lawrence journal world advertising rate card 2012

11
display advertising | Sizes & Rates | february 1, 2012 Monday and Tuesday advertisements will all be priced at the $25,000 level unless it is lower due to a pickup discount. Non-profit/religious rates will all be rated at the $5- $9,999 level or $25+ level if placed on Mondays or Tuesdays. Food and beverage rates available upon request. Black and White Rates: 5% discount Pick-up Discounts: Any advertisement that runs any day of the week at regular rate may be repeated at the following discounts off the original costs. The following conditions apply. All advertisements must be completed during a seven consecutive day period. 1. Sunday advertisements receive no discounts. 2. Monday, Tuesday receive 50% off. 3. Pickup one additional insertion on a Wednesday, Thursday, Friday, or a Saturday and receive 15% off the second advertisement. 4. Pickup a second additional insertion on a Wednesday, Thursday, Friday, or Saturday and receive 50% off the third advertisement. 5. Lawrence Journal-World | 609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | ljworld.com Double Truck 21.25" x 20.833" Full page 10.25" x 20.833" JR page 8.5208" x 14.5" 1/2 page h 10.25" x 10" 1/2 page v 5.0625" x 20.833" 1/4 page h 10.25" x 5" 1/4 page v 5.0625" x 10" 3/8 page 5.0625" x 15" 1/8 page 5.0625" x 5" 1/16 page 3.333" x 4" 1/32 page h 3.3333" x 2" 1/32 page v 1.6042" x 4" BROADSHEET AD SIZES INCHES AD SIZE OPEN RATE $1500 - $2,999 $3,000 - $4,900 $5,000 - $9,999 $10,000 - $24,000 $25,000+ Open or Freq contract Open or Freq contract Open or Freq contract Open or Freq contract 26 week | 6 x Rate 52 week | 12 x Rate Full Page $4,330.00 $4,070.20 $3,750.00 $3,572.00 $2,816.00 $2,060.00 Jr Page $2,500.00 $2,350.00 $2,175.00 $2,070.00 $1,630.00 $1,195.00 1/2 Page $2,164.00 $2,034.16 $1,875.00 $1,783.00 $1,408.00 $1,030.00 3/8 Page $1,650.00 $1,551.00 $1,425.00 $1,365.00 $1,074.00 $780.00 1/4 Page $1,100.00 $1,034.00 $955.00 $910.00 $715.00 $525.00 3/16 Page $825.00 $775.50 $705.00 $675.00 $540.00 $390.00 1/8 Page $550.00 $517.00 $475.00 $455.00 $358.00 $260.00 1/16 Page $275.00 $258.50 $235.00 $225.00 $180.00 $130.00 1/32 Page $137.50 $129.25 $120.00 $113.50 $90.00 $65.00 Price/inch: $36.67 $34.47 $31.83 $30.33 $23.87 $17.50 COLOR DISPLAY RATES Full Page is considered: 125 inches

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2012 Advertising Rate Card

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Page 1: Lawrence Journal World Advertising Rate Card 2012

display advertising | Sizes & Rates | february 1, 2012

Monday and Tuesday advertisements will all be priced at the $25,000 level unless it is lower due to a pickup discount.

Non-profit/religious rates will all be rated at the $5- $9,999 level or $25+ level if placed on Mondays or Tuesdays. Food and beverage rates available upon request.

Black and White Rates: 5% discount

Pick-up Discounts: Any advertisement that runs any day of the week at regular rate may be repeated at the following discounts off the original costs. The following conditions apply.

All advertisements must be completed during a seven consecutive day period.1. Sunday advertisements receive no discounts.2. Monday, Tuesday receive 50% off.3. Pickup one additional insertion on a Wednesday, Thursday, Friday, or a Saturday and receive 15% off the second advertisement.4. Pickup a second additional insertion on a Wednesday, Thursday, Friday, or Saturday and receive 50% off the third advertisement.5.

Lawrence Journal-World | 609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | ljworld.com

AD Size incheS

Double Truck 21.25" x 20.833"

Full page 10.25" x 20.833"

JR page 8.5208" x 14.5"

1/2 page h 10.25" x 10"

1/2 page v 5.0625" x 20.833"

1/4 page h 10.25" x 5"

1/4 page v 5.0625" x 10"

3/8 page 5.0625" x 15"

1/8 page 5.0625" x 5"

1/16 page 3.333" x 4"

1/32 page h 3.3333" x 2"

1/32 page v 1.6042" x 4"

Broadsheet ad sizes inches

Full Color Display rates Full Page is considered: 125 inches

Ad Size Open RAte $1500 - $2,999 $3,000 - $4,900 $5,000 - $9,999 $10,000 - $24,000 $25,000+Open or Freq contract Open or Freq contract Open or Freq contract Open or Freq contract 26 week | 6 x Rate 52 week | 12 x Rate

