lab42 trademark confusion

10
Logo Confusion A SURVEY DESIGNED AND COLLECTED BY lab42 Total Respondents: 400 Results collected: 1/20 – 1/24

Upload: jpirc

Post on 11-Jun-2015

780 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: Lab42   trademark confusion

Logo ConfusionA S U R V E Y D E S I G N E D A N D C O L L E C T E D B Y lab42

Total Respondents: 400Results collected: 1/20 – 1/24

Page 2: Lab42   trademark confusion

Based on the logos shown, would you say these come from:

The Same Company Different Companies Don’t Know0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

25.31%

66.42%

8.27%

Page 3: Lab42   trademark confusion

Do you know the name of the company this logo belongs to?If you do not know, please select do not know.

I know the company this logo belongs to I don't know the company this logo belongs to0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

4.48%

95.52%

Page 4: Lab42   trademark confusion

What is the name of this company?(actual open ended answers)

• Ccleaner• Clear• Clear• Clear• Clearwire• Clear• Clear• Pro• Clear

• Clear• Clear• Clear• Ericcson• eco labs• Quest• Clear• Clear

Page 5: Lab42   trademark confusion

I know the company this logo belongs to I don't know the company this logo belongs to0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

12.00%

88.00%

Do you know the name of the company this logo belongs to?If you do not know, please select do not know.

Page 6: Lab42   trademark confusion

• Sony• LOGO• Sony Ericson• Sony Ericsson• Clear• sony ericssion• Sony Erickson• Sony Ecrison• sony ericson• Sony Ericsson• Sonny erricson• Sony Ericcson• sony ericsson• SE• Clear• Sony Ericsson

• Erricson• sony ericsson • Sony Ericcson• Sony Ericsson• sony ericsson• Sony• Sony Ericsson• Souny• sony ericsson• Sony Ericsson• Sony Erricsson• Pepsi• Sony Erricson• sony ericssion• sonny ericson• Ericcson

• x box• Sony Ericsson• Sony Ericsson• Sony Ericcson• Quest• Kriket• Sony Ericson• sony ericsson• Sony• Embark• Black Berry• Sony Ericson• Sony• SOny Erickson

What is the name of this company?(actual open ended answers)

Page 7: Lab42   trademark confusion

What is your age?

<18 years old 18 - 24 years old 25 - 34 years old 35 - 44 years old 45 - 54 years old 55 - 64 years old 65+ years old0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

12.22%

41.90%

20.70%15.46%

6.73%2.00% 1.00%

Page 8: Lab42   trademark confusion

Some high school

High school Associate degree

Some college Bachelor degree

Master’s degree

Doctoral degree

Professional degree (e.g.

JD, MD)

Other0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

12.50%

32.00%

7.00%

24.25%

15.00%

4.50%1.25% 1.75% 1.75%

What is the highest level of education you completed?

Page 9: Lab42   trademark confusion

Employed Full Time

Employed Part time

Self-employed Student Homemaker Retired Out of work for more than 1

year

Out of work for less than 1 year

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

29.00%

15.75%8.50%

29.25%

5.00% 2.50%6.50%

3.50%

What is your employment status?

Page 10: Lab42   trademark confusion

This survey was conducted online via social networks January 20th, 2011 to January 24th, 2011 among 400 individuals This online

survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

For more in depth survey methodology, please contact Lab42 at [email protected]

A B O U T T H I S S U R V E Y