CREAT IVE

At LAW Creative we blend passion and instinct with rigorous strategic know-how.

We align brand marketing skills in offline, digital and social media channels with leading

edge technology.

We mix planning with agile implementation.

We are an agency that cares and ignites action amongst customers and inspiration

amongst internal stakeholders.

We have proven capability to build brands and create, manage and implement effective

multi-channel campaigns.

We offer integration in the truest sense. We are not a collection of disparate companies

with competing objectives, but a single team with one objective: to maximise your return

on investment.

Benefits we deliver through planning:

• Insights that reveal brand opportunities

• Robust and inspiring brand positioning, communication, innovation strategies and ideas

• Coherent integration of all communication channels

• Increasing your organisation’s commitment to the brand

– We use proven methods of creating real engagement between business teams,

the brand and the consumer

WINNERHMA AWARDSBEST AGENCY CAMPAIGN

lawcreative.co.uk

BroadstockBurt’s BeesButlinsCaesars Entertainment Café BarCaffè NeroCaffè RitazzaCharing Cross HotelCool SpacesDavid Lloyd LeisureDavid Lloyd StudioeasyCar ClubEcobatGirlingGoodwood Estate

Grosvenor CasinosGuoman HotelsHarbour ClubHoliday InnInterContinental Hotels & ResortsJam TreeJurys InnLucasMaruMassarella Catering GroupMecca BingoOPROPlayboy Club LondonRank Group

Royal CaribbeanRoyal Veterinary CollegeSpirit Health ClubsStreamline FoodsThe CumberlandThe GrosvenorThe Royal Horseguards HotelThe Tower HotelThistleTRWValue RetailVirgin Limited EditionWeetabix

Virgin Limited Edition appointed LAW Creative to conceptualise, design and create social

media assets for Facebook and Twitter, search engine marketing display ads and a fully

integrated campaign to promote Christmas dining occasions at the London flagship

destination ‘The Roof Gardens’.

A combination of our strategic approach to problem-solving, ability to get straight to the

heart of a brand and outstanding creative concepts demonstrated just why we are so

well-placed to support our client on an array of exciting marketing briefs.

99 Kensington High Street London W8 5SA 0207 368 3993 roofgardens.virgin.com

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minimum numbers apply, prices are inclusive of VAT. Available: November – December 2015

Early in 2016 LAW Creative worked with Caesars Entertainment to help them with the

launch of a brand new restaurant, Tasty, with TV chef Tony Singh.

Tasty is a spectacular 120 seat restaurant in its own unique setting in the Alea Glasgow

casino overlooking the Clyde and the Glasgow skyline. It offers a vibrant, fun, relaxed

atmosphere reflecting Tony’s take on life.

Tasty offers an exciting menu with a mash-up of flavours that captures freshness and

energy. Tony is a firm believer on using what is on your doorstep and as far as he is

concerned Scotland has the best larder in the world, from beef and lamb to the scallops

and salmon and even a wee tot of Whisky!

HMA AWARDS 2014SPECIAL COMMENDATION

The IHG Sales Team required an effective, interactive

and intuitive digital sales tool to showcase their 65

centrally managed Holiday Inn and Crowne Plaza

hotels to corporate customers, at the touch of a

button. We scoped, designed and built what has

been coined a ‘game changing and best in class’

web app, fully optimised for desktop, mobile and

tablets. The sales team have used it to attract high

profile clients, including BP, GSK, CISCO and

Amex Travel.

LAW Creative has recently conducted a strategic brand

project for the OPRO Group.

The objective was to work together to determine a future

branding model. This model would be suitable for both

the current product and service offer and sustainable

for future growth, either organically or via acquisition,

and to identify process improvements that needed to be

implemented for the resulting recommendations to be

successfully delivered.

TRW Automotive Aftermarket is the leading safety

products Original Equipment manufacturer for the

world’s vehicles. Now part of the ZF Group, the

business is the second largest in the Global

Aftermarket (the part of the business that supplies

parts to cars already on the road).

With sales of more than €30 billion, the company has the skills, coverage and resource

to be able to take advantage of explaining the brand benefits of being a leading OE

manufacturer to the aftermarket.

Our campaign umbrella theme of ‘True Originals’ reflects that fact. It reminds aftermarket

buyers that they can do no better than to specify parts that the car makers themselves

buy. The result is product innovation, optimum safety and prolonged life. To make the

point relevant to both the brand and its products, we involved the staff of the company

from global locations to find individuals who themselves are true individuals – originals –

to reflect the fact, for example, that they are as passionate about their work for TRW

as they are for the jazz band that they play in, or the equestrian trail riding that they

compete in.