Full page $4,330.00 $4,070.20 $3,750.00 $3,572.00 $2,816.00 $2,060.00

Jr page $2,500.00 $2,350.00 $2,175.00 $2,070.00 $1,630.00 $1,195.00

1/2 page $2,164.00 $2,034.16 $1,875.00 $1,783.00 $1,408.00 $1,030.00

3/8 page $1,650.00 $1,551.00 $1,425.00 $1,365.00 $1,074.00 $780.00

1/4 page $1,100.00 $1,034.00 $955.00 $910.00 $715.00 $525.00

3/16 page $825.00 $775.50 $705.00 $675.00 $540.00 $390.00

1/8 page $550.00 $517.00 $475.00 $455.00 $358.00 $260.00

1/16 page $275.00 $258.50 $235.00 $225.00 $180.00 $130.00

1/32 page $137.50 $129.25 $120.00 $113.50 $90.00 $65.00

price/inch: $36.67 $34.47 $31.83 $30.33 $23.87 $17.50

Color Display rates Full Page is considered: 125 inches

Page 2: Lawrence Journal World Advertising Rate Card 2012

specialty print products | Sizes & Rates | february 1, 2012

Lawrence Journal-World | 609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | ljworld.com

Monday – Saturday Sundays and Holidays

$5,000.00 – $13.33/inch $6,000.00 – $16.00/inch

SPadea SPortS PickuP

Monday – Saturday Sundays and Holidays

$3,000.00 – $8.00/inch $3,500.00 – $9.33/inch

spaDea 9 column page is considered: 375

Spadea is a wrap around the outside of the newspaper. one half page color advertisement wraps the front page, there is a full color advertising back page and one and a half black & white pages inside. this is available with 14 day advance notification. Please inquire for sizing pdf’s and templates.

Full Color Display rates

Ad Size Crave Wednesday Food Crave & Food

Open Open Combo

Full page $656.25 $2,163.00 $2,625.00

Jr page $393.75 $1,254.75 $1,548.75

1/2 page $341.25 $1,081.50 $1,338.75

3/8 page $262.50 $824.25 $1,023.75

1/4 page $173.25 $551.25 $682.50

3/16 page $141.75 $441.00 $535.50

1/8 page $89.25 $273.00 $341.25

1/16 page $47.25 $147.00 $178.50

1/32 page $26.25 $78.75 $99.75

Wine Sponsorship includes color $100.00 $150.00 $200.00

price/inch: $6.56 $19.69 $24.94

Crave Full page is considered: 125 inches

Sizes are Broadsheet ad sizes

crave is a broadsheet wrap distributed by mail and driveway delivery to 29,000 non-subscribers on Wednesdays.

Page 3: Lawrence Journal World Advertising Rate Card 2012

specialty print products | Sizes & Rates | february 1, 2012

Lawrence Journal-World | 609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | ljworld.com

Ad Size GO! GO! GO!

Open $10-$24,99926 week

$25,000+52 week

Full page $1030.00 $800.00 $700.00

1/2 page $525.00 $400.00 $350.00

3/8 page $390.00 $300.00 $260.00

1/4 page $260.00 $200.00 $175.00

1/8 page $130.00 $100.00 $85.00

Sunday GO! Back page Only $125.00 $100.00 $75.00

4 Column price/inch $23.72 $18.65 $15.97

Go! & sunDay shop

Full Color Display rates

Ad Size

Open$25,000 +6 x Rate

$10-$24,99912 x Rate 24 x Rate

Full page $1,500.00 $1,400.00 $1,200.00 $925.00

1/2 page $1,100.00 $900.00 $750.00 $585.00

1/4 page $725.00 $650.00 $500.00 $375.00

total distribution 47,000 = web (Sunday, Shop and full run Crave)Lawrence Journal-World, Crave tonganoxie Mirrorm Baldwin City Signal

Clip

cLiP is a monthly tabloid coupon book.

Go! - tab is a life style publication.Published on Mondays

Page 4: Lawrence Journal World Advertising Rate Card 2012

Insert Rates | february 1, 2012

Lawrence Journal-World | 609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | ljworld.com

Full run Lawrence Journal-World and all community newspapers: $2,500•

add on virtual sticky note (Geo targeted to Lawrence) on home page of LJWorld.•com $525 if purchased with sticky note in Lawrence Journal-World.

Add on virtual sticky notes can run during a 7 day window of the print sticky note and are subject to movement on a different day if a full-priced sticky note or a home page takeover has been purchased on a particular day.

1-2 times 3-6 times 7-12 times

Mon-Sat, 16,500 qty $1,000.00 $900.00 $800.00

Sunday (or any day that includes “Shop”), 18,000 qty $1,200.00 $1,000.00 $900.00

stiCky notes 3” x 3” with .125” margin and .125” bleed

Full Color Display rates

Preprinted Insert Tab Pages Std. Pages LJW cpm Crave cpm

Single Sheet $39.00 $39.00

4 2 $42.00 $42.00

8 4 $45.00 $47.00

12 6 $50.00 $53.00

16 8 $55.00 $58.00

20 10 $57.00 $61.00

24 12 $62.00 $66.00

28 14 $66.00 $71.00

32 16 $70.00 $75.00

36 18 $74.00 $81.00

40 20 $78.00 $86.00

44 22 $82.00 $90.00

48 24 $86.00 $94.00

52 26 $90.00 $98.00

56 28 $94.00 $102.00

insert ratesLawrence JournaL-worLd (LJw) and crave (tMc product)

zoned rates (Quantities less than 10,000 pieces, add $6 per thousand) Minimum Quantity 5,000

