Lea & Perrins

October 2011

Campaign information

Environment

Format

Panel Details 174 Rail 48 Sheets

Spontaneous awareness of Lea and Perrins almost double amongst poster

recognisers

+80%

Q1: Which, if any, brands of stocks, sauces and/or condiments can you think of? Source: Research Now Lea and Perrins Research. November 2011

Strong level of poster recognition

13% are aware of Lea & Perrins

advertising

Q4: And which, if any, of the following brands of stocks, sauces and/or condiments have you seen advertising for in the last 2 weeks? / Q5: You say that you have seen advertising for Lea & Perrins recently, where do you recall seeing / hearing it?Source: Research Now Lea and Perrins Research. November 2011

Key messages driven by campaign and even more so amongst female target

Intensifies the flavour of any dish

Makes a dish unique

Is can be used as an ingredient as well as a

sauce

Is a distinctive brand

A couple of drops makes a big difference

All respondents Females

Average % increase: 12%

Average % increase: 16%

Q7: Thinking about Lea & Perrins, to what extent do you agree with the following statements, where 1 is strongly disagree and 5 is strongly agree. All who strongly agreeSource: Research Now Lea and Perrins Research. November 2011

Word of mouth driven amongst poster recognisers

Q10: As a result of seeing the advertising are you more or less likely to do the following? Talk about Lea & Perrins with others Source: Research Now Lea and Perrins Research. November 2011

Out of home has strengthened call to action

Q10: As a result of seeing the advertising are you more or less likely to do the following? Purchase Lea & Perrins Source: Research Now Lea and Perrins Research. November 2011