A strategic mix of targeted digital media planning has driven high viewing figures for our

True Originals video campaigns across Europe. With over 50 million impressions, and

views driving towards one million, 18% of viewers have watched the videos all the way

through and an impressive 42% have watched over 75% – proving the large figures being

reached have been targeted with relevant and engaging content.

Hotel Indigo is a brand that is different. Their hotels are all about neighbourhoods and they take every opportunity to share them with their guests.

Neighbourhood Guides

To drive awareness of the hotel’s local neighbourhood story, a bespoke display system was installed in hotels featuring cards with content gathered from the hotel team. From art and culture to local attractions to where to enjoy the best cappuccino. The concept has delivered great results, with positive mentions on TripAdvisor.

Hotel Indigo and the World Photography Organisation

To promote the Hotel Indigo World Photography Organisation partnership, photography masterclasses were hosted advising guests how to take great local photographs on their smartphones. LAW Creative has produced video content with Dan Rubin, Photographer and Instagram expert. The engaging, informative and shareable video content was used online, socially and within the hotel properties themselves.

Top photography tips from Dan Rubin & Hotel Indigo.

Neighbourhood story packs.

A brand synonymous with motor racing, Girling has a long history of pioneering on the

biggest stage. From F1 to Le Mans, the world’s greatest drivers have relied on Girling.

LAW Creative worked closely with the Girling team to help refresh the brand and generate

a new wave of interest to show just why Girling is still the last word when it comes to

quality and safety in braking performance.

Our launch campaign ‘The power to stop is everything’ features dynamic photography,

emphasising how exceptional attention to detail can enhance the braking system.

A second route utilises the brands rich heritage to make a strong statement about

safety; the products Girling offers today are built on exceptionally strong foundations,

because Girling brakes have stopped the fastest cars on the planet.

Loyalty schemes are beneficial to both companies and individuals. Player Rewards is a

very generous loyalty scheme and the only one that rewards members in the UK and

Las Vegas.

This refresh of the Player Rewards identity needed a consistent message and execution

across the casino estate, with the objective of encouraging more customers to join as well

as reminding existing members of the benefits.

A suite of ‘stand out’ promotional graphics and digital communications has been created

by LAW Creative.

Caffè Nero Group is one of the leading coffee house operators with over 600

stores worldwide.

LAW Creative has worked alongside Caffè Nero to create a new ‘look’ for the brand,

specifically for their seasonal product promotions, including the launch of new muffins

and a summer frappé range. This has been achieved via fresh new photography and

design, which has been well received throughout the whole business.

Our unique blendof espresso, milkand ice

100% Pure Fruit Juiceblended with ice

In the competitive modern marketing landscape, making the most of every opportunity can be the key to success. IHG and LAW Creative have developed an idea that does just that for IHG Business Rewards, a relatively new loyalty scheme that’s been extremely successful in attracting meeting and event bookers.

We created an interactive microsite to celebrate Business Rewards’ 1st Birthday. The objective was to celebrate the scheme’s 1st birthday with members, thank them for their loyalty and raise awareness of the rewards programme and IHG itself.

Make new friends. Come and make a weekend of it at Holiday Inn. With 57 locations across the UK from London to Edinburgh, there’s plenty of choice for the perfect family getaway.

Book direct for our best price. Book today: hilondonbloomsburyhotel.co.uk/weekend

Make a weekend of it.Best PriceGuarantee

In the four years that I have been working with LAW Creative they have operated

very much like an in-house agency – understanding our business, providing quality

work against brief and acting as an extension of our team. What has been refreshing

is their genuine passion for creating campaigns that not only deliver the message but

which generate true returns on investment.

David Collyer

Marketing Director, InterContinental Hotels Group

Spend quality time.Come and make a weekend of it at Holiday Inn. With 57 locations across the UK from London to Edinburgh, there’s plenty of choice for the perfect family getaway.

Book direct for our best price. Book today: hilondonbloomsburyhotel.co.uk/weekend

Make a weekend of it.Best PriceGuarantee

The easyCar Club lets owners make money by renting out their cars and helps drivers

save money through cheaper, more convenient, local car hire.

Branding, website design and promotion by LAW Creative.

The social way to hire

The social way to hire

LAW Creative created a fully co-ordinated promotional campaign to launch ‘Mecca

Millionaire’ for Mecca Bingo. The promotion aimed to create the first millionaire bingo

player in the UK and a highly visible campaign was developed to generate interest from

new and existing players. This proved to be highly successful in achieving excellent levels

of attendance and there were four winners of the million pound jackpot.