Preprinted Insert Tab Pages Std. Pages LJW cpm Crave cpm

Single Sheet $45.00 $45.00

4 2 $48.00 $48.00

8 4 $51.00 $53.00

12 6 $56.00 $59.00

16 8 $61.00 $64.00

20 10 $63.00 $67.00

24 12 $68.00 $72.00

28 14 $72.00 $77.00

32 16 $76.00 $81.00

36 18 $80.00 $87.00

40 20 $84.00 $92.00

44 22 $88.00 $96.00

48 24 $92.00 $100.00

52 26 $96.00 $104.00

56 28 $100.00 $108.00

insert rates - ZoneD ratesLawrence JournaL-worLd (LJw) and crave (tMc product)

contact your Lawrence Journal-World representative for rates on pre-prints larger than 56 tab pages or equivalent.

PrePrint requirementSdeadline: Supplements must be delivered to the •Lawrence Journal-World no later than 5 business days prior to insertion date.

Skids or cartons are accepted.•

Shipments accepted between 7:30 am and 4:30 pm •Monday through Friday. No deliveries accepted on Saturdays, Sundays or holidays.

thanksgiving day and the first Sunday in december •inserts must run at the full run distribution. No zoning will be allowed due to heavy demand.

total Full Coverage Billed Qty Required Qty

Lawrence Journal-World, Crave, Comm. papers 72,300 74,000

Lawrence Journal-World, Crave 45,500 46,500

Lawrence Journal-World 18,000 18,500

We print inserts-Minimum 10,000 qty,60# Glossy full color; 2-sided, 8.5”x11”, Create, print and deliver

$55.00 $58.00

$35.00 CPM for requested overrun quantities.

Page 5: Lawrence Journal World Advertising Rate Card 2012

the world company | Sizes & Rates | february 1, 2012

Baldwin city Signal | 609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | baldwincity.com

Kansas City

Olathe

Independence

Lenexa

Shawnee

Lee's Summit

Overland Park

Liberty

Lawrence

BeltonRaymore

Parkville

De Soto

Grandview

Leavenworth

Blue Springs

Leawood

Smithville

Lansing

Gardner

Raytown

Kearney

Bonner Springs

Gladstone

Sugar Creek

Edwardsville

Riverside

Spring Hill

Oak GroveMerriam

Excelsior Springs

Grain Valley

Pleasant Hill

Prairie Village

Weston

Basehor

Lone Jack

Platte City

Greenwood

Mission

Tonganoxie

Eudora

Lawson

Claycomo

North Kansas City

Mosby

Orrick

Buckner

Farley

Ridgely

Baldwin City

Napoleon

Prathersville

Loch Lloyd

Sibley

Lake Winnebago

River Bend

Mission Hills

Unity Village

Woods Heights

Lake Lotawana

Fairway

Peculiar

Roeland Park

Edgerton

Lake Quivira

Bates City

Camden

Crystal Lakes

Missouri City

Levasy

Weatherby Lake

Pleasant Valley

Fleming

Linwood

Holt

McLouth

Birmingham

Camden Point

Randolph

OskaloosaGlenaire

Rayville

Tracy

Kingsville

Lake Tapawingo

Platte Woods

Winchester

Lake Waukomis

NorthmoorOakwood

Easton

Strasburg

Avondale

Excelsior Estates

Ferrelview

Houston Lake

Clay

Jackson

Ray

Platte

Leavenworth

Jefferson

Wyandotte

Atchison

Johnson

Cass

Douglas

Lafayette

Johnson

Clinton

Franklin

66048

64079

66086

6406864077

66020

64060

66054

64084

6402466097

64075

66109

64098

64089

66052

64062

6408564153

66066

64058

66002

66012

64088

64016

64048

64029

6415266054

64024

64056

66007

66111

64015

66044

6407666106

64074

66044

66012

66016 64444

64133

64018

64089

66104 64161

64057

64119

64156

64151

64154

64118

64155

64097

64055

64062

6610264050

64116

66226 6401464129

64164

64017

64157

66060

66043

66073

66027

64163

66002

64120

66002

66060

64130

64048

64492

64052

64117

66112

64092

66103

64089

64165

64127

64166

66115

64108

64017

64484 64671

64077

64053

66105

6412864111

6449264492 64062

64126

66109

64109

64124

64080

66006

6606166025

6603064061

66062

64012

6604664086

64070

64011

66021

66083

6408366085

66018

66044

66047

64034

66025

64082

64081

64040

64030

66227 64138

66049 64064

66092

6407866013

64134

64132

66218

64131

64149

66217

66219 66215

6401166213

66212

66216

66221

6411466220

66224

64070

64145

64061

66209

66208

66223

66203

6413766210

64063

64139

6406466044

64150

66202

640HH

66204

66207

66211

64146

64136

66021

6620666214

66013

64075

64034

66101

64110

64080

64147

661HH

64082

64113

64054

6608366083

660HH660HH

66013

660HH

64158

66006

640HH

6412564123

64734

64167

64106

66077

64112

64077

640HH

64066

640HH

641HH

641HH

66021

66088

640HH

64671

64075

66086

66109

660HH

640HH

64147

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644HH

64105

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640HH

662HH

641HH

644HH

640HH

66109

660HH

66097

66092

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66118

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64477

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64076

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64080

6410164102

66067

64058

64053

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64077

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66118

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66019

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64192

66067

64465

660HH660HH

64118

660HH

66073

AD Size incheS

Double Truck 20.833" x 14.5"

