laurameroni design, “be different be unique”, on elle decoration

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Laurameroni Design on Elle Decoration, the world’s leading homes magazine. Laurameroni design, art, architecture: from doors and items in carved wood and wrought metal to brass and copper lamps. Its claim is “Be different Be unique”. Laurameroni Design su Elle Decoration, la rivista sulle case leader al mondo. Laurameroni design, arte, architettura: dalle porte e mobili in legno scolpito e metallo lavorato alle lampade in ottone e rame. Il claim dell’azienda è “Be different Be unique”. Laurameroni website: http://www.laurameroni.com

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Page 1: Laurameroni Design, “Be different Be unique”, on Elle Decoration
Page 2: Laurameroni Design, “Be different Be unique”, on Elle Decoration

106

ECORATION-OVEMBER 2012

Style31 Buy ofthe month Bespoke animal- 75

shaped cushions by Silken Favours 7733 Style news Hot shops, expert advice

and what to buy right now 8853 Best buys Contrast wood and marble

pieces for a pared-back naturallook 9360 Palette A woodland scheme of warm

autumnal shades and textures 9865 COVER STORY

Easyupdates Experimentwith colourful 101tiles to create bold, practical patterns

106

112

LivìngThe big idea Inspiring moodboardsLiving news Things to make both youand your home feel greatIn conversation with PernettePerriand on her mother's design legacyAt home with Design couple PetraJanssen and Edwin VolleberghHome front The joy of writìng. hastechnology usurped pen and paper?COVER STORY

Report Is it possible to combinebeloved pets with a beautiftù home?Style steal Play around with pixel-sharpgraphic prints and tropical fabricsBooks Ourpickofthe bestanimal tomes

SUBSCRIBEREXCLUSIVE!ToreceiveELLE Decoration'sbespoke cover editions,subscribe on page 21.

Now115 Need to know Tim Walker's madcap

magical photography exhibition117 Hot list Fab things to see, read and do127 C O V E R S T O R Y

Report We visit four manufacturers whoare flying the fìag for great British design

132 Design hero Ferdinand Kramer, Germanpioneer of flat -pack furniture

Lighting Special135 COVER STORY

Lighting specialOur 16-page guide to the latest trends,plus expert advice and smart buys

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Page 3: Laurameroni Design, “Be different Be unique”, on Elle Decoration

E L L EDECORATION

Michelle OgundehinEDITOR-IN-CHIEF

Editor'sOffice [email protected]

Deputy Editor/ProduetionDireetor RachelWard (020 75342516)Features Director AmyBradford (020 75342524)Homes Director TessaPearson (020 75342512) DeputyChief Sub Editor Jo Cau)kett (020 75342519)

ShoppingEditor EmmaKay (020 75342527) FocusEditor AlexKristal ActingFoeus Editor HannahBort(020 75342512)ShoppingAssistant EriaSainio Sub Editor SarahMorgan (020 75345343)

Homes/Focus Intern MariaSobrino (0207534 2515)ShoppingIntern NaomiShedden (020 75342528)ManagingEditor Andrew Falconer (020 75342558)

Associate Features Editor EmmaLove Associate Editors Claire Barrett, SarahSladeContributingStylists Chiara DiPinto, Arianna LeiliMami,Suzanne Stankus,AmandaSmith

ARTPhotography Direetor FloraBathurst ActingPhotography Direetor HayleyCaradoc- Hodgkins (0207534 2530)

Photography Intern James Williams (020 75342513)Senior ArtEditor Dani Golfieri (020 75342521)ArtEditor KatherineMaccelari (0207534 2518)

MeribethParkerGROUP PUBLlSHING DIRECTOR

Publisher'sAssistant CatherinePi!e (020 74395568)

ADVERTISINGSales Direetor Jacqui Greaves (020 74395273)AdvertisingDirector Christopher Daunt (020 74395175)

AdvertisingManager LauraStubben (0207439 5355) ClassifiedSales Executive FionaWallace (020 79274500)DirectorofHearstMagazines DirectCameron Dunn Regional Sales Danielle Sewell(0161962 9254)

HEARST MAGAZINES UK72BroadwiekStreet, LondonW1F9EP (www.elledecoration.co.uk)

AlI editorial enquiries [email protected] ArnaudDePuyfontaine ChiefOperatingOffieer AnnaJones FinancialDireetor AndyHumphries

ELLEDecorationis published byHEARSTMAGAZINESUKa tradingname ofTHENATIONALMAGAZINECOMPANYLIMITED

PRODUCTIONProduetionDireetor JohnHughes (020 74395200) ProduetionManager Stephen Osborne (020 74395414)

