la vanguardia - editors lab projects
TRANSCRIPT
#editorsLab Barcelona, 14 March 2014
Election Coverage
Before ask what the medias can do, ask what the medias have done
Surveys
Surveys and opinion polls allows us to analyze trends.
Surveys are expensive and focused on a very limited audience.
Election day
We add graphics and maps in our websites.
We know that.
Let’s try other things!
http://resultados-‐elecciones-‐2011.lavanguardia.com
What’s Electoral Trending?
We want to cover an election with the tools and techniques of our days.
We don’t want to be focused in the election day but also in the weeks and months before.
We discard the scrutiny of live data, which is already offered by public administrations and journals.
Debate in real time
Today we have thousands of open debates on the Net that allow us to capture the public sentiment of a much larger number of users.
We want to listen to the electoral debate taking place on the networks like twitter in real time.
We want to process this huge amount of data and estimate the sentiment associated with a political party or a political leader.
Sentiment analysis algorithms
It’s a tool to better understand the real time sentiment of our society related to politics and hot topics.
Electoral Trending
Public sentiment
• We capture the conversations (real stream)
• We select the conversations concerning politics and discard the rest
• We analyze that conversations
• We classify (positive, negative, neutral)
• We show in charts easy to understand
Try yourself
• The user can create new charts based on his interests.
• Adding topics, filtering by date, geography…
• It’s easy to do. And there is a large number of combinations.
Choose and combine
See the timeline sentiment
Discover related topics
Editorial opinions Journalists from La Vanguardia will comment this charts.
The statistics must be put in context. Should be analyzed.
When there is a change of a trend we must explain the reasons of that changing. That’s the job our journalists can do.
Your sentiment
We also want to ask our users about three concepts and we will store the data daily.
A chart shows this sentiment about:
• Unemployment • The economy • Politics
Content • Livestream comment of the users
• Analysis and opinions from journalists
Conclusions 1/3
Design and Usability • Responsive design • Easy to use
Conclusions 2/3
Technology Conclusions 3/3
Electoral Trending Is it realistic? Yes. We have a beta version running and we would like to publish soon. Ensure Scalability This project could be hosted in a cloud platform. In the future this tool will grow up, analyzing more and more tweets, making the algorithms more accurate.
Electoral Trending Why this project? It’s a tool to better understand the real time sentiment of our society related to politics and hot topics. For La Vanguardia this tool could also be used for other subjects like sports, arts or business sections.
http://www.hackdayslv.com/
Thanks! :-) #editorsLab
Natalia, Jordi & Jordi