Full page 9.833" x 14.5"

Banner 9.833" x 2"

3/4 page 9.833" x 10.833"

1/2 page v 4.833" x 14.5"

1/2 page h 9.833" x 7.166"

3/8 page 4.833" x 10.833"

1/4 page v 4.833" x 7.166"

1/4 page h 9.833" x 3.5"

1/8 page v 2.333" x 7.166"

1/8 page h 4.833” x 3.5”

3/16 page 7.333” x 3.5”

1/16 page 2.333” x 3.5”

1/32 page 2.333" x 1.666"

Tall Tab ad SizeS incheS

Full Color Display rates

Ad Size Open RAte $1,500 $3,000 $5,000Non-Profit/Religious Auto Dealers/Restaurant &

Beverage/Political

Full page $622.00 $485.00 $413.00 $365.00

3/4 page $502.00 $407.00 $342.00 $287.00

1/2 page $353.00 $264.00 $231.00 $204.00

3/8 page $295.00 $223.00 $191.00 $169.00

1/4 page $182.00 $142.00 $119.00 $104.00

3/16 page $160.00 $121.00 $101.00 $90.00

1/8 page $107.00 $80.00 $69.00 $61.00

1/16 page $53.00 $40.00 $34.00 $30.00

1/32 page $29.00 $22.00 $20.00 $17.00

Frnt pg Banner 4col x 2” $182.00 $142.00 $119.00 $90.00 (52 times)

price/inch: $17.42 $13.21 $12.01 $10.21

Color Display rates Full Page is considered: 58 inches

Black and white rates available; see account representative

Newspaper combination rates available for Bonner Springs Chieftain, Basehor Sentinel, Tonganoxie Mirror and Shawnee Dispatch.

850 paid distribution on Thursdays

Space reservation deadline: Friday at 4:00 p.m. Final ad approval deadline: 3:00 p.m. Wednesday

www.baldwincity.com - Average traffic of 35,000 impressions per month. See account executive for pricing information.

Page 6: Lawrence Journal World Advertising Rate Card 2012

the world company | Sizes & Rates | february 1, 2012

tonganoxie mirror | 520 E. Fourth Street | Tonganoxie, Kansas 66086 | P. 913.845.2222 | F. 913.845.9451 | tonganoxiemirror.com

