Logo ConfusionA S U R V E Y D E S I G N E D A N D C O L L E C T E D B Y lab42

Total Respondents: 400Results collected: 1/20 – 1/24

Based on the logos shown, would you say these come from:

The Same Company Different Companies Don’t Know0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

25.31%

66.42%

8.27%

Do you know the name of the company this logo belongs to?If you do not know, please select do not know.

I know the company this logo belongs to I don't know the company this logo belongs to0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

4.48%

95.52%

What is the name of this company?(actual open ended answers)

• Ccleaner• Clear• Clear• Clear• Clearwire• Clear• Clear• Pro• Clear

• Clear• Clear• Clear• Ericcson• eco labs• Quest• Clear• Clear

I know the company this logo belongs to I don't know the company this logo belongs to0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

12.00%

88.00%

Do you know the name of the company this logo belongs to?If you do not know, please select do not know.

• Sony• LOGO• Sony Ericson• Sony Ericsson• Clear• sony ericssion• Sony Erickson• Sony Ecrison• sony ericson• Sony Ericsson• Sonny erricson• Sony Ericcson• sony ericsson• SE• Clear• Sony Ericsson

• Erricson• sony ericsson • Sony Ericcson• Sony Ericsson• sony ericsson• Sony• Sony Ericsson• Souny• sony ericsson• Sony Ericsson• Sony Erricsson• Pepsi• Sony Erricson• sony ericssion• sonny ericson• Ericcson

• x box• Sony Ericsson• Sony Ericsson• Sony Ericcson• Quest• Kriket• Sony Ericson• sony ericsson• Sony• Embark• Black Berry• Sony Ericson• Sony• SOny Erickson

What is the name of this company?(actual open ended answers)

What is your age?

<18 years old 18 - 24 years old 25 - 34 years old 35 - 44 years old 45 - 54 years old 55 - 64 years old 65+ years old0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

12.22%

41.90%

20.70%15.46%

6.73%2.00% 1.00%

Some high school

High school Associate degree

Some college Bachelor degree

Master’s degree

Doctoral degree

Professional degree (e.g.

JD, MD)

Other0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

12.50%

32.00%

7.00%

24.25%

15.00%

4.50%1.25% 1.75% 1.75%

What is the highest level of education you completed?

Employed Full Time

Employed Part time

Self-employed Student Homemaker Retired Out of work for more than 1

year

Out of work for less than 1 year

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

29.00%

15.75%8.50%

29.25%

5.00% 2.50%6.50%

3.50%

What is your employment status?

This survey was conducted online via social networks January 20th, 2011 to January 24th, 2011 among 400 individuals This online

survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

For more in depth survey methodology, please contact Lab42 at info@lab42.com

A B O U T T H I S S U R V E Y