LANDMARK GROUPLeading retail conglomerate in

the Middle East & India

S.ANUSHADURGA KINGER

CHAIRMAN

Mr. MICKY JAGTIANI "At Landmark Group, our statement

of purpose is 'Creating exceptional value for all lives we touch'. This is as true today as it was in 1973, when we started with Babyshop in Bahrain.

Opened first store in Bahrain, 1973 Started LIFE Trust, an NGO which

works in collaboration with the government in India, 2000

PHILOSOPHY & VALUES

Core values

Passion for excellence Integrity in everything we do Empowering people to strive and

deliver Adapting to changing market and

consumer needs The Landmark Group provides value-

driven product range for the entire family through a diverse portfolio of core retail brands:

KEY STRENGTHS

Turnover of USD 3.8 billion Growth at a CAGR of 25% Presence in 15 countries 13.4 million sq. ft. of retail space Over 31,000 employees 23 Brands, 971 outlets worldwide

GROWTH

The Landmark Group has grown consistently in every market condition displaying stability of performance and high value for our customers across the globe.

Business1. Large and diversified retail

formats with anchor stores in major malls

2. Core businesses successfully developed in-house are now category leaders

3. Investment in research and development enabling constant innovation

4. Well funded and strong financial discipline

Logistics1. Efficient supply chain management2. Competitive global sourcing capabilities3. State-of-the-art IT systems and solutions4. Largest importer of non-food items in the Middle

East handling over 50,000 TEU's per annum

Operations5. Cost efficient operations and optimum use of

resources6. Formidable and extensive customer loyalty

programm

People7. Decentralised decision making teams with hands-

on management capability8. Continuous investment in human resource

development and training

BUSINESSES

As one of the largest retail conglomerates in the Middle East and India, the Landmark Group has a diverse portfolio of retail and hospitality brands.

1. Retail brands (16)2. Hospitality brands (6)3. Mall management (1)

RETAIL

HOME CENTREKey Facts Year of Inception - 1995 Origin - Sharjah, UAE Stores - 57 Retail Space-

2,690,643 sq. ft Home Centre product range spans

furniture, homeware & accessories for the living, bedrooms, dining, Kids, Outdoors & Home Office Segments.

Home Centre has recently been awarded the Superbrand Status for 2010 across 2 key markets in the Middle East

CENTRE POINT

Key Facts

Year of Inception - 2005 Origin - Kuwait Stores - 65 Retail Space- 3.3 million sq. ft.

Centrepoint is a one stop shopping destination, with Babyshop, Splash, Lifestyle, Shoe Mart and more recently Beautybay under one roof. Centrepoint has become the 1st choice shopping destination for the whole family across the Middle East.

The most visible benefit of this convergence has been the enhanced design and stimulating shopping experience for consumers.

BABYSHOP

Key Facts Year of Inception - 1973 Origin - Bahrain Stores - 109 Retail Space-

1.5 million sq. ft.

Babyshop is a concept store specializing in toys, fashion clothing, baby basics, nursery furniture and much more for newborn babies, toddlers and children up to 16 years

The chain's international brands includes Lee cooper, Barbie, Disney, Graco, Ferrari (cycles and car seat), Maclaren (car seats), Maui & Sons, Fisher Price, Little Tikes, Peg Perego and several others and  also has its own in-house brands named Juniors, Giggles and Gear.

SPLASH

Key Facts Year of Inception - 1993 Origin - Sharjah, U.A.E. Stores - 118 Retail Space- 1.3 million sq. ft Splash is a leading high street fashion retailer in the Middle

East and showcases popular collections for men, women and teens with a wide offering of fashion apparel and accessories to suit its customer's every lifestyle need.

Splash has carved a niche for itself as one of the most successful local players in the Middle East's high-street fashion category. The core philosophy that drives Splash, and the dynamic team that makes the brand, is that youth is nothing but a frame of mind.

SHOE MART

Key Facts Year of Inception - 1990 Origin - UAE Stores - 88 Retail Space- 900,000 sq. ft. Shoe Mart, the largest footwear and

accessories retail chain in the Middle East offers a range of affordable, world - class brands for men, women and children.

Along with a spoilt-for-choice range in trendy footwear for all ages, it also offer an array of alluring accessories including handbags, belts, jewelry, school bags, and a selection of shoe care products.

LIFESTYLE

Key Facts Year of Inception - 1998 Origin - UAE Stores - 80 Retail Space- 700,000 sq. ft. Lifestyle, a well-defined retail concept, offers a

wide range of exclusive products from home décor, furnishing, lighting and bath décor to makeup, perfumes, fashion accessories, bags, spa products and teen gifts.