LAW Creative delivers to all of our demanding Mecca Marketing deadlines with

several design options and achieves the balance of pushing the boundaries but

remaining within our brand guidelines. With strong account management, creativity on

new ideas and always delivering on a brief it is a pleasure to work with the LAW team.

Carla Morley – Mecca Bingo

coffeeloveas much as we do

for those who

BULK BREW THE POWER TO DELIVER MORE FILTER COFFEE

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Café Bar, the UK’s leading hot beverage solutions company, appointed LAW Creative to

launch a new brand look and feel into the marketplace. LAW has quickly and effectively

designed a new brand identity via evocative photography, bundles of personality and a

passion for coffee. It’s what we call ‘coffee art’.

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Good Food Group is a major food producing company based in Denmark.

LAW Creative helped to build their ever-popular product range of reduced sugar

and 100% fruit jams, marketed by Streamline Foods in the UK, into a sought-after

and even more successful brand.

In support of InterContinental Hotels & Resorts’ Winning Ways and Responsible Business,

LAW Creative is proud to have created and produced a ‘Make A World Of Difference’

General Manager Toolkit to promote Responsible Business Day and latterly Responsible

Business Week for three consecutive years. This is a global initiative in association

with National Geographic. The campaign has encompassed channels including film,

social media, website and e-marketing.

WINNERHMA AWARDSBEST INTERNAL MARKETING COMMUNICATIONS

LAW Creative has assisted in building Grosvenor Casinos into a strong and sustainable

brand to establish the business at the forefront of the casino market. The brand has been

built on the vision of escaping through play, creating unexpected twists and being serious

about fun. The ultimate aim is to create a brand with the potential for further national and

international roll-out.

LAW Creative was appointed as lead

agency, to bring strategic and creative

integration to all of Grosvenor’s marketing

activity and drive synergy through the

creation of an integrated marketing plan.

We held a series of planning workshops and

collaborative working sessions to re-frame

the business challenge and stimulate new

ideas and thinking. Our workshops also

fostered a more synergetic process and

brought ideas together from across all the

agency and client teams.

Working this way, we were able to help the

client develop an integrated plan under a

single umbrella theme, consisting of five

months worth of communications. This

covered everything from PR and content

generation, through to celebrity involvement

and social media, plus broad reach media

(including mobile and SEO), sponsorships

and promotions.

In addition to winning the Hotel Marketing Association Award for ‘Best Agency Campaign

or Promotion’ and the many successful consumer-facing campaigns that LAW Creative

runs on behalf of its clients, there are other areas of communications where the agency is

able to assist. Areas that are just as potent in the delivery of the brand message and the

success of the brand.

LAW Creative is able to offer on-brand creation and delivery of a myriad of internal

communications and business-to-business tasks for on and offline projects: brand

framework; bids and tenders; management and staff engagement; video messaging;

content creation and copywriting; presentations; outsourcing and project management.

LAW Creative is working with Butlins to promote their

conference and events facilities.

Traditionally a leisure destination, C&E is a key focus

for the Butlins team looking to drive bookings and

increase revenue. LAW Creative has produced an

entire strategy and complete marketing plan. A new

sales pack, website, email campaign, press ads

and PR campaign are just a few of the items that

will deliver for Butlins, each with a highly segmented

target audience and item content.

This events campaign has generated a 200%

increase in enquiries, a contract worth £500k and

is on target to achieve a 30% increase in events

business for the company.

conference

&EVENTS

LAW Creative has completed a major international rebranding programme for David

Lloyd Leisure. The new ‘look and feel’ touches every aspect of membership. In addition

to the modernisation of the famous David Lloyd logo, the creation of a new strapline and

a complete marketing communications relaunch, the new style seeks to reinforce the

company’s excellent reputation, encourage loyalty and assure quality. At the same time

a new CRM programme and continuous customer research programme has ensured that

the scene is set for successful future membership acquisition and retention.

LAW Creative is a fully integrated and proactive marketing partner for David Lloyd

Leisure (DLL). They have been a core asset in enhancing David Lloyd Leisure’s position

as Europe’s leading premier Health, Sport and Leisure business. DLL has worked

together with LAW for a number of years, to arrive at an innovative and competitive

positioning for our core brand, sub brands and products.

LAW have been highly effective in communicating the David Lloyd Leisure proposition

to acquire and retain members with results in both disciplines being testimony to the

added value that LAW bring to the table. Their ability to work at pace and at multiple

levels, from strategic planning to simple stationery requests, ensures that DLL has

what it requires to continue to perform and maintain its position in the market.

