lc_funding_comparison

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www.lightercapital.com Flexible Funding For SaaS Companies Bank Debt Venture Capital Financial covenants, raos, personal guarantees None or warrants Inflexible fixed payments, high financial leverage risk Unaligned or negavely aligned Neutral Low None 4 to 8 months Board seats, protecve provisions Moderate to extreme No payments, but preference at exit Required High Growth and exit at all costs, possible goal mismatch Mentoring, training, and advice Highly variable. 3 to 9 months CONTROL Minimal, non-financial covenants DILUTION None FLEXIBILITY / LEVERAGE Flexible payments linked to revenue, low financial leverage risk ALIGNMENT OF INTERESTS Aligned toward revenue growth EXIT STRATEGY Exit not necessary COST OF CAPITAL Medium ADDED VALUE Funding advice and connecons SPEED OF FUNDING 4 weeks Lighter Capital is 100% focused on providing early stage SaaS, soſtware and technology services companies with $50,000 to $2m in long-term growth capital. Our RevenueLoans ® are entrepreneur-friendly and designed specifically to meet the needs of growing technology companies and get you funded and back to running your business fast. RevenueLoans ® fill the funding gap leſt by banks and equity investors

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Page 1: LC_Funding_Comparison

www.lightercapital.com

Flexible Funding For SaaS Companies

Bank Debt Venture Capital

Financial covenants, ratios, personal guarantees

None or warrants

Inflexible fixed payments, high financial leverage risk

Unaligned or negatively aligned

Neutral

Low

None

4 to 8 months

Board seats, protective provisions

Moderate to extreme

No payments, but preference at exit

Required

High

Growth and exit at all costs, possible goal mismatch

Mentoring, training, and advice

Highly variable. 3 to 9 months

CONTROL

Minimal, non-financial covenants

DILUTION

None

FLEXIBILITY / LEVERAGE Flexible payments linked to revenue, low financial leverage risk

ALIGNMENT OF INTERESTS

Aligned toward revenue growth

EXIT STRATEGY

Exit not necessary

COST OF CAPITAL

Medium

ADDED VALUE

Funding advice and connections

SPEED OF FUNDING

4 weeks

Lighter Capital is 100% focused on providing early stage SaaS, software and technology services companies with $50,000 to $2m in long-term growth capital. Our RevenueLoans® are entrepreneur-friendly and designed specifically to meet the needs of growing technology companies and get you funded and back to running your business fast.

RevenueLoans® fill the funding gap left by banks and equity investors

Page 2: LC_Funding_Comparison

Scale without dilution

Fund early growth before raising equity

SaaS company providing mapping and geo-analytics for Salesforce users. MapAnything received 5 rounds of funding totaling $1.2m to fuel product development, sales and marketing.

Lighter Capital’s funding helped the company grow to approximately $5m in ARR. In 2015 they raised $7.3m in Series A funding from Greycroft Partners, Harbert Venture Partners, and Salesforce Ventures, with the founders retaining the vast majority of ownership.

SteelBrick helps companies accelerate growth through automated quoting, contracting, and billing processes via their Quote-to-Cash product suite. The company raised $200,000 from Lighter Capital to fund additional product development.

With 350% in revenue growth over the last three years, SteelBrick is in the top 25% fastest-growing private companies in the U.S. After raising $78m in venture capital, the firm was acquired by Salesforce for over $300 million at the end of 2015.

To learn more about Lighter Capital’s RevenueLoans visit: www.lightercapital.com

BombBomb makes it easy to build relationships through email, text, and social media. Their platform is integrated with YouTube, Gmail, Animoto, Zillow, and Salesforce and their focus is real estate.

A new $500,000 investment from Lighter Capital allows BombBomb to hire additional sales people to continue the phenomenal growth the company has realized over the last two years.

Tomoson is a SaaS platform that helps companies find and manage influential people and bloggers that can drive sales through paid social media advertising, sponsored reviews, blog posts, and online product placements.

Tomoson secured its first RevenueLoan with Lighter Capital in February 2015 and has taken two additional loans for a total of $225,000 Since then, the company has more than doubled its Monthly Recurring Revenue (MRR).

Lighter Capital Helps Companies Scale Quickly

RevenueLoans® let you drive your own growth story

www.lightercapital.com 01/2016

Our companies use Lighter Capital RevenueLoans to quickly capitalize on opportunities and improve their market position by investing in sales, marketing or product development. Here are few examples:

Capitalize on growth opportunities quickly

Access further funding when you need it