lambrecht book (aug 2015)

J O R D A N L A M B R E C H T ’ S B O O K O F M A D E T H I N G SMID 2015 EDITION

3 J O R D A N L A M B R E C H T ’ S B O O K O F M A D E T H I N G S

TA B L E O FCONTENTS

0 5 / A B O U T M E0 6 / H A P P I N E S S S U M M I T

1 4 / D E S I G N E D E X P E R I E N C E2 0 / B E T TA F I S H S TA R T E R K I T

2 8 / U N L D E S I G N P O R TA L3 0 / H U N D R E D A C R E D M Z

3 6 / S C H O O L O F M U S I C4 0 / A L L I WA N T I S Y O U

4 2 / T H E V I S I T O R4 8 / P R O C E S S O F P R O C E S S

5 0 / S I M P L I C I T Y W E B S I T E5 2 / M c C A S K I L L P H O T O G R A P H Y5 4 / H O U S E O F T H E R I S I N G S U N

5 8 / I M A G I N AT I O N6 0 / H E A LT H Y U N D E R P R E S S U R E


A B O U T M E

Hey There.

I’m Jordan - Maker of Things. Just your typical carbon-based life form who has a love for design. I’m currently based out of Lincoln, NE while I work on my undergrad degree and am loving every second of it. I’m constantly fascinated by all facets of life, and am perpetually creating.

Graphic Design may be my primary focus, but I feel that I have a wide variety of other skills. I like to consider myself a ‘Maker of Things’. Web design, printmaking, guerrilla marketing, copy writing, photography,

C’est la vie,

woodworking, aquascaping, and a plethora of other subjects all keep my mind occupied. I find myself obsessed with the quality of materials and how a medium can shape meaning. I feel that this makes me a more confident designer, and all of these skills not only broaden what I am capable of, but also enhanceand inspire my design work. I have a childlike sense of fascination of the world around me.

I hope this collection of made things helps you better grasp who I am, and who I am as a designer.

6

2014 HAPPINESS SUMMITAn interactive exhibit promoting the idea that plants generate quantifiable amounts of happiness.

My research for this project focused on how we, in the modern world, interact with houseplants. I wanted to examine what effect they have on our mood, and what type of relationship we have with them. With the help of Professor Asher, I came to the conclusionthat it would be extremely

interesting to curate plants from professors and faculty around campus. The results were a little underwhelming – I emailed 208 faculty members, of which only 5 had plants. Regardless, I worked with what I had. I took this information and created an infographic from the data, plotting

where the professors were on campus and including a personal anecdote about their plant. I found that Professor Sandra Williams in the art department had many plants, so I decided it would be interesting to provide a particular spotlight on her.

WORK 01


W O R K 0 1 - H A P P I N E S S S U M M I T

8

p l a n t s

H E A LT h

L O C AT I O N L incoln, NE

p r o f e s s i o n Non-Prof i t Di rector

Yes

Basil, mint, thyme, sage, succulents, cactus

i a m m o r e

d o y o u s i n g / ta l k t o

y o u r p l a n t s ?

l i s t y o u r p l a n t s

creative logical

hopefully both

H A P P I N E S S

\ \ F E M A L E , 2 3 y r s

/ /

Once I killed all of them by going on vacation for a week (during the hottest week of the summer) and not getting a plant sitter. I returned home, devastated that they had almost all perished (except the basil--he's a rockstar). Over time, however, all but one came back to life! PLANTS ARE SO RESILIENT. They are currently thriving on my porch and in my kitchen (though I am out of town again for the week, so we'll see how they're fairing when I return).

W H AT D O P L A N T S

M E A N T O Y O U ?

1 0p l a n t s

H E A LT h


p r o f e s s i o n Mechanical Engineer

Yes

Spider plant, jade plant, spiky dick plant, meyer lemon bush, three types of cactus, amazon fern, melon fern, telanthera, cryptocoryne

i a m m o r e




creative logical

hopefully both

H A P P I N E S S

\ \ m a l e , 2 3 y r s

/ /

Lemon plant was cold because nebraska winter, started dropping leaves because not much sun. I warmed him up and positioned him for better sun, now doing great.

Wilson is the spider plant that I initially stole from my high school english teacher [Ms. Wilson] (i stole one of the offshoot baby plants, put it in my pocket, planted it at home). Winston is like 1000 times larger now than when I planted him. He will live 4evr. I turn to wilson for literary inspiration


M E A N T O Y O U ?

2 0p l a n t s

H E A LT h


p r o f e s s i o n Graphic Designer

Only when super drunk

Succulents

i a m m o r e




creative logical

hopefully both

H A P P I N E S S

\ \ F E M A L E , 2 3 y r s

/ /

I slowly (and probably painfully) kill every plant i am given or buy... not on purpose. I don't think houseplant like me.


