laugh, sing and eat like a pig
DESCRIPTION
PresentatioTRANSCRIPT
![Page 1: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/1.jpg)
Laugh, Sing, and Eat Like a Pig
E-Patient Connections 2010
![Page 2: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/2.jpg)
![Page 3: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/3.jpg)
Revisiting 2010 Trends: How Did We Do?
1. Regulatory Bodies & 21st Century
2. Value Add Beyond the Pill
3. Technology for Reps
4. Mobile Health Apps CRM
5. Multidisciplinary Solution Teams
6. Data & Intelligence
7. Patient & HCP Online Usage
8. Embracement of Piloting
9. Technology & Marketing Challenges
10. Social Media
![Page 4: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/4.jpg)
Value Add Beyond the Pill
![Page 5: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/5.jpg)
Our Definition:
Increasing the value proposition of the pharma brand by helping patients become more engaged in their health.
Defining Value Add Beyond the Pill
![Page 6: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/6.jpg)
Need for Blended Support
Answering the Patient Need
![Page 7: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/7.jpg)
2011 Digital Opportunities in mHealth
• Most brands have made some investment in support programs but as we move into 2011 and beyond, there are some great new digital opportunities to watch (mHealth)
![Page 8: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/8.jpg)
Mobile Nearing Inflection Point
![Page 9: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/9.jpg)
Integration of Wireless Health Devices
![Page 10: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/10.jpg)
Practical Examples: Discussion Tomorrow
1 2
![Page 11: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/11.jpg)
Evolution of Data & Tracking
• This will culminate in data driven support programs that provide 24/7 support… a big change from historical tracking efforts
Point in Time Tracking Longitudinal Tracking
BMI Change Over Time
34.5
35
35.5
36
36.5
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69
DAYS
BM
I
BMI Change Over Time
34.5
35
35.5
36
36.5
37
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69
DAYS
BM
I
Day 1
Day 30
Day 60
Better Data Leads to Better Understanding…
![Page 12: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/12.jpg)
2011: Blend of Technologies
Wireless Health
Devices
User Monitoring Interfaces
Next Generation of Patient Support Programs
![Page 13: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/13.jpg)
Where to Start?
![Page 14: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/14.jpg)
Your Agency Needs to Understands the Space
Not just mobile, it’s mHealth:
• Fair balance on small screen• Consistency of presentation across
devices • Potential FDA 510k territory• And more…
![Page 15: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/15.jpg)
We Need Actionable Insights into e-Patients
Understanding e-Patients:
• We need to understand the e-Patient perspective so that we can develop compelling programs that work
![Page 16: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/16.jpg)
Klick’s Partnership with e-Patient Dave
Learning from e-Patient Dave:
• We’ve had the pleasure of partnering with one of the leaders in this space
• He has shaped the development of our programs and provided candid input into what works and what doesn’t
![Page 17: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/17.jpg)
One patient’s true story:
How an Empowered Patient Beat Stage IV Cancer(and what healthcare can learn from it)
“e-Patient Dave” deBronkart @ePatientDave
e-Patient Connections 2010
![Page 18: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/18.jpg)
The Incidental FindingRoutine shoulder x-ray, Jan. 2, 2007
“Your shoulder will be fine … but there’s something in your lung”
The shadow was a golf-ball size tumor: kidney cancer that had spread throughout the body
![Page 19: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/19.jpg)
“Textbook” Stage IV,Grade 4
Renal CellCarcinoma
My lesions matched this illustration of Stage 4 RCC on Proleukin.com, with many more.
Median survival time was 24 weeks after diagnosis; I was on the way out.
![Page 20: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/20.jpg)
E-Patient Activity 1An e-Patient online:
Researching my condition
![Page 21: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/21.jpg)
Laugh!
![Page 22: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/22.jpg)
Sing!
![Page 23: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/23.jpg)
Eat Like a Pig!
![Page 24: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/24.jpg)
An e-Patient online:“My doctor prescribed ACOR”
(Community of my patient peers)
![Page 25: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/25.jpg)
An e-Patient online:My own social support network(CaringBridge.org - family and friends - journal &
guestbook)
![Page 26: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/26.jpg)
Reading (and sharing) my hospital data online
An e-Patient online:
![Page 27: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/27.jpg)
Finally, a Symptom (6 weeks post-x-ray)
![Page 28: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/28.jpg)
Surgery and Interleukin worked.
Target Lesion 1 – Left Upper Lobe
Baseline: 39x43 mm
50 weeks: 20x12 mm
![Page 29: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/29.jpg)
Booyea!
![Page 30: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/30.jpg)
Pay it forward.Start a blog, to teach.
