layar february 7th webinar – layar 101: intro to ar and interactive print
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TRANSCRIPT
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Introduction to Augmented Reality and Interactive Print Webinar, February 2014
Maarten Lens-FitzGerald, Co-founder
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© 2013, Layar B.V. STRICTLY Confidential and Proprietary
45 minutes presentation 15 minutes Q&A
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Questions via ”question box” !
Download the deck now via link in the chat, will be available on line later as well
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Part of webinar series, www.layar.com/events/
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Agenda - History - Examples - Tools & Walk Through - Q&A
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HistoryFrom Augmented Reality to Interactive Print
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1968, Ivan Sutherland
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1992, Tom Claudell and David Mizell
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future world
1984, TerminatorB8
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Today Augmented Reality rides on the smart phone wave
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A brochure cover
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The brochure cover is scanned with free Layar app
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The image is analyzed
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The image ‘fingerprint' is matched with the database in the cloud
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The digital media is downloaded and placed “on” the magazine
This is AUGMENTED REALITY
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Image recognition !
Augmented reality for Digital Content
No special printing technology No special Codes
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Better than QR codes: - No ugly visual - Rich media - Change after publishing - Wow effect !
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The future of online is offline
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http://www.youtube.com/watch?v=-N5xBSMfRTA
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10 million downloads in the US
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Android, iOS phones and tablets 36 million globally
70.000 publishers & marketeerson the Layar Creator
Layar 101
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WE SEE....
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Layar 101
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About Layar
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Founded June 2009 Backed by VCs Intel, Prime, Sunstone 30 people offices in Amsterdam, New York, Toronto Global leader in mobile augmented reality Android, iPhone, iPad
Layar 101
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WHO WE WORK WITH Layar 101
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LAYAR How to Make Money with Augmented Reality in Publishing
Largest 10 million downloads in the US
36 million world wide !
Easiest enhance a page in less then 60 seconds
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Fixed Pricing 1 enhanced page is €45 / $60,
no matter the print run or usage !
fast, versatile, robust
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Layar marries print to digital
How to Make Money with Augmented Reality in Publishing
Publishers
PrintersRetailersBrands
Real Estate Agents
Educators Hospitality Industry
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© 2013, Layar B.V. STRICTLY Confidential and Proprietary© 2014, Layar B.V. STRICTLY Confidential and ProprietaryB26
Why use Layar?
Morale Boost, Image Upgrade
Real Estate & Layar
Amaze !
Engage !
Fill your Funnel !
Measure
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EXAMPLES
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Globe And Mail: Sponsored Editorial Special
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Volkskrant Magazine: Effective Concept
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DJMAG: Video en Playlists
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Menshealth: Shopping!
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Porter: Style & Commerce
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INC. MAGAZINE
Sponsored editorial videos, ad upsales
Layar 101
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Sold advertisers special AR & app based campaigns
Seventeen
Created by Layar Partner
Layar 101
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What you see with Layar Unlock deal Get Coupon
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Redbook
Created by Layar Partner
Layar 101
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Redbook How to Make Money with Augmented Reality in Publishing
Created by Layar PartnerThe actual page The product list
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Brochures
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Billboards
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Books, Real Estate & Events Layar 101
The Meringue Girls from London enhance their cook book with their videos
Australia’s Real Estate agency- 4one4 enhances its prig material with video and links
The interactive Art far linked to its website and showed a art video on its poster.
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Business, xmas cards & more
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Tools & Walk ThroughWhats in the box?
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Image recognition !
Augmented reality for the buttons and video
No special printing technology No special Codes
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Free Layar App !
2D and 3D Augmented Reality QR code scanning
GEO & Interactive Print !
Pop out mode !
iOS and Android Phone& Tablets
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Also a custom branded app and the SDK B45
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Pop out and lean back! B46
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Easy drag 'n' drop online creation tool
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Standard Buttons
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Interactive Print content CAN be changed after publication Once a credit is used it cannot be applied to another page. Price unrelated to print run or circ. Pay with Creditcard or Paypal
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GEO and 3D Great effect yet technical skills required: DIY or work with Layar Partners: layar.com/partners
Funda on Layar MRDRV “Market Hall” in Rotterdam, NLB52
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Creating Successful Campaigns layar.it/ECCguide
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Useful Files
Calls to Action Guide & Asset Pack layar.it/CallsToActionPack
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The boom of Interactive Print is Starting
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© 2013, Layar B.V. STRICTLY Confidential and Proprietary© 2014, Layar B.V. STRICTLY Confidential and ProprietaryB57
Why use Layar?
Morale Boost, Image Upgrade
Real Estate & Layar
Amaze !
Engage !
Fill your Funnel !
Measure
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LAYAR How to Make Money with Augmented Reality in Publishing
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© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Thank you!
Maarten Lens-FitzGerald [email protected] !
!
!
www.layar.com/support
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