Lifestyle continues to grow its business rapidly across the region. Offering a range that truly reflects her feminity, style and passions, at Lifestyle, a woman knows that 'It's all about her'.

BEAUTYBAY

Key Facts Year of Inception - 2009 Origin - UAE Stores - 15 Retail Space- 43,000 sq. ft. Beautybay offers one stop shopping for

value and luxury fragrances, cosmetics, skincare, hair care, bath and body care and beauty accessories.

Located at selected Centrepoint destination stores, Beautybay stores have in-house fragrance consultants, professional make-up artists, and skin-care specialists for all your beauty advice and care.

ICONIC

Key Facts Year of Inception - 2010 Origin - UAE Stores - 1 Retail Space- 70,000 sq. ft. Iconic is a brand new fashion/lifestyle retail

concept of the Landmark Group. Pioneering the concept of high - street to

Bridge brands, Iconic's fashion section has over 130 brands with over 70 niche and cult brands available for the first time in the UAE. With an eye firmly on the future, Iconic is built on the time tested Landmark Group's promise of value.

Q HOME DÉCOR

Key Facts Year of Inception - 2006 Origin - UAE Stores - 5 Retail Space- 110,000 sq. ft.

Q Home Décor is a network of luxury furnishings stores in Dubai, Abu Dhabi, Al Ain and Bahrain, specializing in classic, contemporary and eclectic furniture and home accessories.

For Q Home Décor, the goal is to offer outstanding shopping experiences and luxury furnishings, combining beauty of detail, form and function with remarkable value.

MAX

Key Facts Year of Inception - 2004 Origin - UAE Stores - 114 Retail Space- 2.15 million sq. ft. Max, the largest value fashion retailer in the Middle East

offers fashion clothing, footwear, accessories and household products at amazing value, all under one roof.

With stores that typically measures between 18,000 to 30,000 sq. ft., Max retails private label clothing for men, women and children as well as footwear and home.

A good shopping experience with fashionable products at great value is an assurance that translates into making customers "Look good, Feel good" with Max.

SHOEXPRESS

Key Facts Year of Inception - 2009 Origin - UAE Stores - 21 Retail Space- 125,000 sq. ft. Shoexpress represents a true value experience, offering

a wonderful assortment of footwear and accessories at truly unbelievable prices.

Shoexpress store design & concept is fresh, attractive and very efficient in its approach. The Shoexpress open stock concept is known as the rack room system.

EMAX

Key Facts Year of Inception - 2005 Origin - UAE Stores - 19 Retail Space-

0.5 million sq. ft. Emax is the fastest growing electronics

retail chain in the Middle East Pioneering the 'Big Box' concept, this one-

stop-shop of innovation and benchmark excellence in customer care, convenience and retail distinction is set to reach over 30 stores by the end of 2010.

LIFESTYLE DEPARTMENT STORES

Key Facts Year of Inception - 1999 Origin - India Stores - 21 Retail Space- 1.1 million sq. ft. Lifestyle entered in India in 1999 and in a little over a

decade has come to be recognized amongst leading retail companies in the country.

Positioned as a trendy, young, colorful and vibrant store, Lifestyle offers consumers not just the ease of shopping but also provides for an enjoyable shopping experience.

The Inner Circle - Landmark Group's Loyalty program allows members to enjoy exclusive benefits and privileges such as reward points and exciting offers.

SPAR HYPERMARKETS

Key Facts Year of Inception - 2007 Stores - 5 Retail Space- 253,000 sq. ft. Spar is the world's largest independent food retail chain

present with 13,785 stores present in 37 countries. The company, headquartered in Amsterdam, was

established in 1932 and has annual revenue of USD 42 billion.

Spar Hypermarkets and supermarkets in India is the result of a license agreement between the Landmark Group's Max Hypermarkets India Pvt. Ltd. and Spar International.

Spar currently has three stores in Bangalore and one each in Hyderabad and Mangalore.

LANDMARK INTERNATIONAL

Key Facts Year of Inception - 2005 Origin - UAE Stores - 85 Total retail space: 550,000 sq. ft. Landmark International was established in 2005

to focus on managing and growing Landmark Group's portfolio of international brands in the Middle East and North Africa. The business operates 4 international brands; New Look, Reiss, Koton and Aftershock across 6 countries.

INTERNATIONAL FOOTWEAR DIVISION

Key Facts• Year of Inception - 2002• Origin - UAE• Stores - 110• Brands - 14

With the Group's distinct advantage as the region's leading footwear retailer, the international franchise division of Shoe Mart has attracted some of the world's best brands within a short time.