la empresa social ylas redes social es

7/31/2019 La Empresa Social Ylas Redes Social Es

http://slidepdf.com/reader/full/la-empresa-social-ylas-redes-social-es 1/12

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Today’s savvy

Customer Service

groups are not only

adopting social

media, but are

actively integrating

interactions in

social media

with traditional

channels.!



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…businesses can no

longer rely on traditional

PR, Marketing, Advertising

and Customer Service

strategies to engage this

new group of consumers.!

Facebook topsGoogle in weekly tra c in the U.S.



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many opt to useFacebook messaging



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…customers who engage

effectively with companies

over social media spend 20

to 40% more money…!

Social gamers will buy $6B in virtual goodsby 2013 compared tomovie goers who buy

$2.5B in goods.

If Wikipedia weremade into a book, it would be over 2.25M

pages and take 123 years to read.



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Women between theages of 35 and 45+were edging out themen in worldwide

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usage (59%) in 2011.

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Women follow 2% more people on Twitter &

post 12% more tweetscompared to men.

Average time spent of Facebookis 23.2 minutes/day with anaverage of 40 visits/month.



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If a Customer Service

department leads the social

customer interactions, then

a company can have more

success.!

Average time spent onTwitter is 11.5 minutes/day and 36% tweet once a day.

37% of Twitter users

tweet from their mobile device.



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The socially-enabled contact center can

be a proactive and real-time response team

for the marketing department to assist in

protecting the company and the brand.!



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la empresa social ylas redes social es

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