LC GROWTH & KNOWLEDGE

LCP ACADEMY – EPISODE 7

OPERATIONS

LC DEVELOPMENT

OPERATIONS

PRODUCT GOALSPRODUCT PLANSPRODUCT STRATEGIES

END OF 2016 - DECEMBER

iGET oGET oGV iGV CLUSTER

Tier LC Tier LC Tier LC Tier LC LC

1Bursa 1 - 1 İstanbul

1Kocaeli Innovators -

İstanbul 2 -

2

Ankara İzmir

Matures

Ankara

2 -

3

Ankaraİstanbul

Asia2 Denizli

Bursa

3

Ankara İstanbul

3

Bursa

3

Antalya İstanbul

Eskişehir İzmir Eskişehir Bursa İst Asia

İst Asia

4

Adana İzmir Eskişehir

Boosters

Eskişehir

İzmir İst Asia

4

Denizli

4

Adana İzmir

Kocaeli Kocaeli Gaziantep Ankara Kocaeli

4

Adana

5

Antalya Kocaeli İstanbul

Strivers

Adana

Denizli Bursa

5

Adana İstanbul Asia Denizli

Gaziantep Denizli Antalya

5

East Med Gaziantep

5

Antalya East Med East Med Gaziantep

Startups

Antalya

East Med Eskişehir Trabzon Trabzon East Med

Trabzon Gaziantep Trabzon

Trabzon

OPERATIONS

OGE Focus for Tier 5 LCs in oGET

oGV Expansion Strategy for Tier 1&2 LCs in oGV

oGV Focus (One of them) for Cluster 4&5 LCs

OPERATIONS

314

99

243

433

254

111

476535

288

132

806

677

333

70

726

971

335

105

858916

0

200

400

600

800

1000

1200

iGET oGET oGV iGV

2012 2013 2014 2015 2016

LAST 5 YEARS - REALIZATION

GROWTH MODEL TOOLKIT

AIESEC for Turkey 1617 - ORGANIZATIONAL DEVELOPMENT

60+ Realizations 100% TeMs Implemented

At Least 4 trainings from learning partner

95% Retention Rate

100% Accomplishment of Local Education Cycle

iGET

• 8+ LC2LC Partnerships

• 40+ Monthly minimum meeting

attendance

• 40% Sign up(aiesec.org.tr) to Raise

Conversion Rate (30 sign up)

• 30% of Raises coming from mkt

channels (21 raise)

• 100+ Stranger to Visitor from

Fairs&Events Attendance

• 8+ Local Partnerships to boost raise

numbers

• Monthly 20% Growth in Visitor number

Monthly 100+ TL Investment

• Monthly 5 Blog+2 Story Creation

• Cold Call to Meeting Conversion Rate

(at least) : 25%

• Meeting to Raise Conversion Rate (at

least) : 15%

• Weekly BD-iGIP synergy meetings

Sectoral Focus Management

• Sector based sample CVs provided by

iGIP

• # of min referrences collected from

alumnies/enablers : 15

• # of exchange from LC Partners (80% )

• Average match duration : 20 days

• # of minimum application (EP) for 1 TN

on OP : 150

• Lead Nurturing Act. for COP

• Shortlisted to Matched Conv. Rate : 20%

Material Creation for OP marketing

• Max sign up to raise duration(follow up

structure) :15 days

• Company - EP preperation seminar

(%100)

• Frequency of Company CRM meetings

(monthly)

• LEAD,OPS, IPS Attendance Rate 100%

CFS Response Rate Result for

EP&Enabler %100

• Monthly Followup meetings with EPs

• CFS Result > 8

• 16 Standards 100%Implementation

• # of Min promoter current enablers (to

promote us via phone) : 3 for each focused sector / 6 for each SP

• 6 Reraise Quarterly

• # of Reraise Meetings Quarterly

(at least): 10

• # of monthly meetings with

previous enablers (regain) (at

least) : 5 Company+EP Story

Collection(at least 18 company

stories)

• # Referral or promoter strategy

that resulted in enabler sign up

• # of showcase videos (12enablers/EPs termly)

1 2 3 4 5

ClusterInternal&External

Challenges

General

İGEiGT

oGEoGT

oGV

iGV

Area Strategies GrowthJumpingCluster

Management

Financial

Org. Culture

Human Resources

BD

Marketing

TM

CX

T

LC X

LC DEVELOPMENT

LC STRUCTURESOPERATIONAL

GROWTHLC CULTURE LC HEALTH

MEMBERSHIP INTERNAL COMM.

OD&GROWTH MODEL IMP.

CAMPAIGNS

INTERNAL R&R

CULTURE INSIGHTS BALANCED SCORECARDEB STRUCTURE

TL & TM STRUCTURE

COACHING-MENTORING

KNOWLEDGE MAN.

