law, as a marketing tool. e-commerce & legal

E-Commerce & Legal aspects BY Matthias DOBBELAERE

(PARTNER AT LEGAL FIRM dejuristen / lesjuristes) +

(ICT-JURIST FOR BECOMMERCE) + (BOARD MEMBER FEWEB)

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

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deJuristen

OR: HOW TO PROFIT FROM LAW?

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+ CONTENTS

INTELLECTUAL PROPERTY SOCIAL & BLOGGING

+ Question?

PRIVACY

TRAINING

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COOKIES

INFORMATION TERMS & CONDITIONS

Intellectual Property: Why Should I Care?

COPYRIGHT & TRADEMARKS


YOURS

TO TAKE? copyright on the web.

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CHECK WITH WEBDEVELOPER.

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(!) CRUCIAL:

TRANSFER OF IP RIGHTS

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HOW DO I inform MY visitors?

INFORMATION, INFORMATION


INFORM YOUR VISITOR AND BE

TRANSPARENT.

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LEGAL OBLIGATIONS.

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DON’T BE EVIL.

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Terms and Conditions - Say what?

Deliver great work. Get paid for results.


MAINLY RELEVANT FOR B2C.

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RIGHT OF WITHDRAWAL.

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CRUCIAL CLAUSE = €.

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HOW DO YOU MENTION THIS?

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1. SEPARATE BUTTON ON SITE

“WITHDRAWAL”.

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2. IN E-MAIL:

BOLD AND FRAMED IN.

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IF NOT? 3 MONTHS withdrawal.

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BUT THERE ARE EXCEPTIONS.

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PAY IN ADVANCE?

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LIABILITY PARCEL IS LOST OR STOLEN.

SO, WHAT NOW?

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PERIOD OF DELIVERY.

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LEGAL VS. BUSINESS.

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DELIVER AS PROMISED.

AND EXACTLY AS PROMISED.

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DON’T FORGET THE PRICE TAG.

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VALUE ADDED TAX.

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AND HANDLING AND DELIVERY FEES?

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INFORM BEFORE CHECKOUT.

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T&C ENDLESS PoSSIBILITIES.

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BY THE WAY: GET A QUALITY LABEL (BECOMMERCE / mylabel).

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MY VISITORS, I know all about them.

PRIVACY


I've never looked through a keyhole

without finding someone was looking back.

Judy GARLAND.

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PRIVACY HANDLE WITH CARE.

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SELLING ID DATA?

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E-MAIL MARKETING. ANY RULES?

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SOCIAL EVERYWHERE.

BLOGGING & SOCIAL MEDIA


GREAT TOOLS.

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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX

DRAFT A SPECIFIC PRIVACY

STATEMENT FOR YOUR PAGE.

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PLAY NICE WITH PAID CONTENT.

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AGAIN: TRANSPARENCY IS KEY.

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CAUTION WITH FACEBOOK CONTESTS.

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CREATE A SEPERATE FB-APP!

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OH, IT’s JUST A COOKIE.

COOKIES


TYPES OF COOKIES?

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BELGIAN LEGISLATION.

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IMPLICIT CONSENT.

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EXPLICIT CONSENT.

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VIA BROWSER?

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DUTCH LEGISLATION.

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EXPLICIT CONSENT!

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STRICT REGIME: CHAOS.

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COOKIE MOBILE APP: COMING SOON

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CHECK COOKIERECHT.BE

SCREENS

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FREE APP WWW.COOKIEAPP.EU

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I NEED SOME TRAINING.

LEGAL TRAINING


+ LAW IS A MARKETING TOOL.

TELL ME MORE!


USE LAW AS A MARKETING TOOL.

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DON’T HIDE LEGAL INFORMATION:

MAKE THEM READABLE.

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NOT EVERYONE TRUSTS YOU/

YOUR WEBSHOP.

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SO, GIVE them reassurance.

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+ NO SPELLING MISTAKES.

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+ NO CONFUSION.

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+ NO CHEAP DESIGN.

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+ NO LEGAL UNCERTAINTY.

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= MORE CONVERSION.

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ASK NOT WHAT YOU CAN DO FOR THE LAW.

ASK WHAT THE LAW CAN DO FOR YOU.

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Q&A BY MATTHIAS DOBBELAERE

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PARTNER AT deJuristen / LESJURISTES, ICT-JURIST AT BECOMMERCE AND BOARD MEMBER FEWEB

FOLLOW US VIA TWITTER (@deJuristen) oR FACEBOOK (/deJuristen).


law, as a marketing tool. e-commerce & legal

Business

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mylex explicit

mylex check

marketing

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