M E A N T O Y O U ?

0 2 0 5p l a n t s

H E A LT h

L O C AT I O N Omaha, NE

p r o f e s s i o n Pharmacist

No

philodendron, English ivy, chives, thyme.

i a m m o r e




creative logical

hopefully both

H A P P I N E S S

\ \ f e m a l e , 5 7 y r s

/ /

I received a potted plant when my first-born son was born. It stayed alive for 29 years!


M E A N T O Y O U ?

1 0

t r u dy b u r g e | Journalism and Mass Communication

ANDERSON HALL

“This is a picture of my Christmas cactus plant. I got the original cutting from my mother's plant and it was just small. It's grown considerably! I love it that it flowers in November, not quite Christmas, but loaded with flowers. Now that my mother has passed away, I enjoy thinking about her when I see the plant.”

pa i g e g l a s s h o f f | Woman’s and Gender Studies

SEATON HALL

“the Women's and Gender Studies Program cares for three plants on the third floor of Seaton Hall, as well as one plant in my office”

J o s e b a m o r e n o | modern languages, spanish

MANTER HALL

“I know this is not completely related to what you are doing, but I was wondering if you have ever been to that little space on the east side of Manter Hall (behind Hamilton, I believe) where they have all these indoor plants. I go there quite often to relax, eat or read. It is quite a magic place.”

“Flapjack kalanchloe - This was a gift from a student. It was funny, because I had really

wanted one, but I couldn't find one. Then someone gave this

to me. I really love it, I'm looking for a fancy pot for her.”

1 1 J O R D A N L A M B R E C H T ’ S B O O K O F M A D E T H I N G S


1 2

S T E P 0 4

t o p o f f w i t h s o i l

S T E P 0 5

a d d y o u r p l a n t s

1 4

The goal with this was to actually get real-world feedback. I wanted to interact with random people on the street and see what they think makes a successful advertisement. It was a study examining which television commercials stick with us through the ages and why.

I thought it would also be fun to document the users while they interacted and tried to come up with examples. I created four chalkboard for them to create their memory on.

DESIGNED EXPERIENCEA piece that connects participants with nostalgiac memories.

This project tasked me with creating a designed interactive experience with my semester-long research topic. As a refresher, my topic is studying how we interact with commercials and what tactics they use over time to get us to consume a product. So far the trend that I am noticing is that, well, there’s nothing new under the sun. The past 70 years have mostly been the same persuasive tactics, with a few updates along the way to keep with technology and the faster pace that it brings.

WORK 02


W O R K 0 2 - D E S I G N E D E X P E R I E N C E

2 0

BETTA FISH STARTER KITA Package design built from the ground up.

The Betta Fish Starter Kit - a venture into the world of package design. I wanted to explore the nuances of creating a product from the ground up, but I also wanted to create something that I myself would buy at a store. I noticed a lack of general knowledge amongst people about caring for fish - a lot of people are too intimidated by fishkeeping to attempt it. I wanted to create a simple solution that involved one single purchase containing everything a person could possibly need to delve into the hobby. Thus, I came up with a Betta Fish Starter Kit. I decided to theme it around a hybrid stylization combining old apothocary/vintage packaging and more sustainable design (Think watercolor meets Cooper Black).

A lot of market research went into the project, as one of my goals was to make something that could be not only environmentally friendly, but also producable in a large volume and high quality. It was also a great opportunity to learn about how cardboard interacts with printers and how to correctly finess a laser cutter.

WORK 03


W O R K 0 3 - B E T TA F I S H S TA R T E R K I T

2 42 4

2 62 6



2 7

2 8

UNL Design PortalA Social Platform for UNL Design Majors

Under the leadership of Professor Colleen Syron, another student and I received a UCARE research grant to develop a virtual space to tighten UNL’s student design community. We provide a place where students can learn from upperclassmen, trade techniques, engage in online critiques, and hear about upcoming events and internships in the Lincoln/Omaha area. We decided that the best delivery mechanism would be Wordpress. Along the way, I became a Wordpress master (lots and lots of customization) and picked up a decent amount of coding skills.

www.unldesign.com/portal

WORK 04


W O R K 0 4 - U N L D E S I G N P O R TA L

3 0

Hundred Acre DMZA Twisted Childrens Book About Social Responsibility

For this project, I wanted to showcase the impact our society has on our planet. I firmly believe that the only possible way of improving our waste consumption and disposal habits is by educating our children from the start. If they grow up with proper education and have a sense of environmental responsibility instilled in them, then perhaps we can correct our current trajectory. I thought it would be an interesting approach to take a children’s book, something extremely innocent, and tarnish it. I feel like it is an accurate parallel to what we are doing with our planet. Also, because it is a children’s book, it could be a possible opportunity to educate our youth of the world. For me, this was a great opportunity to hone my illustrating skills. It was extremely challenging matching the illustration style of the original Winnie the Pooh. I also added actual photos to the illustration to invoke a sense of surrealism. This was an extremely fun project at the same time, and I feel like if I had a few extra months to work on this, I could take it to some pretty extreme lengths. In the future I want to extend it to other children’s books and create an entire series. If I could go back and change this project, I would make it a complete book and add the rest of the original book to it.

