l4l media pack jurisdiction
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With options to suit all budgets, take a look at what marketing to lawyers in the UK can do for your tourism market.TRANSCRIPT
What is Lifestyles4Lawyers?
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lifestyles4lawyers.com
jurisdictions examplesA ‘lifestyle’ portal for busy legal professionals directly targeted at the lucrative legal industry in Great Britain, comprising over 200,000 practitioners: solicitors, barristers, judges, legal executives, paralegals, as well as law students, law graduates, law firm management and their equally affluent client base.
The portal showcases only top quality brand suppliers and service providers that the lawyers include in their daily lives e.g. cars, private schools, top end gadgets, tailoring, first class holidays etc. As part of the work-life balance ethos that we promote, we also
extol the virtues of overseas jurisdictions. Not only as places to work, but as places to holiday. Where a jurisdiction is sponsored by the country it promotes, that jurisdiction will stay live and promoted. Those jurisdictions that are not sponsored will change and rotate with others. It is therefore more beneficial for the jurisdiction to be involved from the outset in order to maintain a level of ‘front of mind’ advertising, continual promotion and ownership of the ‘key messages’ you want to promote. The content of your page can be changed at any time throughout your campaign.
We remain flexible to fit in with any special events, seasonal changes, special offers etc. Our sole aim is to help you promote your country to the UK legal market and get more lawyers living, working and visiting your jurisdiction.
Gibraltar Cayman Islands
Jersey Bermuda
Mauritius
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lifestyles4lawyers.com
Benefits
• Targeted promotion to niche, wealthy market of over 200,000 legal professionals.
• Direct Marketing – If you’ve got events or offers, we will mention them in our monthly newsletter.
• Social Media – We will promote you throughout the year across all our social media platforms including:
• Twitter - we will retweet a selection of your tweets each week
• Pinterest, Facebook and Google+ will have areas dedicated to you
• LinkedIn - we draw attention to events and your country’s news
• Flexible Content Management – You can change or update the content of your jurisdiction at any time throughout your campaign.
• Increased visibility to promote tourism and attract the RIGHT type of visitor.
• Target a ‘buying’ market that would otherwise be difficult to reach.
• Be one of only 12 in the world promoted in this way.
• Option to renew year on year to really drive home your brand and all the benefits your country has to offer.
How we represent your country
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lifestyles4lawyers.com
JURISDICTION SPONSORSHIP is for 12 months and consists of a full page dedicated to your jurisdiction with content, images and banners (190px x 444px)
See following pages for sponsorship options
lifestyles4lawyers.com
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• Creation of your own specific content on your page where you can hyperlink to your website or landing page.
• Provide photos that best represent your jurisdiction (all interchangeable at no extra cost throughout the year).
• Flexible content management.
• 1 x FREE editorial in our Articles section of the site.
• Flexible content management throughout the life of the campaign.
Bronze Sponsorship£1,500 for 12 months promotion
lifestyles4lawyers.com
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• Creation of your own specific content on your page where you can hyperlink to your website or landing page.
• Provide photos that best represent your jurisdiction (all interchangeable at no extra cost throughout the year).
• Inclusion in our Overseas Roundup Mailer.
• 1 x FREE banner worth £500
• 2 x FREE editorial in our Articles section of the site.
• Flexible content management throughout the life of the campaign.
Silver Sponsorship£2,500 for 12 months promotion
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• A banner on rotation (i.e. shared slot) where you see the one for Hamilton Recruitment.
• 25% reduction for any company from your jurisdiction wishing to advertise with us in the Lifestyles categories.
• Creation of your own specific content on your page where you can hyperlink to your website or landing page.
• Provide photos that best represent your jurisdiction (all interchangeable at no extra cost throughout the year).
• Inclusion in our Overseas Roundup Mailer.
• 2 x FREE banner worth £1000.
• UP to 5 FREE editorials in our Articles section of the site.
• Flexible content management throughout the life of the campaign.
Gold Sponsorship£4,500 for 12 months promotion
Platinum Sponsorship
• Highest possible positioning alongside other platinum members.
• An EXCLUSIVE newsletters solely for your use to our members, this provides direct marketing to a key target market.
• A static (non-shared) banner
• A banner click through on EVERY Lifestyles4Lawyers member newsletter (this can be up to 24 times in the year).
• 50% reduction for any company from your jurisdiction wishing to advertise with us in the Lifestyles categories.
• Creation of your own specific content on your page where you can hyperlink to your website or landing page.
• Provide photos that best represent your jurisdiction (all interchangeable at no extra cost throughout the year).
• Inclusion in our Overseas Roundup Mailer.
• 3 x FREE banners on rotation on your page worth £1,500, for example, one for TOURISM, one for FINANCE CENTRE and one for upcoming EVENTS.
• UNLIMITED editorial in our Articles section of the site.
• Flexible content management throughout the life of the campaign.
lifestyles4lawyers.com
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£8,500 for 12 months promotion
Areas we cover
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lifestyles4lawyers.com
8 Major Business Regions
LondonMidlandsNorth EastNorth WestSouth WestScotlandWalesYorkshire
10 Major Counties
BerkshireBuckinghamshireEssexHampshireHertfordshireKentOxfordSurrey
SussexSuffolk
number of solicitors
North East 3,087
Yorkshire 7,652
Eastern 7,330
South East 12,112
North West 12,293
Midlands 12,313
Wales 3,683
South West 5,660
Greater London 43,788
Statistics released by the Law Society 2011
The Lawyer£39,000 / annum
Legal Week£23,400 / annum
cost effectivewhen compared to other legalsites
User statistics
lifestyles4lawyers.com
*Source: Google Analytics - correct as of 17th March 2014
Students 6%
Private Practice Lawyers 58%
Other legal professionals 12%
In-House Lawyers 24%
member breakdown stats
Returning visitors 46%
New visitors 54%
new vs returning visitors
UK 92%
International 8%
uk vs international audience
The Law Society Gazette£3,600 / annum
Citywealth£4,950 / annum
Lifestyles4Lawyers£2,500 / annum!
(for silver sponsorship)
We receive 80,000 page views a month and an average of 17,000 unique visitors, with over 18,000 newsletter subscribers.*
Because the site is a directory which contains links to other high quality sites, this pushes it up the rankings for SEO purposes. We also advertise on referral sites which currently generates 5% of traffic to the site. 48% is via search engines, and 47% is direct traffic.
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lifestyles4lawyers.com
Partnerships
We are extremely proud of our Olympic Ambassadors, Roger Black MBE and Steve Backley OBE who can apply their formula for success into your firm or business. They are also inspirational speakers.
We are also delighted to be a National Partner of the government’s Change4Life campaign, whose key messages we promote to our members through the website and newsletters. This drives further traffic to the site.
Further partners include Rosetta Stone, Linkee and Marcus Wareing.
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Contact
To book one of the limited slots please contact our advertising team:
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lifestyles4lawyers.com
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lifestyles4lawyers.com
01423 798 252
07942 897 349 M
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@Life4Law
facebook.com/Lifestyles4Lawyers