REPORTING SYSTEM

CONFERENCE CYCLE

SU & EXPANSIONSPLANNING

MC-LC ALIGNMENT

EB MANAGEMENT TOOLS

4DX

LCP VP TM

LC Culture Building

PerformanceManagement

Reward&Recognition

InternalComm.

LC Structure

ConferenceCycle

CoachingSystem

Network Management

CollaborationLCP&TM

LC DEVELOPMENT

LC STRUCTURESOPERATIONAL

GROWTHLC CULTURE LC HEALTH

MEMBERSHIP INTERNAL COMM.

OD&GROWTH MODEL IMP.

CAMPAIGNS

INTERNAL R&R

CULTURE INSIGHTS BALANCED SCORECARDEB STRUCTURE

TL & TM STRUCTURE

COACHING-MENTORING

KNOWLEDGE MAN.

REPORTING SYSTEM

CONFERENCE CYCLE

SU & EXPANSIONSPLANNING

MC-LC ALIGNMENT

EB MANAGEMENT TOOLS

4DX

WE HAVE A GOOD PROGRESS, YES!

RESOURCE MANAGEMENT

LC DEVELOPMENT

MEMBERSHIP

KNOWLEDGE MAN.

TRANSITION CHECK UPEDUCATION CYCLE CHECK UPKNOWLEDGE HUB – LC DRIVE ACCOUNTABILITY

LC DEVELOPMENT

LC HEALTH

BALANCED SCORECARD

DDL : 7th Day of Each Month 18:00

Balanced ScorecardORGANIZATIONAL CAPACITY FINANCE

CUSTOMER INTERNAL BUSINESS PROCESSES

Org. Capacity Financial Situation

Customers Supporter ProcessProgramme PerformanceEnablers

Exchange Numbers

Growth

Marketing

Management&Discipline

Sustainability Financial ManagementMember ProductivityTeam Standards

&Education

Customer Feedback Survey

ORGANIZATIONAL CAPACITY FINANCE

CUSTOMER INTERNAL BUSINESS PROCESSES

Org. Capacity Financial Situation

Customers Supporter ProcessProgramme PerformanceEnablers

Goal Achievement

Absolute&RelativeGrowth

Open to Accepted&Accepted to Approved

Conversion Rate

Discipline CasesBSC on Time

Missing Deadlines

Fixed FeeExchange Fee

%of Budget Realization

Sending Advances on timeInvoice Request on time

Supporter FeeProductivity % of Imp. Of Team Standards

Internal&External Trainings

% of Lead DeliveryCFS Score

Response Rate

Balanced Scorecard

LC DEVELOPMENT

LC HEALTH

BALANCED SCORECARD

TM : PRODUCTIVITY REPORTSGOALS : EB MANAGEMENT TOOLSNUMBERS : EXPA ANALYTICSCX : ECB REPORTS

Datas should be taken from ;

LC DEVELOPMENT

LC HEALTH

RESOURCE MANAGEMENT

EXTERNAL RESOURCES#of companies, students, startups, NGOs in local

INTERNAL RESOURCES #financial power#human resources

LC DEVELOPMENT

PLANNING

MC-LC ALIGNMENT

EB MANAGEMENT TOOLS

4DX

MC-LC ALIGNMENT

GLOBAL & NATIONAL DIRECTION

NATIONAL PROJECTS COCREATED BY MC&LCs

IMPLEMENTATION FRAMEWORK

9 STEPS of IMPLEMENTATION

Clarity

Timeline

Customization

Piloting

Structure

Education Cycle

Tracking

R&R

Coaching

Creation

of Objective

of Strategies&Plans

System

Revision

Revision

System Creation

System

Planning

LC DEVELOPMENT

PLANNING

MC-LC ALIGNMENT

EB MANAGEMENT TOOLS

4DX

EB MANAGEMENT TOOLS

WILL BE EXPLAINED IN PLANCO MEETING

WILL BE FILLED DURING PLANCO

WILL BE TRACKED CONSTANTLY

LC DEVELOPMENT

PLANNING

MC-LC ALIGNMENT

EB MANAGEMENT TOOLS

4DX

4DX

EDUCATIONAL MATERIALS

PLANNING ACCORDING TO 4DX

AIESEC TURKEY NATIONAL DRIVE

LC DEVELOPMENT

LC STRUCTURESOPERATIONAL

GROWTHLC CULTURE LC HEALTH

MEMBERSHIP INTERNAL COMM.

OD&GROWTH MODEL IMP.

CAMPAIGNS

INTERNAL R&R

CULTURE INSIGHTS BALANCED SCORECARDEB STRUCTURE

TL & TM STRUCTURE

COACHING-MENTORING

KNOWLEDGE MAN.

REPORTING SYSTEM

CONFERENCE CYCLE

SU & EXPANSIONSPLANNING

MC-LC ALIGNMENT

EB MANAGEMENT TOOLS

4DX

RESOURCE MANAGEMENT

ANY QUESTION?

SEE YOU TOMORROW!