WORK 05


W O R K 0 5 - H U N D R E D A C R E D M Z

3 6

Glenn Korf School of MusicMultiple Works for the GKSoM

This is a collection of work that I have done for the Glenn Korff School of Music here at UNL. They task me with creating a plethora of different media to help boost the viewership and audience of their college.

WORK 06


W O R K 0 6 - G K S o M

4 0

All I Want Is YouA Venture Into Animation

Authoritatively architect holistic action items vis-a-vis distributed manufactured products. Assertively promote effective results through distinctive e-commerce. Progressively cultivate user-centric e-business vis-a-vis covalent services. Distinctively synthesize interdependent services through principle-centered communities. Monotonectally drive robust portals and bleeding-edge supply chains.

Enthusiastically simplify cost effective e-business without efficient scenarios. Quickly recaptiualize corporate catalysts for change via timely portals. Assertively leverage other’s robust ROI.

WORK 07


W O R K 0 7 - A L L I WA N T I S Y O U

4 2

The VisitorA (Slightly Illegal) Sticker Bombing

Not of this world, this visitor comes from a race descended from cloud computing, thus never evolving the need for arms. Armless and alone, outside of its natural environment, this visitor is forced into becoming an observer. All it has left is the ability to watch, never touching nor interacting.

WORK 08


W O R K 0 8 - T H E V I S I T O R

4 8

The Process of ProcessA Video Showcasing Gestural Emotion

A video short I created for Intermediate Graphic Design. The goal was to show the creative process and struggle that a designer goes through to achieve a final product. I wanted to show emotion using nothing more than hands and a pen.

WORK 09


W O R K 0 9 - T H E P R O C E S S O F P R O C E S S

5 0

SIMPLICITY FROM COMPLEXITYA MOTION WEBSITE ABOUT SIMPLIFYING IDEAS

A website centered around the idea of taking complex ideas (Time, Momentum, Infinity) and breaking them down into a much simpler form. The concept goes back to how I design: I’m a believer that the simplest design is the best design. Just a heads up, the code I used for the video to play in the background isn’t mobile friendly, and only works in a desktop browser.

WORK 10


W O R K 1 0 - S I M P L I C I T Y F R O M C O M P L E X I T Y

5 2

MARY MCCASKILL PHOTOGRAPHYA BRAND IDENTITY

This is a brand identity created for Mary McCaskill Photography llc. The client requested something timeless, clean, and nostalgic. This is the final product of that request. Along with it, a brand styleguide was created to help the client stay true to her identity.

WORK 11


W O R K 1 1 - M A RY M C C A S K I L L P H O T O G R A P G Y

5 4

HOUSE OF THE RISING SUNA TYPOGRAPHIC STUDY

This was a project for Advanced Typography. The objective was to set type on a folded piece of paper. I chose to encapsulate the song House of the Rising Sun by The Doors. I thought it would be an interesting concept to format the type into a fortune teller, because the song deals with fate and choices. Each tab opens to reveal a vice (gambling, drinking, etc) and then further opens to reveal your death (hanging, electric chair, bullet, etc).

WORK 12


W O R K 1 2 - H O U S E O F T H E R I S I N G S U N

5 8

IMAGINATIONCHILD ADVOCACY CENTER PROMOTIONAL VIDEO

A video created to increase donorship for the CAC. The goal was to allow them to enter a child’s imagination and see from the perspective of a child who had bad times, entered the CAC, and went on to know things will be okay.

WORK 13


W O R K 1 3 - I M A G I N AT I O N

6 0

HEALTHY UNDER PRESSUREA BRAND IDENTITY

This is a brand identity created for the podcast Healthy Under Preassure, which deals with the tribulations of staying fit while maintaining a professional lifestyle. The client wanted something that would catch the eye and remain relevant for a long time. I thought this suited the tone quite well, establishing bright and healthy visual communication with it’s podcast viewers.

Please feel free to support HUP at HealthyUnderPressure.com

WORK 14


W O R K 1 1 - H E A LT H Y U N D E R P R E S S U R E

lambrecht book (aug 2015)

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