lab 42 e reader results (december 2009)
TRANSCRIPT
The Answer to Everything Market Research“
“Web-based business focused on eReadersDecember 2009
Client:Date:
Property of Lab 42®
Web-based business focused on the reader market came to Lab 42® to with their problem – finding and surveying
eReader user.
Within hours, Lab 42® was able to reach over 115 eReader users.
Lab 42® was able to quickly and easily target their market and get the answers they needed.
Property of Lab 42®
Our client asked us to target people using the following keywords:
The following pages are a glimpse into who Lab 42® was able to target…
Property of Lab 42®
• eBook• eBooks• Kindle • Kindle 2
Only eReaders Both eReader and Traditional Books
Traditional Books Not eReaders or Traditional Books
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
eReaders v. Traditional Books
Property of Lab 42®
Male Female0%
10%
20%
30%
40%
50%
60%
70%
80%
Gender
Property of Lab 42®
< 18 Years Betw. 18 and 30
Betw. 30 and 40
Betw. 40 and 50
Betw. 50 and 60
> 60 Years0%
5%
10%
15%
20%
25%
30%
35%
Age
Property of Lab 42®
Single Engaged Married Divorced Widowed0
10
20
30
40
50
60
70
Marital Status
Property of Lab 42®
High School Some College College Graduate Graduate Degree PhD0
10
20
30
40
50
60
70
Education Level
Property of Lab 42®
< $50,000 Betw. $50k and $75k
Betw. $75k and $100k
Betw. $100k and $150k
> $150,0000
10
20
30
40
50
60
Income Level
Property of Lab 42®