KYLE LIFESTYLE PVT LTD(COMPANY PROFILE)

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INDEX COMPANY OVERVIEW THE COMPANY OUR MISSION & VISION OUR TEAM WHY US GEOGRAPHICAL DIVISION OF THE VENTURE DEMANDS & SUPPLY OF THE SECTOR TOTAL APPAREL MARKET THE CONTRIBUTON OF APPAREL SECTOR TO GDP TOTAL DEBT – EQUITY RATIO TURNOVER RATIO INTEREST COVERAGE RATIO PARTNERS WITH US INDUSTRY OVERVIEW OUR INNOVATIVE LAUNCH STRATEGY STRENGTH OF THE COMPANY KYLE ALBUM CONTACT US

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COMPANY OVERVIEW

KYLE LIFESTYLE is not a company only but a

brand that spells quality, design,

youthness and comfort. Kyle itself means

tension-free, easy-going and Lifestyle stands for product catering all that is

required to present a style and tradition.

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THE COMPANY

Kyle Lifestyle Private Limited has been incorporated by a vision of catering the most touchy and essential parts of our body. The promoter with their expertise and experience understood the need of the trend, gap between availability and demand and to bridge the consultant of the sector has planned to reduce the Generation Gap by presenting the market the design and feel desired since long. Promoters have planned for intensive research on design, fabric quality, use and trends. Every singly product that goes into market is quality ensured and the product warranty is beyond doubt.

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OUR MISSION & VISION

DESIGN MADE US EXCEPTIONAL.QUALITY AND FABRIC MADE US BETTER.

PRICING MADE US HUMBLE.THE COMPETITOR MADE US TOUGHER.

OF THE MANY THINGS THAT MAKE US WHO WE ARE,

WHAT MOTIVATES US FROM WITHINIS WHAT MAKES ONE SMILE IN STYLE.

 DRIVEN BY FASHION, DEMAND AND THE

STYLE AHEAD.KYLE KIDS -PASSION FOR FASHION.

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OUR TEAM

MANAGING DIRECTOR: MR. KALYAN BHOSE (44 Years)

• Man behind the promotion of various brands and retail outlet, with experience in the industry of more than 15 years out of which last 5 years into Garments line only.

• A man who commits and deliver quality, highly energetic and the front wheel to keep the things moving from scratch to a level where only within span of 6 months, 25 Franchise Owners are ready for investment with 4-5 CFA and super-stockists.

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DIRECTOR-OPERATIONS: MR. JITENDRA C. GHEEWALA (46 Years)

• Man with retail outlet experience of more than 20 years and worked for more than 10 brands, behind the promotion of few brands and retail outlet, with experience of last 5 years into Garments line only.

• A man dynamic, target oriented, with motivational and implementation skill with an unexceptional energy to take an initiative and get the things done approach.

• The system of the company to keep the new members convinced the benefits of being a Kyle Member, all Franchise/CFA personally visited and selected by him only.

• Being retail expert knows the fabric, taste and design in demand.

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DIRECTOR-FINANCE: MR. SANJAY KUMAR JHA (35 Years)

• With an skill set of over 10 years in the line of Accounting, Taxation, Audit, Legal Compliances at various horizontal and verticals and experience with different industry from Direct Marketing Giant to Online Marketing Revolutionary organization across the various locations, he is the tool to control and frame the system across the company.

• His visionary skill, presence of mind and other pragmatism brings him to a position to control and oversee the software, website and e-commerce, Manpower, Discount and Promotional Scheme Finalization, Other Marketing Strategy and administrative issues additionally, though his domain will always under his belt as Accounting, Taxation, Auditing, Agreement Finalization, etc.

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Brief Profile of Other Backbone of Company

FRANCHISE DEVELOPER: MS. PREITY

• She is women behind the screen, much praised and has always proved her worth and potential. Her major role is to make a telephonic discussion, sending Proposals via mail, convincing Prospective Franchise and then pass the ball to other concerned. Her active involvement with company since inception has resulted to her total expertise of over 7 years.

Other Manpower Assets of the Company

• Ms. ESHA GHATAK: MBA (ADMIN and HR)• Mr. Saif: IT DEVELOPER

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WHY USEvery customer is valuable to us and to have a strong bonding with them we intend to extend benefits like regular customized communications, advance intimation of events and promotions at store level. We have initiated various programs like awarding points, discounts, exclusive schemes and benefits, extended shopping hours and promotional offers.We offer our customers a great shopping experience each time they visit at Kyle Life Style Private Limited store by offering a vast range of products under one roof. Maintaining high standards in quality and design, Kyle Life Style Private Limited offer fashion garments at down-to-earth prices and over a period of time has emerged as the destination of choice for bargain hunters and the fashionable alike. “Price Less Fashion” is the Main Motto through which we believe in providing the latest trends to the upwardly mobile Indians at the best possible price.This format caters to the young generation and hence the focus of the company is to provide GEN X latest trends in fashion. The target customers are the youth and hence the designers in the company study the market trend to purchase and stock the merchandise accordingly.

