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E-commerce E-commerce 2014 2014 Kenneth C. Laudon Kenneth C. Laudon Carol Guercio Carol Guercio Traver Traver business. technology. society. tenth edition Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

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  • Chapter 1The Revolution Is Just BeginningCopyright 2014 Pearson Education, Inc. Publishing as Prentice Hall

    Copyright 2014 Pearson Education, Inc. Publishing as Prentice Hall

  • Birth of TechnologiesBirth of Cs (Computers)1837 (Charles Babbage - Father of Computer) Analytical Engine | mechanical computer1936- (Konrad Zuse ) | Z1 Computer (First Binary Computer) | mechanical computer1942 - AtanasoffBerry Computer(ABC) |first automatic electronic digital computer1975 -(Ed Roberts) Altair 8800 | First Micro or Personal Computer price $7501976 Apple I (Steve Wozniak) | Micro or Personal Computer price $666. 1976 to onward PCs , Laptop, Notebook, Netbook, Smart Phones, Handheld devices (PDA), Wearable Devices (Such is Google Glass) .

    Copyright 2014 Pearson Education, Inc. Publishing as Prentice HallSlide 1-*

    Copyright 2014 Pearson Education, Inc. Publishing as Prentice Hall

  • Birth of TechnologiesBirth of INTERNET1969 - Arpanet (Advanced Research Projects Agency Network). - A project which began in the Pentagon that year, called Arpanet. - that gave birth to the Internet protocolsIn 1969 ARPANET began with some military computers in the pentagon - Purpose is to survive nuclear attack. ( Wrong Theory)Building a global Communication Network. (Wrong Theory)Bob Taylor, the Pentagon official who was in charge of the Pentagon's Advanced Research Projects Agency Network (or Arpanet) program, insists that the purpose was not military, but scientific.(Correct Theory)Arpanet was about time-sharing. Time sharing tried to make it possible for research institutions to use the processing power of other institutions computers when they had large calculations to do that required more power Modern Example : Intels Progress Thru Processors (A Facebook App). 1972, ARPANET Publically demonstrated this system (Network) for the first time in International Computer Communication Conference. (Washington DC)

    Copyright 2014 Pearson Education, Inc. Publishing as Prentice HallSlide 1-*Fact: - Internetworking to - InternetICANN? 1998ISPs?

    Copyright 2014 Pearson Education, Inc. Publishing as Prentice Hall

  • Birth of TechnologiesBirth of WWW (WEB)A graduate ofOxfordUniversity, Tim Berners-Lee, a British scientist at CERN (European Organization for Nuclear Research) invented the World Wide Web (WWW) in 1989.The web was originally conceived and developed to meet the demand for automatic information-sharing between scientists in universities and institutes around the world.On 30 April 1993 CERN put the World Wide Web software in the public domain.http://info.cern.ch/ | Browse the first websitehttp://line-mode.cern.ch/ | Line Wise First Browser

    Copyright 2014 Pearson Education, Inc. Publishing as Prentice HallSlide 1-*

    Copyright 2014 Pearson Education, Inc. Publishing as Prentice Hall

  • COMMERCE

    Commerce refers to all the activities* the purchase and sales of goods or services.*Marketing, payment, fulfillment, customer service

    Copyright 2014 Pearson Education, Inc. Publishing as Prentice HallSlide 1-*

    Copyright 2014 Pearson Education, Inc. Publishing as Prentice Hall

  • E Revolution in CommerceFirst (approx-20 years) years of e-commerceJust the beginningRapid growth and changeTechnologies continue to evolve at exponential ratesDisruptive business changeNew opportunitiesCopyright 2014 Pearson Education, Inc. Publishing as Prentice HallSlide 1-*

    Copyright 2014 Pearson Education, Inc. Publishing as Prentice Hall

  • What Is E-commerce? Use of Internet and Web to transact businessUsing of Computers, Internet and web to transact business. More formally:Digitally enabled commercial transactions between and among organizations and individualsCopyright 2014 Pearson Education, Inc. Publishing as Prentice HallSlide 1-*

    Copyright 2014 Pearson Education, Inc. Publishing as Prentice Hall

  • E-commerce vs. E-businessE-business:Digital enabling of transactions and processes within a firm, involving information systems under firms control.Example: Banking System, customer relationship management systems, web conferencing among business entities. Copyright 2014 Pearson Education, Inc. Publishing as Prentice HallSlide 1-*

    Copyright 2014 Pearson Education, Inc. Publishing as Prentice Hall

  • E-Commerce vs E-BusinessCopyright 2014 Pearson Education, Inc. Publishing as Prentice HallSlide 1-*

    Copyright 2014 Pearson Education, Inc. Publishing as Prentice Hall

  • E-commerce vs. E-businessIn practice, e-business is more than just e-commerce. While e-business refers to more strategic focus with an emphasis on the functions that occur using electronic capabilities. e-commerce is a subset of an overall e-business strategy.

    E-commerce seeks to add revenue streams using the World Wide Web or the Internet to build and enhance relationships with clients and partners and to improve efficiency.

    Copyright 2014 Pearson Education, Inc. Publishing as Prentice HallSlide 1-*

    Copyright 2014 Pearson Education, Inc. Publishing as Prentice Hall

  • Why Study E-commerce?E-commerce technology is different, more powerful than previous technologiesE-commerce brings fundamental changes to commerceTraditional commerce:Consumer as passive (inactive) targetsMass-marketing drivenSales-force drivenFixed pricesInformation asymmetryCopyright 2014 Pearson Education, Inc. Publishing as Prentice HallSlide 1-*

    Copyright 2014 Pearson Education, Inc. Publishing as Prentice Hall

  • 2013 Hailey*

    Copyright 2014 Pearson Education, Inc. Publishing as Prentice Hall

    *****