![Page 31: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/31.jpg)
e-Patients.net founderTom Ferguson MD 1944-2006
Equipped
Engaged
Empowered
Enabled”
Doc Tom said,
“e-Patients are
![Page 32: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/32.jpg)
Using Social Media to share info with other
patients Driven by patient questions in my
ACOR community
My idea, not the hospital’s
Cost to hospital: $0
•Production values: not so hot… but:
•Authenticity: 100%
![Page 33: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/33.jpg)
![Page 34: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/34.jpg)
Me? An indicator of the future??
Who’s getting online:
1989: Me (CompuServe sysop)2009: 83% of US adults (Pew)
Who’s romancing online:
1999: I met my wife (Match.com)
2009: One in eight weddingsin the U.S. met online
Honeymoon in Paris, a year later
![Page 35: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/35.jpg)
A lot’s changedin 11 months.
Since e-Patient Connections October 2009
![Page 36: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/36.jpg)
![Page 37: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/37.jpg)
The meme is booming.Google hit counts tell the story
2007 2008 2009 2010 (9 mo) -
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
E-patientParticipatory medicinePatient empowermentPatient engagement?
![Page 38: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/38.jpg)
The meme is booming.Google hit counts tell the story
2007 2008 2009 2010 (9 mo) -
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
E-patientParticipatory medicinePatient empowermentPatient engagement
The meme is booming.Google hit counts tell the story
![Page 39: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/39.jpg)
2010: World Domination begins
May: World Congress on IT, Amsterdam
June: Health 2.0 Paris
July: 56 page supplement in Diario Medico
November: Medicine 2.0, Holland
![Page 40: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/40.jpg)
Diario MedicoJuly 2010
• World’s largest Spanish language medical newspaper
• 56 page supplement “The new health and the new patients of Web 2.0”
• Familiar e-patient faces from North America – and new ones, overseas
![Page 41: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/41.jpg)
Introducing: the Spanish edition of the e-Patient White Paper
From “How they can help us heal healthcare”
to “Como nos pueden ayudar a sanar la sanidad”
![Page 42: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/42.jpg)
Conferences with significant patient
participation2009Medicine 2.0
e-Patient Connections
2010e-Patient Connections
Medicine 2.0Health 2.0 Paris (April)
Health 2.0 DC (June)Health 2.0 SF (October)
(with stipend)
Institute for Healthcare Improvement Forum
(December) (with stipend)
![Page 43: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/43.jpg)
External Drivers of Patient & Family
EngagementOpenNotes project
Robert Wood Johnson Foundation
US$40 billion in incentives to encourage EMR adoption
“Meaningful Use” rules require proving patient and family engagement
Long term impact: 2011 to 2015
![Page 44: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/44.jpg)
Two major Health Affairs articles on
Kaiser results from patient engagement
20092004 – 2007: total office visits -26%
Primary office visits -25.3%Specialty care office visits -21.5%
Scheduled telephone visits increased eightfold
July 2010 – use of EMR by chronics yields:2 to 6.5 point improvements in glycemic, cholesterol and blood
pressure screening and control.
![Page 45: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/45.jpg)
Evidence:Engaged patients do better.
![Page 46: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/46.jpg)
This will drive $ incentivesfor behavior change.
![Page 47: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/47.jpg)
Will you be involved?
![Page 48: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/48.jpg)
Will you know how it works?
![Page 49: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/49.jpg)
Will you know how to engage patients
and help them change behavior?
![Page 50: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/50.jpg)
It’s real.We’re talking.
![Page 51: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/51.jpg)
Cluetrain Manifesto, 1999: “Markets are
Conversations”The old marketing funnel: (Graphics by Forrester)
Social media makes it
multivariate and
non-linear
![Page 52: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/52.jpg)
![Page 53: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/53.jpg)
![Page 54: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/54.jpg)
![Page 55: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/55.jpg)
![Page 56: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/56.jpg)
Don’t be clueless.Jump in.
![Page 57: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/57.jpg)
You can no longer say thatdoctors are distant
and patients are passive
or that healthcare
is failing.
![Page 58: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/58.jpg)
One patient’s true story:How an Empowered Patient Beat Stage IV Cancer
(and what healthcare can learn from it)
“e-Patient Dave” deBronkart @ePatientDave
e-Patient Connections 2010 Book signings in theKlick Pharma booth
![Page 59: Laugh, Sing and Eat Like a Pig](https://reader035.vdocuments.net/reader035/viewer/2022062512/554b2b36b4c905da088b4be2/html5/thumbnails/59.jpg)
Thank You
Digital Strategy • Experience Design • Data & Technology • Online Media klickpharma.com | 1 877
885 9957