leaders sport business summit - case study
TRANSCRIPT
Leaders in Sport Business Summit Social Media Report
Aim: To raise the profile of the Leaders in Sport Business summit and make this year’s event not only accessible for those in attendance but engaging to outside audiences too.
Leaders in Sport Business Summit October 2014
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The Challenges
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Split Rooms
Lack of resources
Over 60 speakers
A record number of delegates
Never had agency support
1. Create sharable content with an always on approach
2. Make delegates and speakers feel part of a social experience
3. Utilise short form video
Our Approach
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Curating sharable content
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Research
Provide build up content
Live Updates
High quality photos
Post talk interviews
Engaging with users
Research
Preparation
1. Contact delegates by phone, email or Linkedin ahead of conference to line up interviews at the event
2. Prepare content on each speaker to use as build up to talks
3. Make delegates and speakers feel part of a social experience
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Live Updates
1. Live tweeting all non-live stream talks across both days
2. Sharing speakers’ insight in real time, ahead of journalists
3. Providing full running commentary across both days to create a social experience
Curate content reflecting the Leaders brand
1. Approach delegates to ask their permission to take photographs
2. Invite delegates to share their handles with social audience
3. Show behind the scenes images
1. Make delegates and outside audience feel part of a social experience
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Post talk Interviews
1. Showcases who is at the event
2. Facilitates delegates reaching out to an outside audience if they are not on social media
3. Forms part of a social experience
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Take a proactive approach to engagement
1. Enhance delegates’ experience with steady information stream
2. First point of customer support
3. Encourage conversation around #Leaders14 hashtag
1. Curate content reflecting the Leaders brand
1. Make delegates and outside audience feel part of a social experience
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Leaders
The Venue
The Catering
The Staff
The Booths
The Networking
The Speakers
1. Showcase the scale of the event
2. Show delegates areas of interest
1. Glimpse into exclusive areas
1. Show off the Suites
The Venue
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Taking pride in the catering
1. Highlight quality of food
2. Create sharable content
3. Show the delegates’ experience
The Catering
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Show how Leaders’ staff represent the brand and give personality to the event
1. Highlight positive demeanor of staff
2. Show behind the scenes staff
3. Show how delegates are catered to
4. Show how the staff of Leaders’ partners reflect the brand’s values
The Staff
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Show the Leaders exhibition space
1. Showcase brands associated with Leaders who have hired booths
2. Interview delegates manning booths
3. Show benefits of having a booth at Leaders
The Booths
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Display the attractive networking aspect of Leaders
1. Encourage networking from the start of the event
2. Showcase scale and areas to network
3. Show quiet areas for deeper discussion
The Networking
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Provide exclusive content from the speakers at Leaders
1. Raise the profile of the event
1. Emphasise the social aspect of Leaders 14
1. Promote the experience of being a speaker at Leaders
2. Create sharable branded content with insight
The Speakers
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Use of Vine Short Interviews
1. Interacting with delegates and speakers in under 6 seconds
2. Exclusive, sharable content owned by the brand
3. Encourage conversation around the #Leaders14 hashtag
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Use of Vine Time Lapse
1. Creative and branded
2. Showcases the popularity of the event
3. Shows the staff, who reflect the Leaders brand
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Use of Vine Stop Motion
1. Very creative
2. Shows a more accessible ‘playful’ side to the brand
3. Breaks up the stream of serious comment while remaining professional
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Use of Instagram Behind the scenes shots
1. Stylised and branded
2. Showcases the exclusiveness of the event
3. Acts as build up to talks and further Instagram content such as post-talk interviews
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Use of Instagram Longer Interviews
1. Interacting with delegates and speakers for up to 15 seconds
2. Exclusive, sharable content owned by the brand
3. Encourage conversation around the #Leaders14 hashtag
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350+ Pieces of content
650 Shares
1,200+ Interactions
700+ clicks from social
3.2 million+
People reached
18% Growth in followers
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Results
The Sports Social Media Agency
Contact us:
+44 (0) 207 796 4739
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