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YO LO HALBO! THE LANGUAGE OF
BUSINESS
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www.Three DogMarketing.com
Presented by:Nancy Sanders, MBA and Kristin Slice, MA
More than half of Facebook users (955 million) use a mobile device and log in every day.
More than 80 percent of businesses use social networks.
One in every 5 minutes online is spent on social networks.
www.Three DogMarketing.com
© 2012 Three Dog Marketing
Understanding and strategy are keys to success and effectiveness.
TODAY’S GOALS
Provide real action steps to strategically use digital marketing
strategies to build your business.
Plus, key strategies for successful Social Network Marketing™
campaigns.
© 2012 Three Dog Marketing
What is Social Network Marketing™?
Strategically building relationships with individuals
through interactive social media platforms.
What Social Network Marketing™ is NOT -
Another websiteSeries of postsOne-way conversationFast money makerMagic bulletHuge responsibility
80% of all small business owners/execs use social media
© 2012 Three Dog Marketing
Ask yourself…
Who is your target market?
How does social media support marketing and sales ?
What resources do you have?
What are your Social Network Marketing™ objectives?
Is your website EFFECTIVE?© 2012 Three Dog Marketing
© 2012 Three Dog Marketing
Step One – Create
• Create policy
• Create a Google Alert
• Install Google Analytics
• Create and optimize profiles and pages
• Create aggregator
• Establish goals
BASIC SNM™ STRATEGY
© 2012 Three Dog Marketing
Step Two – Build
• Connect to top 20 contacts
• Plug into your real life community
• Integrate into marketing
BASIC SNM™ STRATEGY
© 2012 Three Dog Marketing
THE POWER OF ENDURANCE
Small businesses with three or more years of experience in social media marketing are seeing the greatest results.
Those who commit at least 6 hours per week see significant rewards.
- Merchant Circle, 2012
© 2012 Three Dog Marketing
Step Three – Maintain and Adjust
• Create Communications Calendar
• Post regularly - education, value, relationship
• Login to each account
• Comment on posts and share expertise
• Respond to all comments
BASIC SNM™ STRATEGY
© 2012 Three Dog Marketing
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ADVANCED STRATEGIES AND TOOLS
Sales campaigns Video marketing Engagement Tools:
MashableMerchant CircleWordPress Mail ChimpSlideshare
© 2012 Three Dog Marketing
READY, AIM, SOCIALIZE!
Key Strategy – Claim your space (blog, video, Google places, Yelp)
Key Strategy – Who do you know?
Key Strategy – create/schedule posts
Leverage your content!
Get help.
© 2012 Three Dog Marketing
READY…AIM…SOCIALIZE!
Social Network MarketingTM
is a huge opportunity for your businesses.
Take your time - social media isn’t going away.
Use strategy, ask questions and get support.
Have fun! Show your personality!
SHOW YOUR PASSION! © 2012 Three Dog Marketing
Strategic - Authentic - Results
Connect with Three Dog Marketing Email: [email protected]: 602.476.4509Facebook: Facebook.com/ThreeDogMarketingTwitterTwitter.com/3dogmarketing
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