lbi @ alichec11mai
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ICHEC 11 May 2011
Getting the vibes into Social Media
« For over 25 years we devoted ourselves to peddling a product for which good work is irrelevant, because people can't stop
themselves from buying it... »
Then…
Now…
Crowdsourcing
Crowdfunding
Geo-localisation
Crowdjobbing
Social CRM
Social Media
Social Networks
KLM Surprise
Galak
Crowdfunding
•3 ans•15.000 artistes•85.000 membres•3.000.000 €•90 productions
•Marie-Paule Belle,•Desireless•Witloof Bay
•Sandra Bellegarde•Nobody’s perfect
BtoB ? Audi A6 challenge