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GEOGRAPHICAL DIVISION OF THE COMPANY

• Unit East: Kolkata (to cater the states of Bihar, Jharkhand, West Bengal and Odisha).

• Unit North-East: Guwahati (to cater the states of entire North east states and adjoining areas).

• Unit North: Uttar Pradesh/Noida (to cater entire North India, Delhi & NCR, Punjab, Haryana, J &K, Rajasthan)

• Unit West: Mumbai (to cater the entire Western Part of India).

• Unit South: Chennai/Tirupura (to cater the entire Southern Part of India, covering Karnataka, TN, AP, Kerala, Telangana).

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DEMANDS & SUPPLY OF THE SECTOR

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Men43%

Women

38%

Boys10%

Girs9%

2011

Men41%

Women

38%

Boys11%

Girs10%

2016

Men41%

Women38%

Boys11%

Girs11%

2021

TOTAL APPAREL MARKET

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1 2 3

050000

100000150000200000250000300000350000400000450000500000

Series1Series2

THE CONTRIBUTION OF APPAREL SECTOR TO GDP

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32%

5%11%

4%5%

20%

3%

20%

Food & BeveragesFurniture Furnishing Etc.Gross Rent Fuel & PowerApparelMedical & Health ServicesTransport & Com-municationLeisure & EducationOthers

TOTAL DEBT – EQUITY RATIO

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0.5 1 1.5 2 2.5 3 3.500.20.40.60.8

11.2

Series1

TURNOVER RATIO

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Debtor

s Day

s

Credito

rs Day

s

Inven

tory D

ays

Operat

ing Cycl

e0

20406080

100120

FY 11FY 12

INTEREST COVERAGE RATIO

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0.5 1 1.5 2 2.5 3 3.5

Series1; 3.47

3.813.07

Series1

PARTNERS WITH US

About KYLE Kid’s Lifestyle – KYLE is a professionally managed organization which is known for its commitment towards channel development, quality consciousness, service orientation and quest for excellence.

Our endeavor as a KID’s Lifestyle brand to be a leading international KID’s complete casual wear wardrobe solutions provider and to be one of the best in the industry through a distinctive multi-channel distribution strategy – EBO’s , MBO’s , LFRS , Export & On-Line.

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INDUSTRY OVERVIEW

Branded kids apparel market is in its nascent stage in India with a handful of national and international brands. Market for kids’ apparel is the fastest growing industry in India. According to Technopark Consultants, kids-wear is a very promising sector in India today growing at a CAGR (compounded annual growth rate) of 11%. Industry experts predict that the market will further grow to reach approximately 1,00,000 corers by 2020 with branded Kids apparels contributing to a major share.

There is an excellent opportunity for the organized players to lay a strong foundation in this segment. considering the Opportunity KYLE Life Style is launched KYLE Kids store under franchise model. 19

OUR INNOVATIVE LAUNCH STRATEGY

Fashion Innovations – Optimum Utilization of latest trends in the fashion world to entice the kids.Brand Building – Appealing marketing strategies to charm the kids as well as their parents. Media plays a major role in influencing the purchase decisions of kids. Effective publicity of mediums like TV channels, video games , Hoardings , School Tie- Up’s for in school activities like Quiz / Debate Competition .We have already tied-up with Sammbad , Prabhat Khabar , Radio Choklate & Radio Dhoom.Visual Merchandising – Regular Good store presentation / proper pestering and Proper product merchandising is very important , our aim is to create a discrete brand identity through our merchandise and in-store arrangements.Pricing – Our mantra quality products at affordable pricing , our price range starts from INR 299.00 to 1099.00 , pricing is done keeping in mind price conscious Tier- II & III cities customer’s.

At KYLE Kid’s Lifestyle , we believe that business has to be a win-win venture for both the franchisee and the company. 20

STRENGTH OF THE COMPANY

• PAN INDIA PRESENCE OF 25+ FUNCTIONAL STORES.

• PRODUCT PRESENT IN MALAYSIA, MAURITIUS

• WELL KNOWN BRAND IN INDIA & MAURITIUS

• STRONG TEAM OF QUALITY, DEDICATED & TARGET FOCUSED TEAM WITH CLEAR VISION OF TOP MANAGEMENT.

• INTERNATIONAL TIE-UP WITH INTERMART, OCEAN

• CORPORATE TIE-UP ALMOST AT FINAL STAGE AT RELIANCE TREND, DE-MART, MEGA-MART

• INTERNATIONAL STORES & DISTRIBUTION IN SINGAPORE, SEYCHELLES, KENYA, AUSTRALIA, KUWAIT, MIDDLE-EAST 21

KYLE ALBUM

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CONTACT US• Head Office

KYLE LIFESTYLE PVT. LTD.New Alipore Market Complex, Block M, 5th Floor, Phase1, New Alipore, Kolkata -700053.

• Factory AddressKYLE LIFESTYLE PVT. LTD.144/145 J. N. Mukherjee Road, Plot No.: 73A,Howrah – 711107

• Tel No. :- +91 33 6500 4005Website: www.kylelifestylegroup.comEmail Address :- info@kylelifestyle.co

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THANK YOU KYLE LIFESTYLE PVT LTD

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