last mile ym launching output
DESCRIPTION
Output of the regional LaunchingTRANSCRIPT
In Atlantic:
195RA
Last Mile Recruitment
I N P A C I F I C :
130RA
Last mile strategy
We can do it better and bigger!
Why Last Mile - Purpose
How Last Mile - Strategies
What Last Mile - Goals
Timelines (standard- daily )
Showcasing (GCPs)
Last Mile is a common initiative for all LCs to
recruit EPs in order to manage a huge volume
of XPs for Q4- Q1 and multiply the impact of
AIESEC in Southern Cone.
All LC activities must have a clear and concrete
impact on generating more experiences.
Why - Current
State
Planned RA Q3 Current RA Q3
139 - 77(AR) 56 (CO) 6 (UR) 73 - 43 (AR) 26 (CL) 4 (UR)
Planned RA Q4 Current RA Q4
233 – 136(AR) 76(CL) 21(UR) 119 - 56 (AR) 60 (CL) 3 (UR)
GAP:
180
GAP:
330 RA
Clearly it’s not OK
So why shall we go through the
last mile?
• To achieve our goals for 2012.
• To contribute to the growth of the region.
• To fulfill our promise in cooperations with other
countries.
• To leave a meaningful exchange pipeline for
incoming Ebs.
• To prove ourselves that we can do better
How -
Strategies
First steps
• Building Talent Capacity: member reallocation
based on the goals setting
• Area structure – breaking paradigms:
optimizing the area structure
And how do I structure my
area?
JD Based:
What is it? – When every member
has a defined job role and is only
working on aspecific task.
When to use? – When an LC is doing
a high volume of exchanges in the
particular programme.
Project Based:
What is it? – When an individual is
working on multiple things within a
project.
When to use? – When an LC is not
doing a high volume of exchanges in
the particular programme.
OGCDP
• Structure can be based on Projects, specific countries or universities the LC is present
in or wants to target or just JD Based depending on the peak.
• Duration of the team can be 3-6 months.
• In case of LCs with large volumes, it is advised to have someone responsible for
Preparation and Re-integration.
VP OGCDP
Project Manager
University Y
Project Manager
University X
Matching Coordination
oGCDP
JD based example for LC with high volume of
exchanges:
VP OGCDP
TL Raising TL
Matching TL
Delivery
Implementation Example
• LC Current State : LC 1
Actual OGX Pipeline: 8 members
Actual OGX Area Structure: Sales Coordination, MA Coordination and Promotion Coordination
Current RA: 10
GAP in Planned RA: 33
EXPECTED LAST MILE: 30
Universities in focus:
UNIV1– all products
UNIV2– Global Citizen Health
UNIV3 – Potential all products
Current Planned Strategy to November:
1. 3 seminars in UNI1
2. 1 Exchange Event
3. Global Citizen Health Promotion in UNI2
VPOGX
Promotion Coord.
Sales Coord. MA Coord.
1
2
3
• LC Planned State : LC1
OGX Pipeline: 15 members
OGX Area Structure: Project1, Project2, Project3, DeliveryCoordination
Running for: 36 RA
Structure:
New Planned Strategy and Timeline:
1. 3 seminars by week, by university and by product focus
2. Weekly phisycal sales in universities by project
3. Media based promotion – LC Engagement in social media
4. Announcements – Media appearances
VPOGX
Project1 (10RA) Project2 (20RA) Project3 (6RA) Delivery Coord.
1
2
3
The Timeline
The timelines in your LCs are recommended to be detailed and precise
(daily). They are going to be tracked on National and Local levels:
MC EB Support
• LCP Expectation Setting Meeting
• Last Mile Skype Meeting
• Weekly Goals Tracking – Integrated project tool
• Last Mile Reinforcement in LC Visits
What - Goals
Cluster Growth
Cluster Potential
Cluster Capacity
Sharing GCP
Let’s learn from one GCPs in the Southern Cone network:
• AIESEC in USM:
1) Market Segmentation: Focus on internships valid for the University and focus on
countries and International Cooperations negotiated for SCON
2) ER in OGX: Visits to career managers and department heads in order to sell the
Internships and ensure the validation for students.
3) Working as a Youth Market Corner: Early Campaing align with OGX- COMM ;
aligned with Global peaks .
4) EPs Contacted in a short period of time in order to make RA
5) Review Board / Selection Process: The system began with interventions in Classrooms
during the days Monday, Tuesday and Wednesday where they were invited to RB for
Thursdays and an RA Day on Saturday.
This was done for several weeks until the resource is exhausted and changed by
interventions in universities stands, but also by RB RA Day on Thursday and Saturday.
6) RA Process: The RA Day climbed the approved sheets in a room with computers,
contracts are signed and paid the fees.
• Keep in mind these questions:
–What are the opportunities that I see from this
GCP?
–What are the Challenges that made my entity
hard to implement?
“It’s about being relevant, not being
profitable”
Last Mile Recruitment
Make BIG Things
HAPPEN!