Kansas City

Olathe

Independence

Lenexa

Shawnee

Lee's Summit

Overland Park

Liberty

Lawrence

BeltonRaymore

Parkville

De Soto

Grandview

Leavenworth

Blue Springs

Leawood

Smithville

Lansing

Gardner

Raytown

Kearney

Bonner Springs

Gladstone

Sugar Creek

Edwardsville

Riverside

Spring Hill

Oak GroveMerriam

Excelsior Springs

Grain Valley

Pleasant Hill

Prairie Village

Weston

Basehor

Lone Jack

Platte City

Greenwood

Mission

Tonganoxie

Eudora

Lawson

Claycomo

North Kansas City

Mosby

Orrick

Buckner

Farley

Ridgely

Baldwin City

Napoleon

Prathersville

Loch Lloyd

Sibley

Lake Winnebago

River Bend

Mission Hills

Unity Village

Woods Heights

Lake Lotawana

Fairway

Peculiar

Roeland Park

Edgerton

Lake Quivira

Bates City

Camden

Crystal Lakes

Missouri City

Levasy

Weatherby Lake

Pleasant Valley

Fleming

Linwood

Holt

McLouth

Birmingham

Camden Point

Randolph

OskaloosaGlenaire

Rayville

Tracy

Kingsville

Lake Tapawingo

Platte Woods

Winchester

Lake Waukomis

NorthmoorOakwood

Easton

Strasburg

Avondale

Excelsior Estates

Ferrelview

Houston Lake

Clay

Jackson

Ray

Platte

Leavenworth

Jefferson

Wyandotte

Atchison

Johnson

Cass

Douglas

Lafayette

Johnson

Clinton

Franklin

66048

64079

66086

6406864077

66020

64060

66054

64084

6402466097

64075

66109

64098

64089

66052

64062

6408564153

66066

64058

66002

66012

64088

64016

64048

64029

6415266054

64024

64056

66007

66111

64015

66044

6407666106

64074

66044

66012

66016 64444

64133

64018

64089

66104 64161

64057

64119

64156

64151

64154

64118

64155

64097

64055

64062

6610264050

64116

66226 6401464129

64164

64017

64157

66060

66043

66073

66027

64163

66002

64120

66002

66060

64130

64048

64492

64052

64117

66112

64092

66103

64089

64165

64127

64166

66115

64108

64017

64484 64671

64077

64053

66105

6412864111

6449264492 64062

64126

66109

64109

64124

64080

66006

6606166025

6603064061

66062

64012

6604664086

64070

64011

66021

66083

6408366085

66018

66044

66047

64034

66025

64082

64081

64040

64030

66227 64138

66049 64064

66092

6407866013

64134

64132

66218

64131

64149

66217

66219 66215

6401166213

66212

66216

66221

6411466220

66224

64070

64145

64061

66209

66208

66223

66203

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64063

64139

6406466044

64150

66202

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66204

66207

66211

64146

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64075

66086

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64147

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66109

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66097

66092

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66118

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64076

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64080

6410164102

66067

64058

64053

644HH

64077

660HH

66118

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66019

641HH

64192

66067

64465

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64118

660HH

66073

95 18'0"W

95 18'0"W

95 12'0"W

95 12'0"W

95 6'0"W

95 6'0"W

95 0'0"W

95 0'0"W

94 54'0"W

94 54'0"W

94 48'0"W

94 48'0"W

94 42'0"W

94 42'0"W

94 36'0"W

94 36'0"W

94 30'0"W

94 30'0"W

94 24'0"W

94 24'0"W

94 18'0"W

94 18'0"W

94 12'0"W

94 12'0"W

94 6'0"W

94 6'0"W 94 0'0"W

3848'0"N

3848'0"N

3854'0"N

3854'0"N

390'0"N

390'0"N

396'0"N

396'0"N

3912'0"N

3912'0"N

3918'0"N

3918'0"N

3924'0"N

3924'0"N

0 2.5 51.25 Miles

Full Color Display rates

Ad Size Open RAte $1,500 $3,000 $5,000Non-Profit/Religious Auto Dealers/Restaurant &

Beverage/Political

Full page $622.00 $485.00 $413.00 $365.00

3/4 page $502.00 $407.00 $342.00 $287.00

1/2 page $353.00 $264.00 $231.00 $204.00

3/8 page $295.00 $223.00 $191.00 $169.00

1/4 page $182.00 $142.00 $119.00 $104.00

3/16 page $160.00 $121.00 $101.00 $90.00

1/8 page $107.00 $80.00 $69.00 $61.00

1/16 page $53.00 $40.00 $34.00 $30.00

1/32 page $29.00 $22.00 $20.00 $17.00

Frnt pg Banner 4col x 2” $182.00 $142.00 $119.00 $90.00 (52 times)

price/inch: $17.42 $13.21 $12.01 $10.21

Color Display rates Full Page is considered: 58 inches

Black and white rates available; see account representative

Newspaper combination rates available for Bonner Springs Chieftain, Basehor Sentinel, Shawnee Dispatch and Baldwin City Signal.

1,500 paid distribution on Wednesdays

Space reservation deadline: Friday at 2:00 p.m. Final ad approval deadline: 2:00 p.m. Tuesday

www.tonganoxiemirror.com - Average traffic of 80,000 impressions per month. See account executive for pricing information.

AD Size incheS

Double Truck 20.833" x 14.5"

Full page 9.833" x 14.5"

Banner 9.833" x 2"

3/4 page 9.833" x 10.833"

1/2 page v 4.833" x 14.5"

1/2 page h 9.833" x 7.166"

3/8 page 4.833" x 10.833"

1/4 page v 4.833" x 7.166"

1/4 page h 9.833" x 3.5"

1/8 page v 2.333" x 7.166"

1/8 page h 4.833” x 3.5”

3/16 page 7.333” x 3.5”

1/16 page 2.333” x 3.5”

1/32 page 2.333" x 1.666"

Tall Tab ad SizeS incheS

Page 7: Lawrence Journal World Advertising Rate Card 2012

the world company | Sizes & Rates | february 1, 2012

609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | bonnersprings.com | basehorinfo.com

