layar activeer print seminar - raimo's tips and tricks
TRANSCRIPT
© 2012, Layar B.V. STRICTLY Confidential and Proprietory
TIPS & TRICKS TO MAKE AN AWESOME CAMPAIGNRaimo van der Klein
© 2012, Layar B.V. STRICTLY Confidential and Proprietory
WE ARE THE PIONEERS OF INTERACTIVE PRINT
© 2012, Layar B.V. STRICTLY Confidential and Proprietory
WE KNOW IT’S GOING TO BE BIGBUT WHAT MAKES IT EFECTIVE?
INTERACTIVE PRINT
© 2012, Layar B.V. STRICTLY Confidential and Proprietory
THREE PARTS:- HOW DOES LAYAR WORK?- TEAM- TIPS FOR MAKING IMPACTFUL CAMPAIGNS
© 2012, Layar B.V. STRICTLY Confidential and Proprietory
HOW DOES LAYAR WORK?
© 2012, Layar B.V. STRICTLY Confidential and Proprietory
WHERE IS THIS?
© 2012, Layar B.V. STRICTLY Confidential and Proprietory
WHERE IS THIS?
© 2012, Layar B.V. STRICTLY Confidential and Proprietory
WHERE IS THIS?
© 2012, Layar B.V. STRICTLY Confidential and Proprietory
WHERE IS THIS?
© 2012, Layar B.V. STRICTLY Confidential and Proprietory
WHAT IS THIS?
© 2012, Layar B.V. STRICTLY Confidential and Proprietory
Ah!!! Page 54 of Volkskrant Magazine week 27
Does not look at colorDoes not use the Layar icon to recognize
© 2012, Layar B.V. STRICTLY Confidential and Proprietory
IMPORTANT THINGS
AVOID BUTTONS ON TEXT OR “WHITE” SPACESTEST, TEST, TEST BEFORE YOU PRINT
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TEAM
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THE TEAM
tekst
BASIC ADVANCED WOW!YOU
DESIGNERVIDEO EDITORDEVELOPEREDITOR(S)
DESIGNERYOU YOU
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TIPS FOR MAKING IMPACTFUL CAMPAIGNS
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START WITH USING CUSTOM BUTTONS
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INFORM POTENTIALBUYERS ABOUT THIS
ENRICHED ISSUE
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PROVIDE INSTRUCTIONS & CALL TO ACTION
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EXPLAIN LAYAR IN 4 EASY STEPS- Install- Look for pages - Tap to View- Discover
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WOW THEM WITH A GREAT COVER
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GET PEOPLE IN WITH “WRONG REALITY”
HIDDEN REALITY
INCOMPLETE REALITY
LOCKED REALITY
REVEAL
UNLOCK
COMPLETE
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REVEAL HIDDEN MESSAGES WITH LAYAR
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REVEALPrint AdWhat you see with Layar
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BACKGROUND IMAGES
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CROSS PROMOTE
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DISCOUNTS & EXCLUSIVE CONTENT
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BIGGEST TIP!
The biggest predictor of a succesful campaign with Layar is:
A STRONG CREATIVE CONCEPT
Integrating paper and digital into one experience
