lake group media digital analytics platform
DESCRIPTION
Digital Analytics Platform for New Customer Acquisition ProgramsTRANSCRIPT
Lake Group Media, Inc.
Digital Analytics Platform 1
Digital Analytics Platform – Total Performance Control
Lake Group Media brings comprehensive analytical tools to the digital media
buying process to expand reach, improve targeting, and lower cost.
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Digital Analytics Platform – Total Performance Control
Digital Analytics Platform - Lake Group Media Lake Group Media offers digital advertisers a
subscription-based model to analyze impression-level visibility and demographics on a site-specific basis.
Our technology enables advertisers (and their agencies)
to make more effective buying decisions. We are not a replacement for your digital agency,
instead we provide a layer of analytics to make sure your digital agency is spending your money wisely.
If desired, Lake Group Media can accommodate all of
your digital media planning and buying as well. 3
Corporate Overview
About Lake Group Media One of the largest independent traditional and digital media buying companies
in the country Armonk, NY Headquarters, with offices in NJ, FL, TX, VA and AZ 72 Employees, with 38 dedicated to media brokerage & 27 to media sales 125 media owners and 300 direct response advertising clients Corporate billings $67MM last 12 months Experts in diverse prenatal, new family, and non-endemic consumer markets Areas of Expertise Traditional & Digital Media Brokerage & Analytics Traditional & Digital Media Sales Management Merge Purge/Data Processing DonorBase® - Nonprofit Cooperative Database On-Page Advertising & Interactive Marketing DRTV Media Planning/Buying NEW – Digital Analytics Platform
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Digital Analytics Platform – Total Performance Control
Lake Group Media: Platform Structure
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Our Platform is a partnership developed by:
Founded in January of 2014, BDAI is a US based joint venture between The Buckley Group and Netherlands-based DMA Institute. The new company holds the exclusive license for North America for the DMA Institute’s award winning Digital Media Auditing Technology. Lake Group Media is an exclusive partner with BDAI to sell this technology within the United States market.
Digital Analytics Platform – Total Performance Control
Lake Group Media: Benefits with Lake Group Media
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Clients using our platform for Digital Media include:
Digital Analytics Platform – Total Performance Control
Legacy Metrics -
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Limited or no transparency
DIGITAL MEDIA SPEND 33%
Effective
DIGITAL MEDIA RESULTS
Digital Analytics Platform – Total Performance Control
Legacy Metrics -
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Time to Improve
Traditional performance optimization involves: 1. CTR Analysis 2. Last-Cookie Counts
Principle 3. Conversion Attribution
Digital Analytics Platform – Total Performance Control
Visibility-
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Quality and Premium Views
Impressions
View (< 0 Sec)
View (> 1 Sec)
Quality View (> 5 Sec)
Premium View (> 10 Sec)
Digital Analytics Platform – Total Performance Control
Effect -
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Performance/Sales
Seconds in View 1000 Conversions
Budget: $5,000
Budget: $5,000
Budget: $5,000
Budget: $5,000 Sample Report *All data fictitious
Digital Analytics Platform – Total Performance Control
Effect -
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Performance/Sales
0 0
Seconds in View 0 Conversions
Budget: $5,000
Budget: $5,000
Budget: $5,000
Budget: $5,000 Sample Report *All data fictitious
Digital Analytics Platform – Total Performance Control
Effect -
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Performance/Sales
3 12 23 4 0 0
Seconds in View 1000 Conversions
Budget: $5,000
Budget: $5,000
Budget: $5,000
Budget: $5,000 Sample Report *All data fictitious
Benchmark: 15-40% performance enhancement because of more effective placements.
Prevent mis-investment of substantial budget allocation.
Digital Analytics Platform – Total Performance Control
Effect -
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Performance/Sales
3 12 23 4
Seconds in View 1150-1400 Conversions?
Budget improvement:
Sample Report *All data fictitious
Performance Benchmark (2013-2014):
25% Savings!
Budget: $5,000
• Premium Views: 10 sec or more • Custom: up to 40 to 60 seconds
Digital Analytics Platform – Total Performance Control
Results -
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Conversions: Last Cookie
CONVERSIONS PER PLACEMENT
# PLACEMENTS Last CookieLast Viewable
Cookie
1 Placement A 4000 2500
2 Placement B 4000 2500
3 Placement C 4000 2500
Total 6700 4900
Digital Analytics Platform – Total Performance Control
Results -
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Visibility
31%
21%
48%
Campaign Total Format >0 Sec Benchmark
Large Rectangle - 78% 70%* 336x280 Leaderboard - 64% 67%* 728x90
Skyscraper - 81% 78%* 120x600 Full Banner - 42% 54%* 468x60
Digital Analytics Platform – Total Performance Control
Results -
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Audience
31%
21%
48%
Gender Age
52% 48%
20% 19%
17%
21%
22%
Respondents: 25,888 Reach: 16.96% Average Contact Frequency: 6.67
63% served amongst 36-65 year olds
Sample Report *All data fictitious
Digital Analytics Platform – Total Performance Control
Results -
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Channel Efficiency
21%
48% 22%
Sample Report *All data fictitious
Digital Analytics Platform – Total Performance Control
Results -
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Best Performing / Worst Performing URL’s*
21%
48% 22%
Top 10 Best Performing Top 10 Worst Performing
*Only for channels with 1,000+ impressions measured
Digital Analytics Platform – Total Performance Control
Results -
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Available and Transparent
DIGITAL MEDIA SPEND 100%
Effective
DIGITAL MEDIA RESULTS
Digital Analytics Platform – Total Performance Control
Results -
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Client Dashboard – Visibility Summary Page
Digital Analytics Platform – Total Performance Control
Results -
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Client Dashboard – Visibility Detail by URL
Digital Analytics Platform – Total Performance Control
Results -
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Client Dashboard – Audience Dashboard
Digital Analytics Platform – Total Performance Control
Conduct a Product Test! Minimum Footprint: 5 million impressions Campaign can run for up to one (1) month Cost: $1.50 per thousand impressions Includes
• Dashboard Access • Weekly Reporting / Action Plans • Up to 25 Tags • Conversion Attribution
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Digital Analytics Platform – Total Performance Control
Ready to get started?
We would love to hear from you!
Contact: Ryan Lake, CEO Lake Group Media, Inc. 1 Byram Brook Place, Armonk, NY 10504 (914) 925-2434 [email protected]
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