layar 101 intro to ar and interactive print - may 2014
TRANSCRIPT
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Layar 101: An Introduction to Augmented Reality and Interactive Print
Maarten Lens-FitzGerald, May 2013
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Maarten Lens-FitzGeraldCo-founder
Maximilian BiedermannSales & marketing associate.
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Today’s Setup
● 30 minute presentation & demo
● Questions via “question box”
● The deck will be shared
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Agenda
● About AR and Layar● Examples● Product Walk Through● Questions and Answers
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About Augmented Reality And Layar
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1984, The Terminator movie introduces AR to the masses
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Today Augmented Reality rides the wave of smartphone growth
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How It Works
Image Recognition
Augmented Reality for Content & Interactivity
No special printing technologyNo special codes
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Better than QR-codes
● No ugly visual● Rich media like video and 3D● Update after publishing● Wow effect
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10 million Layar app downloads in the US, 1.5 in the UK
38 million worldwideall on Android and iOS
90,000 marketeers & publishers on the Layar Creator
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Layar Customers
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Largest10 million downloads in the US, 1.5 million in the UK
38 worldwide
EasiestMake a page interactive under a minute
Fixed price$60 / 45 Euro per image no matter size of print run or usage
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Layar marries print to digital
Printers
Publishers Brands
Retailers
Real Estate Agents Educators
Travel AgentsMarketeers
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Why use Layar?
AmazeEngage
StrengthenMeasure
Morale boost, Image upgrade
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Examples
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Exciting, Enticing & Relevant Content
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MySwitzerland
Show it all in 360
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Glamour Magazine
Show the exclusive video of the photo shoot with Shakira
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Volkskrant Weekend Magazine
Scan and hear the audio from the skits
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Fill the Funnel
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Shopping with Men’s Health
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Porter: Style and Commerce
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Others
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Brochures
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Billboards
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Books, Real Estate
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Stamps
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Packaging
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Covers
Scan to see Grammy-winning dancehall and reggae artist Sean Paul’s personal message
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Product Walkthrough
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The Layar App
Free iOS and AndroidWorks on phones & tablets
Shows 2D and 3D ARGeo based & Interactive PrintReads QR-Codes
Extend Content with Pop out and save
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2 ways to get Interactive Print
Layar Creator
Layar Creative Studio
Do it yourself Full Service agency
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DIY: The Layar Creator
Drag and drop content creation
Enhance a page in less than a minute
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Drag and Drop Buttons
Basic Media Social Advanced
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Statistics
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Interactive Print Best Practises
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Activation
● Usage is directly tied to visual activation.
● No call to action? No usage!
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Layar Help Center Has You Covered
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Layar Pricing
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2 ways to get Interactive Print
Layar Creator
Layar Creative Studio
Do it yourself Full Service agency
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Questions and Answers
www.layar.com/augmented-reality/get-started/
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Maarten Lens-FitzGeraldCo-founder
THANKS
Maximilian BiedermannSales & marketing associate.