Huw Davies-Thomas

Marketing Director, David Lloyd Leisure

Already underway with various digital and email projects, our first challenge for Value Retail

was to promote their concierge programme, which rewards hotel staff that successfully

endorse Bicester Village and encourage guests visits.

We were tasked with creating a database of 400 London hotels that suited Bicester

Village’s discerning clientele. Following this we recruited and briefed brand ambassadors

to visit the hotels to collect data, discuss the programme and leave uniquely QR coded

trackable collateral to empower hotel staff to promote the village to their guests.

The response at hotels was overwhelmingly positive, with some running out of collateral

almost immediately. The end result for Value Retail is a vast and detailed contact

database, a quick start to a positive relationship with leading London hotels, and easily

measurable results from the collateral left behind.

Goodwood briefed LAW Creative to deliver a powerful email solution to broadcast

newsletters and promotions to their members.

We configured our LAW AMP email solution for them to allow their staff to easily create

and broadcast creative, appealing and consistent communications.

These emails have been incredibly successful, achieving outstanding figures, which can

be tracked using the powerful reporting functionality of LAW AMP.

Figures:

• Open rates of up to 67%, double the industry average

• Click rates of up to 48%

• 1 million emails are broadcast each year

• 17 email templates created for the various parts of the Goodwood Estate including

Racecourse, Golf, Festival of Speed, Aero Club, etc.

Goodwood

CHRISTMASTHE PLACE TO BE SEEN THIS

& New Year 2014/2015

TASTEGOOD HONEST SEASONAL FOOD & DRINK

LOVELAZY MORNINGS? BOOK A ROOM

SHINETOP TIPS FOR PERFECT PARTIES

Strategic planning and implementation of integrated brand building campaigns.

Burt’s Bees has launched its first natural body care pre-pack into UK independent

pharmacies offering a selection of ‘straight to shelf’ best selling products from the range.

The new campaign and packaging has been created by LAW Creative.

Says LAW Creative Director Keith Sammels:

The Agency has literally been buzzing! Everyone here already knew and liked the

Burt’s Bees brand. We are proud of our work on the campaign and we are pleased to

be taking the range to a wider audience in the UK.

We have captured the natural elements of the product within our design. All of the

packaging and promotional items have been produced from recyclable material and I

am sure that our targets will find the pre-packs an ideal and innovative way to offer the

products for sale.

Massarella Catering Group works with LAW Creative on café development, in-store

restaurant and bar promotion, product development and direct marketing.

The scheme illustrated can be found at selected House of Fraser department stores

throughout the UK.

Harbour Clubharbourclub.com

The Harbour Club is London’s finest health and racquets club, with exclusive venues

in Chelsea and Notting Hill. LAW Creative has been working with the Harbour Club to

produce high-end, elite and effective campaigns that never fail to look premium and

evocative and, perhaps most importantly, have consistently delivered return

on investment.

Last year saw the Harbour Club embark on targeted direct mail and email activity to niche

audiences that has resulted in all sales targets being met or exceeded. All activity has

delivered the brand promise.

youtube.com/lawcreativeUK

LAW Creative has

conceptualised, scripted,

produced, directed, shot and

edited films on location in the

UK, USA, Germany, Belgium

and China.

These films have been seen

by millions of viewers and

have achieved great

commercial success.

In the first in a series of LAW Creative ‘Head to Head’ films, Brett Sammels hosts a

Jay Rayner Masterclass. Fifteen minutes of advice on menu design and content, kitchen

sinking, blue chipping, increasing guest diner ratios, menu science and much more.

Jay Rayner is one of the most influential food writers around. He is an award winning

journalist, broadcaster and food critic and regularly appears for the BBC on MasterChef

and The One Show.

Says, LAW Creative Director, Brett Sammels:

As part of our ongoing commitment to our clients we are constantly building upon

our knowledge base in every area of operation. LAW Creative is one of the UK’s

leading hotel and leisure based integrated marketing agencies. We are award winning

and constantly strive to build both our client’s brands and revenue. Jay Rayner is an

industry thought leader, hugely insightful and influential. This interview will be of great

interest to anyone who operates a restaurant.

LAW AMP is a game-changing automated marketing platform with CRM capabilities, built

specifically to manage customer data and broadcast targeted email campaigns.

LAW AMP collects and stores data enabling you to create powerful and personalised

email campaigns.

LAW AMP currently broadcasts around three million emails per month for a variety of clients.

We can provide you with a dedicated data insights manager to analyse your campaigns

and make recommendations to improve ROI.

LAW CREATIVE

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CREAT IVE