Kansas City

Olathe

Independence

Lenexa

Shawnee

Lee's Summit

Overland Park

Liberty

Lawrence

BeltonRaymore

Parkville

De Soto

Grandview

Leavenworth

Blue Springs

Leawood

Smithville

Lansing

Gardner

Raytown

Kearney

Bonner Springs

Gladstone

Sugar Creek

Edwardsville

Riverside

Spring Hill

Oak GroveMerriam

Excelsior Springs

Grain Valley

Pleasant Hill

Prairie Village

Weston

Basehor

Lone Jack

Platte City

Greenwood

Mission

Tonganoxie

Eudora

Lawson

Claycomo

North Kansas City

Mosby

Orrick

Buckner

Farley

Ridgely

Baldwin City

Napoleon

Prathersville

Loch Lloyd

Sibley

Lake Winnebago

River Bend

Mission Hills

Unity Village

Woods Heights

Lake Lotawana

Fairway

Peculiar

Roeland Park

Edgerton

Lake Quivira

Bates City

Camden

Crystal Lakes

Missouri City

Levasy

Weatherby Lake

Pleasant Valley

Fleming

Linwood

Holt

McLouth

Birmingham

Camden Point

Randolph

OskaloosaGlenaire

Rayville

Tracy

Kingsville

Lake Tapawingo

Platte Woods

Winchester

Lake Waukomis

NorthmoorOakwood

Easton

Strasburg

Avondale

Excelsior Estates

Ferrelview

Houston Lake

Clay

Jackson

Ray

Platte

Leavenworth

Jefferson

Wyandotte

Atchison

Johnson

Cass

Douglas

Lafayette

Johnson

Clinton

Franklin

66048

64079

66086

6406864077

66020

64060

66054

64084

6402466097

64075

66109

64098

64089

66052

64062

6408564153

66066

64058

66002

66012

64088

64016

64048

64029

6415266054

64024

64056

66007

66111

64015

66044

6407666106

64074

66044

66012

66016 64444

64133

64018

64089

66104 64161

64057

64119

64156

64151

64154

64118

64155

64097

64055

64062

6610264050

64116

66226 6401464129

64164

64017

64157

66060

66043

66073

66027

64163

66002

64120

66002

66060

64130

64048

64492

64052

64117

66112

64092

66103

64089

64165

64127

64166

66115

64108

64017

64484 64671

64077

64053

66105

6412864111

6449264492 64062

64126

66109

64109

64124

64080

66006

6606166025

6603064061

66062

64012

6604664086

64070

64011

66021

66083

6408366085

66018

66044

66047

64034

66025

64082

64081

64040

64030

66227 64138

66049 64064

66092

6407866013

64134

64132

66218

64131

64149

66217

66219 66215

6401166213

66212

66216

66221

6411466220

66224

64070

64145

64061

66209

66208

66223

66203

6413766210

64063

64139

6406466044

64150

66202

640HH

66204

66207

66211

64146

64136

66021

6620666214

66013

64075

64034

66101

64110

64080

64147

661HH

64082

64113

64054

6608366083

660HH660HH

66013

660HH

64158

66006

640HH

6412564123

64734

64167

64106

66077

64112

64077

640HH

64066

640HH

641HH

641HH

66021

66088

640HH

64671

64075

66086

66109

660HH

640HH

64147

640HH

644HH

64105

641HH

640HH

662HH

641HH

644HH

640HH

66109

660HH

66097

66092

660HH

66118

660HH

640HH

64477

640HH

64076

640HH

64080

6410164102

66067

64058

64053

644HH

64077

660HH

66118

644HH

66019

641HH

64192

66067

64465

660HH660HH

64118

660HH

66073

95 18'0"W

95 18'0"W

95 12'0"W

95 12'0"W

95 6'0"W

95 6'0"W

95 0'0"W

95 0'0"W

94 54'0"W

94 54'0"W

94 48'0"W

94 48'0"W

94 42'0"W

94 42'0"W

94 36'0"W

94 36'0"W

94 30'0"W

94 30'0"W

94 24'0"W

94 24'0"W

94 18'0"W

94 18'0"W

94 12'0"W

94 12'0"W

94 6'0"W

94 6'0"W 94 0'0"W

3848'0"N

3848'0"N

3854'0"N

3854'0"N

390'0"N

390'0"N

396'0"N

396'0"N

3912'0"N

3912'0"N

3918'0"N

3918'0"N

3924'0"N

3924'0"N

0 2.5 51.25 Miles

Full Color Display rates

Ad Size Open RAte $1,500 $3,000 $5,000Non-Profit/Religious Auto Dealers/Restaurant &

Beverage/Political

Full page $622.00 $485.00 $413.00 $365.00

3/4 page $502.00 $407.00 $342.00 $287.00

1/2 page $353.00 $264.00 $231.00 $204.00

3/8 page $295.00 $223.00 $191.00 $169.00

1/4 page $182.00 $142.00 $119.00 $104.00

3/16 page $160.00 $121.00 $101.00 $90.00

1/8 page $107.00 $80.00 $69.00 $61.00

1/16 page $53.00 $40.00 $34.00 $30.00

1/32 page $29.00 $22.00 $20.00 $17.00

Frnt pg Banner 4col x 2” $182.00 $142.00 $119.00 $90.00

price/inch: $17.42 $13.21 $12.01 $10.21

Color Display rates Full Page is considered: 58 inches

Black and white rates available; see account representative

Newspaper combination rates available for Shawnee Dispatch, Tonganoxie Mirror and Baldwin City Signal.

1,850 paid distribution on Thursdays

Space reservation deadline: Friday at 4:00 p.m. Final ad approval deadline: 3:00 p.m. Wednesday

www.bonnersprings.com - Average traffic of 50,000 impressions per month. See account executive for pricing information.

www.basehorinfo.com - Average traffic of 70,000 impressions per month. See account executive for pricing information.

