lbhose.com need of online marketing

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NEED OFONLINE MARKETING


“HE WHO HAS A WHY TO LIVE CAN BEAR ALMOST ANY HOW.”

--Friedrich Nietzsche


1. WHY YOU SHOULD MARKET YOUR BUSINESS ONLINE?


1.1 COST EFFECTIVE Online marketing costs are somewhat

inexpensive in comparison with other mediums.


1.2 EASY TRACEABILITY Online marketing allows for statistics to be

measured more easily which makes you able to determine exact ROI.


1.3 TARGET AUDIENCE In comparison of other marketing forms online

marketing increases your reach in more specific and relevant target audience.


“DO WHAT YOU CAN, WITH WHAT YOU HAVE, WHERE YOU ARE.”

--Theodore Roosevelt


2. WHAT COULD YOU DO NOW TO MARKET YOUR BUSINESS ONLINE

Online MarketingSearch Engine

Optimization

(SEO)

Pay Per Click(PPC)

Organic

Paid

Online Marketing is mainly classified into 2 types.

Based on certain factors you could choose better option.


2.1 AFFORDABILITY

SEO is low cost inexpensive process, ideal for Small Businesses

In comparison with SEO, PPC is much expensive.

Search Engine Optimization

(SEO)

Pay Per Click(PPC)


2.2 RESPONSE TIME

Takes time for results of the work to take effect.

After setup, results are almost instant


(SEO)

Pay Per Click(PPC)


2.3 LONG TERM PERFORMANCE

Will benefit you for long period of time till you rank well on search engines.

Will benefit you till you are investing money in the campaign.


(SEO)

Pay Per Click(PPC)


2.4 RETURN ON INVESTMENT

ROI will increase gradually with the time

ROI through PPC remains stable


(SEO)

Pay Per Click(PPC)


3. WHAT ARE THE FACTORS OF ONLINE MARKETING

Online Marketing

Factors


3.1 WHAT ARE THE ELEMENTS OF A GREAT WEBSITE? Unique, Informative

& Authority Content. Hierarchal Structure Easy Navigation User Friendly

Interface Search Engine

Friendly URLs No Markup Errors Social Media

Compatibility


3.2 WHAT ARE THE FACTORS BEHIND ONLINE REPUTATION OF A BUSINESS? Online Presence of

Business

Business Profiles on Reputed Platforms

Services and Product Reviews for Business

Engagement on Your Authorized Resources


3.3 WHAT IS THE SIGNIFICANCE OF SOCIAL SIGNALS IN ONLINE MARKETING? Social Signals have a

direct and strong impact on SEO. Number of people that

like your brand on Facebook

Number of Facebook shares

Number of Twitter followers

Number of tweets mentioning your brand name or including a link to your website

Number of people that “have you in their circles” (Google+)


“IF WE COULD FIRST KNOW WHERE WE ARE, AND WHITHER WE ARE TENDING, WE COULD THEN BETTER JUDGE WHAT TO DO, AND HOW TO DO IT.”

--Abraham Lincoln


4. WHERE IS YOUR BUSINESS STANDS AGAINST YOU COMPETITORS


4.1 BASIC WEBSITE PERFORMANCE

Performance Metrics lbhose.com eaton.com grainger.comGoogle Indexed 6 51500 2340000

Google Link 0 926 462

IP Address 68.180.151.96 192.104.67.65 23.5.241.125

Last Cached 19th May 2013 29th May 2013 19th May 2013

Canonical Issue Yes No Yes

XML Sitemap Available Available Available

Robots.txt Available Available Available

HTML Validation 17 Errors, 6 Warnings No Errors Detected No Errors Detected

Page Rank 1 6 7

Broken Links 1 0 0

Alt Tag Missing Present Present

DMOZ Listing Not Available Listing Available Listing Available

Yahoo Dir Listing Not Available Listing Available Listing Available


4.2 SOCIAL MEDIA PERFORMANCEPerformance Metrics lbhose.com swagelok.com grainger.com

Facebook Likes 0 909 59722

Facebook Post Frequency None Medium High

Facebook Engagement Worst Good Excellent

Twitter Followers 0 709 3855

Twitter Followings 0 696 463

Twitter Post Frequency None Low High

Twitter Engagement Worst Good Excellent

LinkedIn Followers 0 1973 26182

LinkedIn Post Frequency None None High

LinkedIn Engagement Worst Good Good

YouTube Subscribers 0 338 241

YouTube Views 0 153505 201170

Youtube No. Of Videos 0 27 28


“ONLY THOSE WHO WILL RISK GOING TOO FAR CAN POSSIBLY FIND OUT HOW FAR ONE CAN GO.”

--T. S. Eliot


5. HOW CAN YOU MARKET YOUR BUSINESS ONLINE?

Planning

Content Creation / Curation

Distribution

Social Sharing

Analysis


5.1 MARKETING PLAN Prepare a marketing plan based on a strong

strategy to achieve your business goals.


5.2 CONTENT CREATION / CURATION Create a compelling story for your audience


5.3 CONTENT DISSEMINATION Promote story to various channels to reach

audience.


5.4 SOCIAL SHARING Enhance its sharing on various social

channels for better engagement


5.5 ANALYSIS Analyze the impact, observe the scope of

improvement and repeat the steps.


“IT'S MORE FUN TO ARRIVE A CONCLUSION THAN TO JUSTIFY IT.”

--Malcolm Forbes


QUERIES? For more queries or to discuss it in detail.

Kindly contact

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