lá vem 2015 - sebrae - sao paulo
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TRANSCRIPT
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lá vem 2015
silvio lemos meira
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motivaçãorede
inovação colaboração criatividade empreendedorismo
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contexto
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o futuro é agora
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agora?
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sim, em tempos de
informaticidade
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informaticidade?
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primeiro...
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onde [e quando] estamos?
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11
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nas bordas da confusão...
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um mundo bem confuso...
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19
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soluções?...
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hummm... não.dá prá fazer melhor.
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25
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não consegue trabalhar na praia?
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27
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28
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30
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contexto
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era da informação:[drucker]
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história da informação
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de onde é que isso vem?
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do mundo...
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virtual
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o mundo virtual: abstrações
linguagem → tempo
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o mundo virtual: abstrações
técnicas→ ações
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o mundo virtual: abstrações
contratos → violência
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o mundo virtual: abstrações
contratos → violênciatécnicas→ ações
linguagem → tempo
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virtualmundonosso
há muito tempoé
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história recente
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as gerações da informática
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referencial
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referencial 1:balcão
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as gerações da informática
ANTESdo BALCÃO
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as gerações da informática
NO BALCÃO
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as gerações da informática
DEPOISdo BALCÃO
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as gerações da informática
DEPOIS doNO
ANTES doBALCÃO
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referencial 2:VOCÊ
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as gerações da informática
COMVOCÊ
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as gerações da informática
EMVOCÊ
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as gerações da informática
EM
COMVOCÊ
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as gerações da informáticaEM
COMVOCÊ
DEPOIS doNO
ANTES doBALCÃO
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sim, mas...
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e a tal da...
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informaticidade?
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cenários
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UC?
1. lugar de trabalho: VIRTUAL
unified communications [ibm]
2. mais ferramentas de colaboração
3. novos processos de negócio
4. corporações "sem fronteiras"
5. novos modelos de "reunião"
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pouco [só o trabalho]...
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QTC? silvio meira
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pouco [só a casa]...
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multiple play?
convergência digital?
...?
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confuso [meios!]...
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SPIMES?1. coisas que estão na rede
blobjects [sterling]
2. unicamente identificáveis3. SFO: search, find, obtain
4. plano, construção, reciclagem5. rastro "histórico"...
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melhor...
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EVERYWARE?1. sem fio
[greenfield]
2. embarcado
3. imperceptível4. múltiplo5. interface "invisível"
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muito bom...
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spimeWARE
bananasserão
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legal.
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e daí?
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estas coisassó vão funcionarinformaticidade
quando tivermos
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informaticidade
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uma só rede
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a internet
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e o futuro?
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http://expositions.bnf.fr/utopie/feuill/index.htmVillemard, 1910. Chromolithographie Paris
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e o futurodos transportes?
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por queerramos tanto?...
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ondeestamos?
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e pra onde
vamos?
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pra rede
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para os modosde produção
EM REDE
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gibbons: modos de produção de conhecimento…
• Modo 1– contexto acadêmico – barreiras disciplinares– homogeneidade de
percepções – controle de qualidade e
relevância pelos pares– estrutura e organização
hierárquica e estática– responsabilidade interna– liberdade (acadêmica) e
“desafio do conhecimento”
• Modo 2– contexto da aplicação– multidisciplinaridade– heterogeneidade de
percepções– qualidade e relevância
definidos externamente– organizações ad-hoc e
estruturas planas– responsabilidade externa– usuários e interesses definem
a agenda...
http://www.intermedia.uio.no/konferanser/skikt-02/skikt-research-conferance.html
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este é o regimeda
EXECUÇÃO IMPERFEITA
doDESCONHECIDO
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em regime de...
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colaboração
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colaboraçãoconexões
confiança
conceitos
curiosidade
capacidade
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em tempo de...
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COLABORADORES!
comportamentocriativo
dos
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e de...
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LIDERANÇAS!
comportamentocriativo
das
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organização&
comunidade
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sistemas para aprender em
comunidade
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(e inovação?)
o que écriatividade
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combinação e reorganização
de informação e conceitos
para criar novos entendimentos
esistemas conceituais
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em rede!
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em modo
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próximos slides: paul isakson
beta, em rede,com todo mundo
participando...
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OLD MARKETING
PRODUCT
PACKAGING
DISTRIBUTION
CRM
ADVERTISING
CONSUMER
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THIS ISN’TWORKING.
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A TIME FOR CHANGE
Source: New York Times - http://www.nytimes.com/2007/10/14/business/media/14ad.html
We’re not in the business of keeping the media companies alive.
We’re in the business of connecting with consumers.
Trevor EdwardsVice President, Global Brand Category ManagementNike
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MODERN MARKETING
PRODUCT
PACKAGING
DISTRIBUTION
ADVERTISING
CONSUMER
CRM
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MODERN MARKETING
Source: Advertising Age - http://adage.com/article?article_id=125663
[Digital] is the centerpiece of a broader campaign. I think that’s become a real integral part of how we use the web, moving beyond just promoting web addresses in TV spots or print ads to really making them a critical part of the storytelling for the brands.
Rob MasterMedia Director, North AmericaUnilever
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até aqui... paul isakson
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e...
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nos leva a...isso [e todo o resto]
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a economia da informação é a transformação dedólares analógicos
em centavos digitais.
jeff zucker, ceo da nbc
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como assim?...
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e muito mais...
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como soletrar...
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enfim...
?...
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pra fazer o que?
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com que meios?
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sem medo de...
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e lembrando que...
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inovação é...
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dinâmica!...
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mais de uma:
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inovação é...
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cultura
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cultura = [qualquer]
transmissão [situada] de informação entre
seres humanos
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inovação é...
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inovação é...
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experimentação
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prática
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agilidade!
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performance
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ciclo...
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conversaçãoinovação é...
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linguageminovação é...
mercadoambigüidade
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inovação é
organização
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mas... édesorganização
também..
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inovação é...
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PROCESSO!
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e nãosoluçãode problemas
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inovação é...
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PERGUNTA!
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e manutençãoé resposta!
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inovação é...
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um negócioINTENSIVO EMaprendizado
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e neste tipoDEnegócio
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andy grove, intel
sobrevivemparanóicos
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2015
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breve
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num pequeno negócio perto de
você.