Bonner Springs Basehor BothAD Size incheS

Double Truck 20.833" x 14.5"

Full page 9.833" x 14.5"

Banner 9.833" x 2"

3/4 page 9.833" x 10.833"

1/2 page v 4.833" x 14.5"

1/2 page h 9.833" x 7.166"

3/8 page 4.833" x 10.833"

1/4 page v 4.833" x 7.166"

1/4 page h 9.833" x 3.5"

1/8 page v 2.333" x 7.166"

1/8 page h 4.833” x 3.5”

3/16 page 7.333” x 3.5”

1/16 page 2.333” x 3.5”

1/32 page 2.333" x 1.666"

Tall Tab ad SizeS incheS

Page 8: Lawrence Journal World Advertising Rate Card 2012

the world company | 2012 Sizes & Rates | february 1, 2012

Shawnee Dispatch | 6301 Pflumm Road, Suite 102 | Shawnee, KS 66216 | P. 913.962.3000 | F. 913.962.3004 | shawneedispatch.com

SHAWNEE

Lenexa

LakeQuivira

Overland Park

Merriam662172440

662184040

662264182

662271000

662166477

66203 4126

66214 255

Full Color Display rates

Ad Size Open RAte $1,500 $3,000 $5,000Non-Profit/Religious Auto Dealers/Restaurant &

Beverage/Political

Full page $1,144.00 $972.00 $858.00 $744.00

3/4 page $855.00 $726.00 $640.00 $555.00

1/2 page $616.00 $524.00 $462.00 $419.00

3/8 page $546.00 $465.00 $409.50 $355.00

1/4 page $337.00 $264.00 $233.00 $219.00

3/16 page $276.00 $236.00 $207.00 $180.50

1/8 page $182.00 $155.00 $136.50 $118.00

1/16 page $92.00 $79.00 $69.25 $60.25

1/32 page $50.00 $42.00 $40.50 $34.00

Frnt pg Banner 4col x 2” $337.00 $264.00 $233.00 $180.50 (52 times)

price/inch: $30.03 $25.23 $24.32 $20.42

Color Display rates Full Page is considered: 58 inches

Black and white rates available; see account representative

Newspaper combination rates available for Bonner Springs Chieftain, Basehor Sentinel, Tonganoxie Mirror and Baldwin City Signal.

22,600 distribution on Wednesdays

Space reservation deadline: Friday at 2:00 p.m. Final ad approval deadline: 12:00 p.m. Tuesday

www.shawneedispatch.com - Average traffic of 55,000 impressions per month. See account executive for pricing information.

AD Size incheS

Double Truck 20.833" x 14.5"

Full page 9.833" x 14.5"

Banner 9.833" x 2"

3/4 page 9.833" x 10.833"

1/2 page v 4.833" x 14.5"

1/2 page h 9.833" x 7.166"

3/8 page 4.833" x 10.833"

1/4 page v 4.833" x 7.166"

1/4 page h 9.833" x 3.5"

1/8 page v 2.333" x 7.166"

1/8 page h 4.833” x 3.5”

3/16 page 7.333” x 3.5”

1/16 page 2.333” x 3.5”

1/32 page 2.333" x 1.666"

Tall Tab ad SizeS incheS

Page 9: Lawrence Journal World Advertising Rate Card 2012

Insert Rates | february 1, 2012

Shawnee Dispatch | 6301 Pflumm Road, Suite 102 | Shawnee, KS 66216 | P. 913.962.3000 | F. 913.962.3004 | shawneedispatch.com

contact your advertising representative for rates on pre-prints larger than 56 tab pages or equivalent.

PrePrint requirementSdeadline: Supplements must be •delivered to the Lawrence Journal-World no later than 5 business days prior to insertion date.

Skids or cartons are accepted.•

Shipments accepted between 7:30 am •and 4:30 pm Monday through Friday. No deliveries accepted on Saturdays, Sundays or holidays.

Full Color Display rates

Preprinted Insert Tab Pages Std. Pages CPM

Single Sheet $39.00

4 2 $42.00

8 4 $47.00

12 6 $53.00

16 8 $58.00

20 10 $61.00

24 12 $66.00

28 14 $71.00

32 16 $75.00

36 18 $81.00

40 20 $86.00

44 22 $90.00

48 24 $94.00

52 26 $98.00

56 28 $102.00

insert ratesthe shawnee dispatch

zoned rates (Quantities less than 10,000 pieces, add $6 per thousand) Minimum Quantity 5,000

Preprinted Insert Tab Pages Std. Pages CPM

Single Sheet $45.00

4 2 $48.00

8 4 $53.00

12 6 $59.00

16 8 $64.00

20 10 $67.00

24 12 $72.00

28 14 $77.00

32 16 $81.00

36 18 $87.00

40 20 $92.00

44 22 $96.00

48 24 $100.00

52 26 $104.00

56 28 $108.00

insert rates - ZoneD ratesthe shawnee dispatch

total Shawnee Coverage Billed Qty Required Qty

Shawnee dispatch 22,600 23,000

We print inserts-Minimum 10,000 qty,60# Glossy full color; 2-sided, 8.5”x11”, Create, print and deliver

$55.00 $35.00 CPM for requested overrun quantities.

