kunskapsbaren 2011 linköping - mobila trender & strategier
DESCRIPTION
Peter Anderssons presentation från Kunskapsbaren i Linköping. Ämnet var "Mobila trender & strategier".TRANSCRIPT
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LINKÖPING12 MAJ, 2011
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When was the last time you were
lost?
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When was the last time youposted a photo to a friend?
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When was the last time you had
nothing to do?
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In the next decade,
You can communicate with everyone
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In the next decade,
You can communicate with everyone
You will never forget anything
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In the next decade,
You can communicate with everyone
You will never forget anything
You are never lost
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In the next decade,
You can communicate with everyone
You will never forget anything
You are never lostYou are never lonely
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In the next decade,
You can communicate with everyone
You will never forget anything
You are never lostYou are never lonely
You are never bored
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The lifestyle changewill be enormous
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Mobile World Congress in BarcelonaHeld annually in February
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49 000 visitors from 182 countries (2010)
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49 000 visitors from 182 countries (2010)
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54% ”C-Level Executives” (2010)
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49 000 visitors from 182 countries (2010)
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54% ”C-Level Executives” (2010)
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2 800 CEOs (2010)
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Keywords of the year:
Android, Tablets, 3D phones
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Android
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400 000 daily activations
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400 000 daily activations
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200 000 applications
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400 000 daily activations
+
200 000 applications
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Forecasted at ~38% of the smartphone market 2011
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Android will soon become the #1 Smartphone operating system
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Android will soon become the #1 Smartphone operating system
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Largest sales volume
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Android will soon become the #1 Smartphone operating system
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Largest sales volume
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Largest user base
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”We’re porting Android 3.0 for tablets this year”-20th April 2011, Intel CEO Paul Otellini
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Mobile telephones and technologies
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3D Screens
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“Our best sensor technology is built in one of the
(tsunami) affected factories. Those go to Apple fortheir iPhones.” - Sir Howard Stringer, Sony CEO
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Motorola Atrix smartphone dock
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Blackberry Playbook (QNX)
Tablets
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HP TouchPad (WebOS)
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Motorola Xoom (Android 3.0)
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LG OptimusPAD (Android 3.0)
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Samsung Galaxy Tab 10.1 (Android 3.0)
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HTC Flyer (Android 2.3)
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All tablets launched at the conference were faster than the Apple iPad
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All tablets launched at the conference were faster than the Apple iPad
+
Then, a month later, Apple launches iPad 2
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Source: Anandtech
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Seminars – Near-field Communication
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Robert Conway, CEO GSMA
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Near-Field Communication use in Japan:
60 percent of all mobile users use NFC regularly
1.4 million stores use NFC for mobile payments
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Seminars – WAC
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Seminars – WAC?
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Randall Stephenson, CEO AT&T
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Peter Suh, CEO WAC
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WAC App Store in all new Samsung phones
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Still many years behind current application frameworksNeed HTML5, WebGL, audio streams, and more
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Still many years behind current application frameworksNeed HTML5, WebGL, audio streams, and more
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Missing partners: Apple, Google, Microsoft, …
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Creativity
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John’s phone
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New news!
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Google launches Google Music (May 10th)
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Google launches Google Music (May 10th)
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Microsoft acquires Skype for $8.5 billion (May 10th)
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Google launches Google Music (May 10th)
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Microsoft acquires Skype for $8.5 billion (May 10th)
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Nvidia acquires Icera – a maker of baseband processors (May 9th)
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Mobile applications
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What business case is there in mobile applications?
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Telia Navigator for IPhoneGoal: ”Create a good looking navigator”
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A Swedish Industrial CorporationLaunching a revolutionary new product next year.
Create an advanced 3D game for Android & iOS.
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A Swedish bank wanted tocreate an app for iOS & Android so their
clients can get live data to their phones
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Another Swedish Industrial Corporation isrolling out iPhones worldwide, to everyone
Needed help to create an internal app strategy
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1. Selling apps as productsSimple business case
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1. Selling apps as productsSimple business case
2. Apps as a part of a marketing campaignRelatively simple business case - reserve marketing budget
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1. Selling apps as productsSimple business case
2. Apps as a part of a marketing campaignRelatively simple business case - reserve marketing budget
3. Apps as added value to clientsComplex business case - how can this value be measured?
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1. Selling apps as productsSimple business case
2. Apps as a part of a marketing campaignRelatively simple business case - reserve marketing budget
3. Apps as added value to clientsComplex business case - how can this value be measured?
4. Internal apps for data and media accessComplex business case - how can the cost be motivated?
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Mobile applications are products
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Mobile applications are products
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Normal product development processes apply
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Mobile applications are products
+
Normal product development processes apply
+
Keywords are Marketing, Usefulness and Quality
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