you're not satisfied with any Krames publications, simply return nonimprinted copies within 30 days for a prompt, courteous refund. -------

;'

---- Three Ways To Order 1 PHONE 1-800~333-3032

(6 a.m. to 5 p.m. Pac ific Tim e) For bes t service. fill out the orcler form before callin g. and have yo ur credit ca rd or purchase rder numb er handy.

2 FAX 1-415-742-9265 Simp ly comp lete this form and fax it to us 24 hours a day, 7 days a week. Be sure to include shipping address. credit card or purchase order information. and an authorized signature.

3M Fill in ti chc Kra Ore I 10 San

j Booklets/Kits/Racks Product# Title List Price Quantity Total ,,

I

Brochure Packs/Posters Product # Title List Price Quantity Total

0 GSA customers, your contra ct

numb er is GS-02f-6126AO

SHIPPING/HANDLING FROM TO

$ 25.00 $ 49.99 $ 50.00 $ 74.99

SHIPPING/ HANDLING

$ 4.95 $ 6.45

Imprint

Order Subtotal (Order+ lmprintin

Shipping/Handling Char. $ 75.00 $ 99.99 $ 8.45 $ 100.00 $149.99 $ \ J.25 $150.00 $199.99 $ 15.95 $200.00 $299.99 $21.95 $300.00 $399.99 $28.90 $400.00 $499.99 $35.85

More than $500, ca ll for detail s.

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