language of social media
Post on 18-Oct-2014
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Discover the language of social media through the lens of Twitter.TRANSCRIPT
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Flickr: Jason HowieThe Language of Social Media
Sherrie Lee
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# @
postuploadshare
followtweetre-tweet
idk lol brb woot
macmillandictionary.com
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What is the primary purpose of social media?
To share and to be shared in return
Flickr: Emilio Quintana
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familia
r
misunderstood
Huh
?Inactiv
eW
here’s
Inst
agra
m?
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conversations news feed
share links networking
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First, find people
to follow
Flickr: Steve Garfield
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You see their tweets in your home feed/ timeline.
If they've marked their profile as “private”, they must accept you before you can see their Tweets.
What happens when you are "following" someone?
The reverse happens when someone is “following” you.
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Follow @orangecanton
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www.TweetFind.com
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Find the following to follow:
3 People
2 News
1 Interest
Twitter Task #1
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Twitter basics – symbols, letters and what they all mean.
@ DM RT #
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@ precedes a username or "handle" whenever you want that user to see a tweet.
@
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@username is a link to username’s Twitter profile
@
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I am learning about social media with @username1 and @username2
Mention
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2 reply 2 another Twitter user / include them in tweet, put “@” b4 their username.
Reply or @reply
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@username thanks for sharing that article, it was great!
Reply or @reply
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Thanks @username for sharing that article, it was great!
Reply or @reply
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If @ is 1st character in tweet, reply is shown 2 “username” + any1 following both of you.
Reply or @reply
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If @ is not 1st character, then tweet is shown to all of your followers + “username”
Reply or @reply
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Add a period before the username: .@username won first prize in our contest!
Public Reply – everyone can see!
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Pte comm btw 2 users. Use button or start with “D username” or “DM username”. You and username must follow each other.
DM - Direct Message
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Have a conversation with people
you are following on Twitter.
Twitter Task #2
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Marks keyword or topic, also used for humour. Click on #word to show all Tweets with #word.
# - hashtag
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Learning about Twitter at social media workshop with @newfriend. #LAworkshop
# - hashtag
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Re-posting another person’s tweet.Quick way to share information.“RT” gives credit to original poster.
RT - retweet
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RT @STcom Two women fined after being caught on camera for high-rise littering http://t.co/XyCWXa1K1i
RT - retweet
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Most tweets are re-tweets of updates in your timeline. To be “social”, add your comment/ compliment to the original tweet.
RT - retweet
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“Re-tweet” in twitter.com will automatically send it out. Copy and paste original text in a new message so you can add new text.
RT - retweet
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[ORIGINAL TWEET] How to tweet like a pro bit.ly/12hjklu [from @tweetexpert][Your RE-TWEET] Great article! RT @tweetexpert How to tweet like a pro bit.ly/12hjklu
RT - retweet
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[ORIGINAL TWEET] How to tweet like a pro bit.ly/12hjklu [from @tweetexpert][Your RE-TWEET] MT @tweetexpert I love this article on Twitter! bit.ly/12hjklu
MT – modified tweet
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[ORIGINAL TWEET] How to tweet like a pro bit.ly/12hjklu [from @tweetexpert][Your RE-TWEET] I love this article on Twitter! bit.ly/12hjklu (via @tweetexpert)
via @poster
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Don’t Plagiarise! Re-tweets should give credit to the poster (@username1) and to the originator of the tweet (@username2)
Re-tweets
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[ORIGINAL TWEET] How to tweet like a pro bit.ly/ 12hjklu by @tweetexpert [TWEETED by @orangecanton]
[Your RE-TWEET] Great Twitter advice from the experts! bit.ly/12hjklu by @tweetexpert via @orangecanton
Re-tweets
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1) Continue conversations or express your thoughts but this time add #LAworkshop at the
end of your tweet.
2) Re-tweet at least three tweets in your timeline adding your own comments.
3) Click on #LAworkshop to see what people are saying and who is at the workshop.
Twitter Task #3
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Check #LAworkshop now for a link to a great social media cheat sheet!
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Flickr: DonkeyHotey
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How are you tweeting?
http://geekandpoke.typepad.com/.shared/image.html?/photos/uncategorized/2008/07/13/genesis2.jpg By Oliver Widder, used under a Creative Commons Attribution-ShareAlike license: http://creativecommons.org/licenses/by-sa/3.0/
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Let’s see how Twitter users are using language
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Upload a photo. Don’t be an egg. Nobody wants to follow an egg.
Craft your bio. You can be serious, witty, but don’t be long-winded.
Twitter Tips – Your Account
Who’s counting followers?
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Flic
kr: P
rom
oBlo
g
Keep tweets short. Max 140 characters but aim for 120 so there is space to RT.
Use Twitter clients for easier re-tweeting, as well as integrating other
social media accounts.
Twitter Tips – Your Tweets
Try HootSuite, Seesmic, Tweetdeck
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How To Write The Perfect Tweet - AllTwitter http://bit.ly/1cpdzMH
The Perfect Tweet
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Maximum readabilityMaximum retweetabilityTry these 3 tips
The Perfect Tweet
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Take the time to craft your tweet accurately and pleasingly.
The Perfect Tweet #1
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Just so fed up with the bad news on #sghaze. Can you stop complaining?!?
Gloom and doom of #sghaze surround us but we can get through this together!
The Perfect Tweet #1
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Read before you RT. Modify headline as you wish. Share discriminately.
The Perfect Tweet #2
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Check for correct spelling and punctuation.
The Perfect Tweet #3
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Flickr: juque
vs.
Language of Websites Language of Social Media
Now that you’re more familiar with tweeting, what’s the difference between the language of
websites and the language of social media?
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Websites
Social Media
Word countSearchability
SEO
Repeated key words Words = $
The right length
InformativeDirect
One way
Readability Short and sweet
Two way CreativeInformal
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Twitter = short form communication
Content + Context = Communication
To master Twitter, find your voice.
Dare to have a personality.
Be creative, get poetic!
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AlliterationRepetition of similar sound at the beginning of words
Better busy than bored
Keep tweets short, simple and sweet.
Fantastic fun in fantasy funland!
Your turn!Craft a tweet with 3 or 4 words in alliteration
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Flickr: BarbaraMae
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OnomatopoeiaNaming of a thing or action by a vocal imitation of the sound
Oof. Fell over in my heels.
BARK BARK BARK my neighbour’s dog BARK BARK BARK
Grrr. Burnt toast again.
Your turn!Craft a tweet with 1 or 2 onomatopoeias
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PersonificationRepresenting a thing or an object as person.
Please don’t die lappy! I need you so bad!
Meenie, I’m sorry I left you in the ladies. I will miss you!
Nothing comes between me and my Sam!
Your turn!Craft a tweet to include personification.
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Flickr: MR38
Flickr: Cedric Canard Flickr: Carlos Zavala
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OxymoronFigure of speech that combines normally contradictory terms
jumbo shrimp
extremely normal
common delicacy
Your turn! Craft a tweet that contains an oxymoron.
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NeologismA newly coined term made up of existing words
unfriend
twitterholic
bromance
Your turn! Craft a tweet that includes a newly coined term.
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Get creative with your tweets!
On your own or in pairs, compose tweets or RT with comments that contain the following:
Alliteration , Onomatopoeia, Personification, Oxymoron, Neologism
Remember to include #LAworkshop so we can track your tweets.
Twitter Task #4
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What are the dos and don’ts of using language in social media?
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short
hashtag
linksimages
acknowledge
gr8
meh
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jargoncomplain SHOUT
blab!!!!!
show off
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