Produetion Coordinator CariLatter (0207439 5402)

CIRCULATION & MARKETINGNew Business DevelopmentDireetor SharonDouglas

Brand MarketingDireetor ReidHolland HeadofNewstrade Marketing Piers TooleyHead ofSubseription and Direet Marketing TamsinLarcombe HeadofBrand and Customer Enterprise SharonHunter

Senior PromotionsExeeutive KarenSharp Senior DireetMarketingExeeutive KatieSmith (020 74395236)Senior BrandManager AoibheannFoley(0207439 5046) Brand Communieations Manager Laura Mulvaney

Advertising, Planning andMarketingManager Jane Farmery(020 74395466)Researeh andConsumer InsightManager Sarah Guest (020 74395596)

Researeh andAdvertisingMarketingExeeutive Kristina Carus (020 74395545)Senior Consumer Sales Exeeutive LyndsayMacdonald (020 74395301)

LAGARDERE ACTIVETheELLEandELLEDECORATIONtrademarksandlogosareownedinCanadabyFrance-CanadaEditionsetPublications,Inc.andin the restoftheworld byHachetteFilipacchi

Presse(France),eachLAGARDEREACTIVEGroupcompanies.ELLEandELLEDecorationareusedunderlicensefromthetrademarkowners.CEOLagardèreActive Denis Olivennes CEOFreneh& InternationaI MagazinePublishingDivisionsofLagardèreActive BrunoLesouef

Executive VieePresidentInternationaIFrancois Coruzzi InternationaICommerciaIDirector NellyStreichenberger BrandManagementofELLEValerie Toranian,Franck Espiasse InternationaIDirectorofELLEValeriaBessolo Llopiz Brand ManagementofELLE Decoration SylviedeChiree, Philippe Khyr

DirectorofEditorial Co-Productions andInternationaIDirectorofELLE Decoration Cristina RomeroDirectorofInternationaI PublishingLicenses &Syndication MickaelBerret PrintSyndication TeamManager Mathi!de desNoes

CoordinatorMarionMagis DigitaISyndicationCoordinatorSamiaBabaci

Backissues &subscriptionsHearst Magazines UK,TowerHouse, SovereignPark, Market Harborough, Leicestershire LE169EF.

To orderorrenewasubscription, Tel:01858438846 or Fax:01858461739.For anyother subscription enquiries, Tel:01858438880 oremai!: [email protected] Fri 8am-9pm; Sat8am-4pm.

Standard rates for 12issues:UKll49.20 Eire & EuropeAirmailll55 USAll65RestOfThe Worldll75. Seep2lfor special offers.

PRINTEDBYPolestar, Wakefield DISTRIBUTIONMarketforce, King'sReach Tower,StamfordSt, London SE19LSTel:020 76333333 Fax:020 76333577(www.marketforce.co.uk)

DECEMBERISSUEON SALEOCTOBER 31, 2012

H E A R ST magazines I UK •N~tionel Maga ••"", Company

EmmaKayProfession Shopping editorAboutArecentaddition to theELLE Decoration team, Emmaedits our Style News pages (p33) andstyled this month's Best Buys (p53)Design hero Robin Day

Interiors style Sentimental. I have a picture on mywall that was awedding presentto mymum and dadDream buy Abathroom in Salvatori marblePerfeet day Sunday brunch with my boyfriend atBanner's in Crouch End, followed bythe papers andan afternoon nap with Monster, my cat. Bliss

This month's contributorsOlivia GregoryProfession Stylist, creative directorFeaturePrint Works, p106Favourite colour Green: viridian,emerald, mint, sea, glass and oliveFavourite design objeet The'Tropicalia' chair by Patricia Urquiola

for Moroso. I love its multi-coloured woven threadsDesign heroes Rosita Missoni and Paola NavoneFavourite city Havana, Cuba, for its beautifulpatinated hues and diverse architectural stylesPerfeet day Aswim in the ocean and aglass of coconutwater, then live musie and dancing bymoonIight

Olivier AmsellemProfession PhotographerFeature In Conversation With, p88Design heroes Perriand, Prouvé,J eanneret and Le Corbusier; I alsolike Serge ManzonMost precious possession My eyes

Perfeet day Atrip out with my kids to hunt forcuriosities in antique shops, seasonal food at acharmìng restaurant, avisit to agallery, and finally anapéritifwith friends before going to a football matchDream destination Anywhere that I could lookat art in galleries and architecture on the street

14 EllEDECORATION.CO.UK NOVEMBER 2012

Page 4: Laurameroni Design, “Be different Be unique”, on Elle Decoration