Page 10: Lawrence Journal World Advertising Rate Card 2012

Insert Rates | february 1, 2012

Lawrence Journal-World | 609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | ljworld.com

Newspapers MarketC o m m u n i t y

contact your advertising representative for rates on pre-prints larger than 56 tab pages or equivalent.

PrePrint requirementSdeadline: Supplements must be delivered •to the Lawrence Journal-World no later than 5 business days prior to insertion date.

Skids or cartons are accepted.•

Shipments accepted between 7:30 am and •4:30 pm Monday through Friday. No deliveries accepted on Saturdays, Sundays or holidays.

Full Color Display rates

Preprinted Insert Tab Pages Std. Pages CPM

Single Sheet $50.00

4 2 $70.00

8 4 $80.00

12 6 $95.00

16 8 $110.00

20 10 $125.00

24 12 $140.00

28 14 $155.00

32 16 $170.00

36 18 $185.00

40 20 $200.00

44 22 $215.00

48 24 $230.00

52 26 $245.00

56 28 $260.00

insert ratesBaLdwin or Bonner/Basehor or tonganoxie

We print inserts-Minimum 10,000 qty,60# Glossy full color; 2-sided, 8.5”x11”, Create, print and deliver

$55.00 $35.00 CPM for requested overrun quantities.

Community papers Billed Qty Required Qty

Baldwin 850 900

Basehor 850 900

Bonner 1,000 1,100

tonganoxie 1,500 1,600

Page 11: Lawrence Journal World Advertising Rate Card 2012

advertising policies

Lawrence Journal-World | 609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | ljworld.com

the enclosed rates apply if you have a local a. storefront presence and have not been established as a national or classified rate category.

all advertising is cash with order except where B. credit has been approved by the company.

all positions are at the company’s option. No adjustments, c. reinsertions, or refunds will be made due to position.

Should any government body levy a tax covered by these rates, d. such tax will become an additonal charge to the advertiser.

the company is not responsible for errors in advertisements e. or inserts accepted after normal deadlines.

cancellations and changes in insertion orders F. will not be accepted after the closing date.

the company reserves the right to revise advertising rates. all G. mail-related products are subject to postal rate adjustments.

the company may, at it’s sole discretion, edit, H. reject or cancel any advertising at any time.

“News style” advertisements must carry the word i. “advertisement” at the top of the advertisement.

all political advertising must be prepaid and carry J. the words “Paid Political advertisement” at top of the advertisement.if the advertisement is sponsored by an individual, then the individual’s name and address should be listed in the advertisement.

retail rates are non-commissionable.k.

all advertisements with a column L. height of18.5 inches or greater will be considered a full (21”) column.

investment levels indicate annual investments in the World company products and services. an advertiser has 12 months to fulfill the investment agreement. if an advertiser should not fulfill the investment agreement they have signed, they will be rated at the appropriate earned level. advertisers on revenue level contracts may run in other community newspapers owned by the World company without signing a separate agreement. the following products and services count towards investment level fulfillment:

the Lawrence Journal-World•the Shawnee dispatch•the Baldwin city Signal•the tonganoxie Mirror•the Bonner Springs chieftain•the Basehor Sentinel•LJWorld.com•

Lawrence.com•kusports.com•Wellcommons.com•crave•inserts (preprints and •print and deliver)Sticky Notes•

Sunflower Publishing advertising and commercial printing does not count towards revenue fulfillment.

paiD position: advertisers who request and receive preferred position on Page 3 or in Main News will be charged an additional 15% premium charge. all positions are subject to availability. No guarantees are made for position on a certain page. also, there is no guarantee that competitive advertisers or merchandise will not appear on the same page or facing page. the Journal-World attempts to maintain equity to all advertisers within the constraints of space and deadline limitations. advertisers’ volume and consistency are taken into consideration though not exclusively when assigning positions.

Publication Edition advErtisEr sPacE rEs.

Lawrence Journal-World Sunday Wednesday 5:00 p.m.

Lawrence Journal-World Monday GO! tuesday noon

Lawrence Journal-World Monday thursday 3:00 p.m.

Lawrence Journal-World tuesday Friday 3:00 p.m.

Lawrence Journal-World Wednesday Monday 9:00 a.m.

Lawrence Journal-World thursday tuesday 9:00 a.m.

Lawrence Journal-World Friday Wednesday 9:00 a.m.

Lawrence Journal-World Saturday Wednesday 2:00 p.m.

Lawrence Journal-World Hometown Lawrence tuesday 5:00 p.m.

60 & Better 60 & Better 2nd Wednesday noon

CLip CLip 1st Friday 5:00 p.m.

Crave Crave Wednesday 5:00 p.m.

community markEt PaPErs

Shawnee dispatch Wednesday Friday 2:00 p.m.

tonganoxie Mirror Wednesday Friday 2:00 p.m.

Baldwin City Signal thursday Friday 4:00 p.m.

Bonner Springs Chieftian thursday Friday 4:00 p.m.

Basehor Sentinel thursday Friday 4:00 p.m.

spaCe reservation DeaDlines